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What Differentiates Masters in Fashion Design & Technology from MBA in Fashion Marketing?

What Differentiates Masters in Fashion Design & Technology from MBA in Fashion Marketing?

In the ever-evolving world of fashion, the educational journey one chooses can significantly impact their career trajectory. The debate between pursuing a Master in Fashion Design & Technology and an MBA in Fashion often hinges on career aspirations. While the MBA in Fashion primarily addresses the strategic, managerial, and marketing facets of the industry, the Masters in Fashion Design & Technology offers a comprehensive exploration of how technology reshapes fashion design. This blog aims to provide information about the unique features of these two educational paths, focusing on the innovative Masters in Fashion Design & Technology program at the International College of Fashion (ICF).

Embracing Technology in Fashion Design

Technology integration in fashion design is not just a trend, it is a revolutionary shift redefining the industry. The Masters in Fashion Design & Technology at ICF is a testament to this transformation, embedding technology at the core of its curriculum. Students engage with advanced software and tools, preparing them to be pioneers in the field. This program does not just teach students to design, it equips them to innovate, leveraging technology to create sustainable, cutting-edge fashion. The focus is on nurturing a new generation of designers proficient in the latest technological advancements, from wearable technology to eco-friendly design practices, ensuring they are well-prepared to lead the industry.

The ICF Edge in Fashion Design & Technology

Masters in Fashion Design & Technology program stands out for its holistic approach to integrating technology with creative design. The curriculum is thoughtfully designed to ensure students master the art of combining aesthetics with functionality, using technology to enhance their creativity. In addition to access to modern labs and tools, students benefit from collaboration with industry leaders, gaining insights into real-world applications of technology in fashion. Workshops, guest lectures, and internships further enrich the learning experience, providing students with theoretical and practical aspects of Fashion technology. This comprehensive educational approach ensures that graduates are not just designers but innovators, ready to contribute to the industry with fresh ideas and technological expertise.

MBA in Fashion Marketing: A Different Focus

Although the MBA in Fashion Marketing provides crucial knowledge on the business aspects of fashion, such as market trends, consumer behavior, and strategic brand management, it does not offer the in-depth technological engagement found in the Masters in Fashion Design & Technology. The MBA program is ideal for those who aim to excel in marketing, brand management, or fashion retail. Understanding this is crucial for students to make an informed decision about their educational path, ensuring they align their studies with their career ambitions in the rapidly evolving fashion industry.

Career Opportunities with a Masters in Fashion Design & Technology

Graduating from ICF’s Masters in Fashion Design & Technology opens many career paths in the fashion industry. Alums find themselves well-prepared for roles that merge design with technology, such as digital fashion designers, sustainable fashion innovators, or fashion tech entrepreneurs. The program’s emphasis on technology also equips students for emerging sectors within the industry, like smart textiles, fashion app development, or virtual fashion platforms. This breadth of career opportunities is a testament to the comprehensive approach of the program, preparing students for the present industry demands and the future of fashion.

Choosing ICF for Your Fashion Education

Selecting where to pursue your fashion education is a decision that significantly impacts your career path and professional growth. International College of Fashion (ICF) offers a distinctive educational experience, mainly through its Masters in Fashion Design & Technology program, designed to prepare students for the future of the fashion industry. Here is why ICF stands out:

  • Innovative Curriculum: Master’s program of ICF is a beacon of innovation, combining the artistic aspects of fashion design with the latest technological advancements. This forward-thinking approach ensures that students are well-versed in traditional design principles while adept at leveraging technology in fashion.
  • Comprehensive Education: The program provides a comprehensive education that covers a broad spectrum of the fashion industry, from conceptual design to market realization, ensuring that students gain a broad and in-depth understanding of the field.
  • Commitment to Technology: The commitment of ICF to blending technology with design is evident in its state-of-the-art facilities, where students can access advanced tools and resources, enabling them to explore and create at the forefront of fashion technology.
  • Industry Connections: The strong ties of the institution with the fashion industry provide students with valuable networking opportunities, internships, and insights into the real-world dynamics of the fashion world, facilitating a practical understanding and application of their knowledge.
  • Skill Development: At ICF, the focus is not just on learning but on skill development. Students are equipped with the necessary knowledge and skills to innovate and excel, preparing them to be industry leaders who can navigate and contribute to the evolution of fashion.
  • Redefining Fashion: ICF encourages students to think creatively and critically, empowering them to redefine fashion. The educational experience at ICF is designed to inspire students to challenge the status quo, innovate, and set new trends in the fashion industry.

By choosing ICF for your fashion education, you are not just learning about fashion, you are preparing to be a part of its future, equipped to innovate, lead, and excel in a dynamic and ever-evolving industry.

Conclusion

As technology continues to shape the future of fashion, selecting an educational path that aligns with evolution is crucial. The Masters in Fashion Design & Technology at ICF offers an immersive, comprehensive education that prepares students for the technological future of fashion. ICF is nurturing the next generation of fashion industry leaders with a curriculum that balances design creativity with technological proficiency. Whether you are drawn to the creative aspects of design or the innovative potential of technology in fashion, a master’s program offers a unique, enriching educational experience. Explore more about ICF and how its Masters in Fashion Design & Technology program can shape your career in the vibrant world of fashion at www.icf.edu.in.

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The Secrets to Achieving Success as a Fashion Entrepreneur

The Secrets to Achieving Success as a Fashion Entrepreneur

Becoming a successful fashion entrepreneur requires a lot of commitment, imagination, and hard work in the extremely competitive fashion industry. If you want to start a fashion business, you undoubtedly want to know what it takes to succeed.

There isn’t a one-size-fits-all recipe for success, but a few essential components can help you stand out in the fashion world. In fashion entrepreneurship, success is determined by more than just creativity and talent. It requires skills, knowledge, and mindset to help turn ideas into profitable businesses.

In this blog, we will explore the secrets to achieving success as a fashion entrepreneur and how you can develop the crucial competencies needed to succeed in this competitive industry.

Secrets to Achieving Success as a Fashion Entrepreneur:

1. Aspiration and Enthusiasm: A great love of fashion and a distinct business concept is essential for aspiring business owners. They are motivated to succeed by their goal and zeal. Entrepreneurship in the fashion industry necessitates commitment, diligence, and a readiness to learn and adapt. Being passionate about your work simplifies overcoming challenges and maintaining motivation.

2. Taking Risks: Risk-taking is a crucial part of the fashion business. Entrepreneurs must recognize, evaluate, and take calculated risks to succeed. You need to be prepared to accept uncertainty and be willing to take risks if you want to grow as a fashion entrepreneur. Nonetheless, planning while taking risks and minimizing any adverse effects is crucial.

3. Knowledge of Business: Entrepreneurs in the fashion industry need a strong foundation in business ethics and procedures. It entails creating a robust company plan, handling finances effectively, and assembling a capable team. It’s essential to consistently learn new things and get better at these things if you want to be a successful fashion entrepreneur.

4. Knowledge of the Fashion Industry: Successful fashion entrepreneurship requires a thorough awareness of the fashion world and its trends. It

enables business owners to spot possibilities and get an advantage over rivals. It’s critical to keep up with business news and changes, conduct market research, and watch for new trends.

Fashion entrepreneurs need several vital skills to be successful. These include:

  • Building a Strong Reputation: A solid personal and brand reputation is essential in the fashion industry. It can help establish trust with suppliers, customers, and other stakeholders. Ethical business practices, quality products, and excellent customer service can help build a strong reputation.
  • Researching the Fashion Industry: Researching the fashion industry is crucial for identifying opportunities, staying ahead of the competition, and developing innovative ideas. It is essential to research consumer preferences, emerging trends, and competition.
  • Securing Appropriate Funding: Securing adequate funding is crucial for fashion entrepreneurship. Entrepreneurs must identify funding sources and prepare effective pitches to ensure capital. Effective financial management and planning are essential for securing funding.
  • Skills in Interaction: Effective communication and interpersonal skills are essential for fashion entrepreneurs. Building solid relationships with suppliers, customers, and industry professionals can help create opportunities and drive business growth. Active listening and empathy are critical in communication.
  • Trust is Important: Establishing trust with suppliers, customers, and other stakeholders is essential for success in fashion entrepreneurship. Transparency and integrity in business dealings can help build trust and establish lasting relationships.

From where to persuade fashion designing course:

Anyone interested in pursuing a career in the fashion industry should consider ICF’s fashion design program. Students who complete the course will have a

thorough comprehension of the industry, practical experience, and exposure to the most recent technological advancements.

The degree can offer students a road to a prosperous and satisfying career in fashion because of the variety of employment options accessible.

Conclusion:

Success as a fashion entrepreneur takes a mix of skills, such as inventiveness, business savvy, innovative graft, and tenacity. A fashion entrepreneur needs to be knowledgeable about the sector, have a clear vision and business plan, and keep up with emerging trends and innovations. Building a solid brand presence is key to success in the competitive market.

Success in fashion entrepreneurship requires a variety of talents, including establishing a solid reputation, learning about the fashion business, finding the proper funding, becoming a skilled communicator, and developing trust. To help aspiring entrepreneurs build these skills and succeed in the fashion sector, ICOFP provides courses in fashion entrepreneurship.

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Style our hair with Twist Knot Headbands

If there’s anything that’s equally important for a perfect picture, a flawless social media look or even a feel-good factor then it’s undoubtedly the way you style your hair. Your hair is the extension of your personality deserves all the time and care required to strike a chord.

velvets

Just like the quality of salt doing so much for the dish and remaining in the background, styling your hair simply with quirky trending accessories helps you bag fawning adorations and adulations.

Twisting your everyday look, the trends that are popping up everywhere and has become “the must-have for all casual affairs” is the knotted headbands, cut out for mastering retro style.

houndstooth

These effortlessly cool bands can be donned with so much ease giving a high style quotient to your overall look. These are cute, hip, and chic and definitely fly for nailing summer attires.

They run in a huge variety from ordinary to extraordinary, from velvets to houndstooth, from polka dots to Sequined Kitsch, leaving us with a plethora of options to explore our styling sensibilities.

polka dot

These fun bands are also very simple DIYs, all you need is any knit/ woven fabric, your basic sewing supplies, a few stitch lines here and there following some simple instructions and adding the final finishing touch with a knot at the end, making this accessory a fashion staple of your style wardrobe.

Peeping in the past tells us, these “full of beans” twisted knot bands have made a huge comeback from the trends of the ’80s. Sundresses, casual denim or even cruise wear, twisted turban bands have worked well with almost everything, making “everyday good hair day” possible even retrospectively.

Kriti Mehta
Fashion Faculty
International College of Fashion

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DELHI TIMES FASHION WEEK

The Delhi Times Fashion Week (DTFW) had a glittering start in the capital on Friday. The three-day fashion extravaganza, powered by Danj Entertainment, had an impressive line-up of designers from the fashion industry showcasing their finest collections. Day 1 was all about festive fashion and had known names like Rina Dhaka, Anupamaa Dayal, Nikhita Tandon and designer duo Anjalee and Arjun Kapoor headlining the event, which is being held at Roseate House, Aerocity. The event began on Friday, 20th September and ended till the 22nd of September. The event also showcased collections by Madame, Cantabil, Charu Parashar, Marks & Spencers etc.

It was an initiative by the Times group and had many other sponsors which include Toni & Guy, Delhi Times, Transworld, Danj and many more. We, as design students got an opportunity to visit the shows on different days in different groups.

delhi-times-fashion-week

We went to the first show on the 20th of September with a group of 10 fellow classmates. While waiting long for the show to start, we saw celebrities like Harsh Khullar and Bandhana Sondhi. As we entered the hall, we got all the fashion vibes as we saw the ramp, dim-lit and all lights, camera, actions ready! We took our allotted seats and in no time, the show started. It was Anupama Dayal’s “Banjaran” collection that was being showcased. The garments were all very bright and colourful yet not blazing to the eye. They were in Indian silhouettes and comprised mostly of lehenga-choli with dupatta and suit-salwar. There was a smart use of fabric and fabrics of different prints were used in contrast-different fabric print and colour for the shirt, sleeve, skirt and dupatta. Gota work was quite prominent in the hemlines of the skirt and dupatta in many outfits. Tassels were hanging around in the dupattas and the blouses along with the braided hair of the models. This was a catchy part of the show as all the models were styled in two braids with colourful tassels and ribbons hanging around their hair to give the banjara look. Models were also seen in nicely draped sarees in red and green with a dangling belt around the waist. Overall, the collection was quite lovely and very traditional and festive. It gives playful and quirky vibes-Indian yet not traditional. One unique and overlooked element of the show was the footwear-all models were wearing same footwears i.e beige jootis with tassels handing round them!

The show ended with the entry of Anupama Dayal on the ramp and all her models following her and dancing around. They all gathered at the front and bent down on their knees, dancing depicting the joy and merry that banjarans have. Anupama wore a yellow saree with a red blouse, almost matching her collection.

We absolutely loved the collection and the show itself! We had many takeaways and learnings from the show and are looking forward for more such opportunities.

Tanisha
BBA FE 2019 -2022

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Startups Get Major Boost In Budget 2019

The government will set-up another TV program on DD, solely for new businesses in the Nation.  Many changes crosswise over work laws, instruction, and rental lodging to directly affect new businesses in the nation.

In a noteworthy lift to a large number of new entrepreneurial ventures in India, the administration declared a large group of motivations to “liberalize the enterprising soul” as expressed by India’s first woman finance minister, Nirmala Sitharaman.

These incorporate a TV program solely for new businesses, facilitating remote direct speculation rules in startup portions like staple, online business and sustainability conveyance, proposing a large group of upgrades to the advanced installment frameworks biological system that helps new companies guaranteeing new companies don ‘t feel the warmth of heavenly attendant expense from IT experts.

Like the first, the administration will initiate a new TV program on national telecaster Doordarshan, solely for new companies in the nation, which will fill in a stage to match financial speculators with growing new businesses. The TV program will be planned and executed, and be run by start-ups, Sitharaman said.

Aside from this, the administration will help set up around 80 “work business incubators” and 20 technology-based business incubators in FY19-20, which as indicated by Sitharaman will make 75,000 talented business visionaries in horticultural industry divisions.

The finance minister has additionally proposed 100% FDI in insurance-mediators, a category that most new businesses fall in. Aside from this, the legislature has additionally allowed 100% FDI in single-brand retail and proposed expelling the 30% nearby sourcing standards. Experts state that new businesses like Pepperfry, Urban Ladder, Home Lane, Livspsace and other people who operate through the physical stores will likewise be profited by the new recommendations.

Also, Sitharaman declared a few measures to streamline work laws, instruction, and rental lodging clause which will directly affect new companies in the nation. The finance minister also said that work laws will be modernized into a lot of “four work codes” so as to “institutionalize enrollment and recording of profits and loss disputes”.

The ‘Stand up India’ scheme, launched in 2016, to back entrepreneurship in women and the lowered segment of the society, will be more long-drawn-out during the whole extent of 2020-2025, according to the finance minister.

“To further empower the women entrepreneurs, women SHG Interest Subvention Program to be expanded across India,” Sitharaman said while declaring the budget.

New businesses won’t be exposed to any sort of examination in regard to sharing esteem premium. A system is additionally being set up for e-confirmation, Sitharaman said. Indeed, even the valuation of Category II AIF reserves (Real domain reserves, private value reserves (PE assets), and assets for distressed resources are enlisted as Category II exchange venture assets, or AIFs) out of IT investigation, the account minster proposed in her Budget Speech.

Prof. Gulbash Duggal

Associate Dean, ICF

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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

international_college_of_fashion_logo

The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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Partners in Crime

It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.

partners in crimeThis time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.

P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,

‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’

We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.

“WE ALL NEED TO CARE FOR THIS PLANET.

BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”

It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.

Join us. Rebel.
Be part of the slow fashion revolution.

partners in crime1

P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.

The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.

FASHION FOR THE FUTURE

Simran Dhingra

BBA-FE (2017-2020)

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SUSTAINABILITY THIS TIME

The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!

Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.

Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.

This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.

In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.

It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-

  • Think of organic fabrics
  • Ignore fabrics like fur, pure wool and more
  • Try to design the garments which do not include animal skins
  • Think and look twice for the fabrics and it’s blends
  • Last but not the least,

Love animals with the real smile not the greedy smile!!!

love-animal

Shubhi Goel

BBA-FE(2017-20)

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