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Fashion Trends 2018

Fabric – The Heart of Clothing

We, the students of BBA FE 2019-2022 got a chance to visit the fabric outlet on 2nd August. The main idea of the visit was to plant the basic knowledge of fabrics to us since we have just embarked on our journey into the fashion industry. For students who have just stepped into the world of fashion, acquaintance with different kinds of fabric is very significant.  HP Singh is a multi-story fabric outlet with different departments and a huge amount of fabrics on each floor. Initially, we were taken to the silk section where two employees took us through a huge range of fabrics displayed at the shop. We were made to touch and feel different fabrics and gained a lot of knowledge about fabric blending. We looked at fabrics that were pure and others which were polyester – mixed like cotton lawn, organza, viscose, raw silk, satin, crepe and got to know their texture.  Ms. Bharti Mishra, the teacher-in-charge for the visit had an immense amount of knowledge about fabric and guided us along as we went through varied fabric sections. She also explained to us the uses for different kinds of fabrics shown to us and gave value to little details about the fabric.  She had a splendid knowledge about the prices of different fabrics and was inquisitive about the same. We learned how prices vary with different fabrics due to the material used and the kind of techniques used in the making of the fabric. For instance, Cotton viscose being pure was more expensive as compared to the polyester mixed viscose.

After enough displaying of different fabrics and prints, we were taken to the basement where we met Mr. Bakshi, the owner of the outlet.  He introduced to us a whole different variety of plain cotton fabrics which varied in their thickness because of the differences in the thickness of yarns and also, the warp and weft techniques. He laid in front of us various cotton fabrics like cotton voile, poplin, percale, canvas, jacquard, and many others. We learned about different constructions: weaving and knitting. Weaving is done by warp and weft technique and knitting is the interlocking of yarns. We witnessed knitting in fabrics like Croatia, shantley, nylon, cable knit. He made the knowledge of huge amount of fabrics look easy to us by the way he presented them one after one and did not pull back from clearing our doubts and questions.

H P SinghH.P. Singh over the past 40 years has been leading fabric suppliers to a thousand of our customers worldwide.  Located in Nehru Place, they’re literally a one-stop-shop for any kind of fabric that you’re on the prowl for. They are an acclaimed supplier of various types of man-made fabrics, designer drapery fabrics, designer upholstery fabrics, natural fiber and numerous blends of linen with cotton, viscose, elastic, silk, polyester and other blended fiber. They are known in the market for high quality and are likely to meet all your fabric demands.

In a nutshell, our experience of the visit was an interesting and definitely a successful one. We can never have complete expertise in fabrics in just one go but we are now very familiar with them and know a basic inside story into the world of fabrics.  I really look forward to visiting more such shops and enhance my comprehension of different fabrics.

Tanisha Gupta

BBA FE 2019-2022

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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

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This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

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The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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KEY TO SUCCESS: A BUSINESS PLAN

The Business Plan is the blueprint for your business. It describes the products and services, financing, operational model and other aspects of a Business.

Why Write a Business Plan?

We often make the mistake of thinking that a business plan is something you just tick off your ‘to do’ list and then never look at it again. But in reality, the business plan of any business changes over time as the business grows.

Writing a Business Plan is a good way to test if your idea for starting a business is feasible. Having a plan in place can help you accomplish a great deal of work, identify your strengths and weaknesses. It also helps in keeping you focused on your goals.

If you’re looking to raise funds from investors, it’s extremely essential that you write a Business Plan.

I will take you through the steps that one should follow before writing a Business Plan

• Research – It’s very important that you research about your Business Industry, Market, and Competitors which you’re entering in.

• Know your Audience – In the end it’s all about your customers; they’re the ones who are going to buy your product. Research, research, and research about what they like, how they talk, who makes their decisions and a lot more.

• Have a Clear Goal – While writing a business plan you want to keep in mind if it’s a self -funded or a bootstrapped business. It’s going to have different goals if you’re looking to attract investors.

BUSINESS PLAN MUST INCLUDE 

• Company Overview –This Section includes a description of your business and what you’re planning to do. You can include information about your industry, your vision, values, short and long term objectives, your team, their salaries, etc.

• Products & Services –A description about your products and services is mandatory. You can include points like what problem do they solve, why is there a need for your product or service.

• Market Analysis – Market Analysis is a key section of your Business Plan. Have a clear idea of your target market. Competitive analysis can help you plan how to be better than your competitors. SWOT Analysis will help you analyse your Strength & Weaknesses, so you can use your strengths to your advantage and look for ways to improve in the areas where your Business is weak.

• Marketing Plan – Your marketing plan would depend on your target audience, their likes and dislikes, what are their needs, what would urge them to buy your product and so on. Focus on the ideas that fit your ideal customer. For example: If you’re planning on investing in Facebook ads, you must research if your target audience is actually using the platform. Email Marketing, Social Media Marketing are some of the ways you can include in your Marketing Plan.

• Operations –Operations include the work you need to get done to get your ideas turned into reality. Your Inventory, Suppliers, Shipping Partners, Equipment, etc. are all a part of this Section.

 • Financial Projections – If you’re planning to attract investors or writing a business plan for yourself, Finances of a company are the most important part. Finances can make or break a company. It is important that you include and work on your Income Statement, Cash Flows, and Balance Sheet.

• Executive Summary – It’s an overview, snapshot of your Business. This should be the last section you write in a business plan. Highlight the key points like a brief description of your business, goals, vision, product description, audience, marketing plan, financials, team etc.

Having discussed why a business plan is important, what is more important is taking ACTION! Taking action to turn your ideas into reality.

Shivani Pikhan,
Founder and Director, Semessta

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The Job of a Fashion Designer be Like

Fashion designing is all about creativity. It’s one of the most glamorous jobs in the world and a coveted career in the fashion industry. A fashion designer conceptualizes and designs the fabric or fibre. He or she’s the one who accentuates the beauty of clothing. In India, you see an excellent line of fashion designers namely Manish Malhotra, Rohit Bal, Sabyasachi, and JJ Valaya. They’re the head honchos who’ve inspired tons of budding designers across the globe.

But before delving into the job of a fashion designer, know the different types of fashion designers. The most popular one is high street fashion; outfits are mass manufactured in this design process. Prêt-a-porter and haute couture are other kinds. So, the roles and responsibilities may depend on the designing you choose. Here’re some quintessential tasks that a designer does.

Creation or Visualisation of Idea

Fashion designers visualize the design of a cloth. They envision how fabric can be cut into an enchanting outfit. They think out of the box and discover unique patterns of the material. They also ensure that the products are being designed in keeping with the recent trends and needs of the customers.

Staying Updated About Fashion Trends

It’s inevitable for a designer to stay in touch with the recent fashion trends and clothing styles. They should be aware of the year’s Pantone colour along with the forms, cuts, silhouettes, patterns, and prints that are making waves on the runway. It’s considered a faux pas to design passé attires.

Developing Colour Story

They have an eye for colours. They blend the colours perfectly and know what contrasts will complement each other.  It’s their responsibility to make colour stories that go well with Autumn Winter or Spring Summer trends. In a nutshell, it’s their job to create striking ensembles simultaneously living up to the expectations of the clients.

Sketching Designs or Computer Aided Designing

Once the conceptualization is done, a designer sketches it for envisioning the final outfit. It’s okay if one doesn’t know sketching or drawing as computer-aided designing can also be done to figure out the detailing of an outfit.

Liaising with Sakes, Buying & Production Team

Last but not least; a designer keeps a regular touch with all the stakeholders. The day-to-day interaction extends from the buying and production team to customers. It helps in getting a clear picture of the price points, market, customer’s response, and many other essential elements.

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Asian Designer Week ’18

Vaatsaalyaa Charitable trust presented their DSYN Bloom season 4.1 contest winners with Asian Designer Week  at ITC Welcome Hotel, Dwarka, New Delhi on Friday 26 th October 2018.

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International College of Fashion being the Institutional Partner , gave its design students an opportunity to participate in  the contest and showcase their collection which they had made with hard work at the fashion week. The winners of the contest got the chance to showcase their design collection  along with a professional photo shoot by a famous photographer Rohit Suri.

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Ananya from International College of Fashion presented her collection on Revival of Faded Art inspired from Indus valley Civilization which showed immortality of that period.

Other students Shivangee, Ruchika, Shravya, Abhilasha and Priya designed a collection on monuments of India with artist Prem Raj Meher.

A unique collection on LGBT theme by BBA-FE third semester students worked on with rainbow colours by decriminalizing gay sex and giving hope to LGBTQ  community for their bright future. Miss World Diversity – Naaz Joshi walked out the ramp as showstopper for the collection.

Another collection was from BBA-FE third semester students inspired by Jackie Kennedy. They experimented with different Indian Handloom Fabrics, in conservative yet very modern and stylish independent woman.

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All the Collections were made under the supervision of  Prof. Gulbash Duggal.

Special thanks to Founder Chairman of Vaatsaalyaa Charitable Trust , Mr. Kappil Kishor for giving this platform for showcasing student’s talent.

The show was sponsored by HP Singh Agencies, Zoom Delhi , Singer, Oriflame and IDOSG.

 

ANANYA VANDANAND
MBA-FE(2018-20)

 

 

 

 

 

 

 

 

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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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LIFE OF AN ENTREPRENEUR

An entrepreneur running a successful business requires a lot of work everyday. Some days entrepreneur might feel like he/she won’t see the fruits of the labor they are putting in, but how is he/she an entrepreneur if he is not a motivator. We read such lines everyday somewhere to get ourselves pumped up but the question is how many of us really remember it in our daily tasks!

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1. Walt Disney: “All our dreams can come true, if we have the courage to pursue them.”
You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.

2. 37 Signals: “Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”

These people in our lives can be our well wishers, advisors, friends or role models but why is there no ‘myself’ in this? We must remind ourselves everyday that it is only us who are there behind the scenes of every trouble or success and they are the ropes of those people which helps us stand and remain stand in front of every charge. Being a women in India, waking up every morning yet working sounds common these days but the struggle is still there on the high command as an entrepreneur.

‘You think, you wish, you try, you face, you fall, again fall, you stand and then you win!’

Sounds very familiar for those who came forward after winning over it. Every person is rolling on this cycle of work and Kanika Tekriwal as well! The founder of ‘Jet Set Go’  – India’s first online marketplace for private jets and helicopters launched in 2014, by carrying her more than eight years of experience in the aviation industry, she realised the frustration of customers while dealing with charter brokers and operator due to the fact that because of sheer lack of transparency and non-availability of charter planes, customers pay astronomical amounts. It was from here, that the idea to develop JetSetGo started.

JetSetGo is fundamentally re-defining the private aviation business, by creating marketplaces that join the dots between charter customers and operators on one hand and service providers with operators on the other. For Kanika who has beaten cancer and is now entering unchartered territory, the flight to greater heights has just begun.

We have this story and many other stories like this in this world present which are redefining themselves everyday in front of people but it is about you that how you take stories like this among many of them to create yours. If there is a plan to start and to move forward you have to get ready for sleepless nights, to travel, to get your blood pressure stable and of course get crazy for you goal. It is all about you that how are you going to plan everything and even your nights to sleep. Its is necessary to get crazy and to think out of the box, necessary to start working and to plan every stop of yours to go up.

Kanika once said in an interview that you must choose people who are there to learn not to earn. Yes, we all have to remember such things not to be great just to meet great moments. To become a successful entrepreneur you have to have:
Ideas
Plans
Communication skills
Convincing power
Self motivated ability
Positive mind
Backups
and last but not least you always have to remind that ‘Who you are and what you can do the best that no one can? With these no problems will get vanish but surely they will always come with a ready solution to them.

 

Ritika Raj

(BBA-FE)[ 2017-2020]

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Style Your Passion Out

A wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.

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Following trends is what every girl wants, so here are some styling tips for each one of you. You can follow the same if you love this look or you can create your own looks. Styling is always crazy if it’s within you and you want to give yourself some unique look , try it out.

Plus benefit of reading ahead? As the wedding season is all around, we thought of giving some tips on styling for the same so you can create the same look with skirts or plazzos, as you like if you need something new.

Different ways of styling a duppatta

  1. Style your duppatta with a crop top(if you don’t want to go with a crop top, choose a plain top) along with a palazzo or pants in the following ways:
    1. Saree style
    2. One side dupatta
    3. Over both the shoulders
    4. Lehnga style dupatta
    5. Bengali style drape

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  • Saree style: Tuck your duppatta on one side of your pants or palazzo and fllowed by back to front.
  • One sided-duppatta- one can clearly undesrtand from the name that duppatta is taken on one side of the top falling down stratight and can be either struck on with pleates or just leaving it as it is.
  • Over the shoulders: wearing duppatta like one wear it on the suit i.e. from one shoulder to another shoulder. It gives a cowl to your duppatta.
  • Lehnga style duppata: dropping of dupatta on one shoulder to carrying it in other hand like one carries in lehenga style to give your garment a lehenga look
  • Bengali style duppataa: everyone is aware of bengali sarees, they are so beautifully carried and its fall is amazing so why not to style it over it. Draping of duppatta in bengali saree look will give your garment a definitely unique look.

ACCESSORIES

Accessories are must to go with your style but what matters is how you carry accessories with your look whether to give it a modern look or whether to give it a traditional look.

Let’s see:

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To give it a traditional look carry your boho accessories like a boho earring to neckpiece to rings.

Or if you love being a classy modish girl go have your western accessories on, girllll.

Some places to get your accessories in Delhi could be be Lajpat Nagar, Sarojini Nagar, Pallika Bazar. So go, rock it.

FOLLOW YOUR VIBES!!!

FASHION IS WITHIN YOU!!

CREATE YOUR OWN LOOK

Simran Dhingra

(BBA-FE)[batch 2017-2020]

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PERFECT SUNGLASSES FOR DIFFERENT SHAPED FACES

Sunglasses were earlier used for the purpose of protecting eyes from harmful UV rays, bright sunlight and the harsh weather outside. But nowadays, it has become a style statement and is used to accessories the eyes. Numerous types of glasses are available in the market according to different face cut people have. Despite of this, protection of eyes from the UV rays will always remain the primary and prominent function of sunglasses.  One should always choose glasses that are marked as blocking 100% of UV rays. Some manufacturer call it as UV absorption up to 400nm, having same meaning as of protection from UV rays.

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SUNGLASSES FOR HEART SHAPE FACES: People with a wider forehead and the rest of the face narrows to the chin heart shaped face. The best frames for such faces are “CAT-EYE SUNGLASSES or ROUND FRAMES”.

 

SUNGLASSES FOR OVAL SHAPE FACES: An oval shaped face is slightly longer in the lower half and has a bit of rounded jaw. If someone’s face is oval shaped then the person should prefer soft and angular frames like ”AVIATOR SUNGLASSES”.

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SUNGLASSES FOR ROUND FACES: If someone’s face is wide and have a more rounded jawline, then it is a round face. To balance out less angular features add a pair of wide “RECTANGULAR SUNGLASSES”.

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SUNGLASSES FOR SQUARE SHAPED FACES: If someone’s forehead, cheekbones and jaw are about equal width and have a strong jaw, then it is a square-shaped face. To compliment with this kind of face shape, go for “ROUND FRAMES, OVAL-SHAPED SHADES OR CAT-EYE SUNGLASSES”.

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SUNGLASSES FOR OBLONG SHAPED FACES: If the bottom half of the face is longer than top half, then it is a oblong face. This kind of faces are suitable for all the frames but the “OVERSIZED GLASSES AND WRAP STYLE GLASSES” will give it the best look.

HOW TO LOOK COOL IN SUNGLASSES IN WINTER?

  • Pair up the OVERSIZED GLASSES with the knitted dress and a woollen jacket over it. To accessorise, pair it up with knee length boots.
  • Pair up the rose gold AVIATORS with a long fur coat and a black ripped jeans and accessorise it with fringed bag and sneakers.
  • Pair up the CAT-EYE glasses with a white fur coat and a skinny ankle length jeans. Accessorise it with high heel boots and a white handbag.

 

Shubhi Goel

(BBA-FE)[2017-2020]

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