My name is Tamanna Chawla and I am a student of BBA in Fashion Entrepreneurship at International College of Fashion. After completing school as a commerce student, I was really excited to start my studies at ICF specifically because the course revolved around the business aspect of Fashion just as much it did around the practical aspect of product creation.
The learnings here encouraged me to read more about how a Fashion Business survives in the real world. It helped me to view situations from the perspective of an actual business and explore more about it with the help of my faculties. We were given various projects that revolved around the idea of how a company works, sells and survives in the real industry.
During my term, I was given the opportunity to intern at the largest Indian buying house, Triburg Consultants where I interned for 6 months as an Assistant Production Merchant in the Home department. At Triburg, I learned about a whole new category of goods which was an overwhelming experience. It helped me gain knowledge about the working of the mass industry, manufacturing of home goods and how business is conducted at an international level. It also helped me realize the significance of every role of the supply chain- from a weaver to the retailer.
Overall, I am really grateful to be given an opportunity to work in the home department at Triburg and learn about a new category which I would have missed otherwise.
After interning at Triburg for 6 months, I interned at a garment export house- Pee Empro Exports, for 2 months, to learn more about the manufacturing and making of garments from scratch. At Pee Empro, I had a first-hand experience of seeing how goods are made as per the seasons, forecasts and the buyer’s requirement.
Later, I interned at THREE which is apparel label based in Lado Sarai, New Delhi. At THREE, I learned how products are made and marketed under the very same roof. Here, I was able to use my learnings from ICF and understand the necessity of every function of the business. It was easier for me to understand the working as I was able to relate with all that was taught at ICF.
THREE is a five year old company which retails functional, minimal and timeless women’s wear through its own online store and other multi-designer outlets across India and various other countries. While I was interning at THREE, we used to have discussions about expanding the business into other categories- men’s wear, etc and how to go about it.
Eventually, after the completion of my internship, I was offered a job as an Assistant Designer at THREE. Now I am responsible for a part of the women’s wear line, entire men’s wear line and I am also an active part of the retail and marketing function alongside the expansion of the brand
I have a vision for THREE and I see a lot of scope for expansion of the brand and I am really passionate about making it happen. I feel this is why it becomes even more exciting to work here.
I also remember while I was interning at THREE, I had a word regarding work with our associate dean, Gulbash Ma’am and her words were “You have to make your space in a company”. These words were stuck in my mind while the rest of my internship term at THREE and I believe, that is how, I was able to make space for myself. My faculties’ wise words have guided me throughout the course and I am very grateful for the same.
“Things end but memories last forever”. College Fest is one of those memories that we cherish and remember throughout our lives.
International College held its 19th Annual event, Tarang’ 2019, where the college’s students were given a chance to showcase their talent and we came across participants with colossal / immense skill. Our Annual Cultural Festival is dedicated to the celebration of creativity. With competitions in the field of dramatics, dance, film and photography, music, debating, and creative writing, and informal events with a quirky twist, Tarang promises to be an unforgettable event. The professional rock show, the Stand Up Comedy show, the much awaited Grand Finale, and Fashion show have definitely upped the fun quotient of the fest.
Saraswati is the Goddess of knowledge, music, art wisdom and nature, represents the free flow of wisdom and consciousness. The event started with offering prayers to Goddess Saraswati and Lord Ganesha. The honorable guests for the event were Retired Lieutenant Rita Gangwani, who is a multi-gifted motivational speaker and Ms Nida Mahmood, designer who dabbles in Fashion, Graphics, Art, Film, Installation, and Interiors. The familiarity of communicating with such experienced people was simply outstanding.
This time the students were on their toes from the past one and a half month for the preparation to give their best outcome and they surely did. The dedication in designing the garments, their constructions, preparing the installations, preparing for the skits, dances, awards, and the most important their grooming for their own appearance on the stage so that they could rock with their confidence.
Awards such as Student of the year, best faculty of the year, young achievers, etc were all presented in the event as per the respective courses. Tarang led people gather together and made them feel their achievements and victories to celebrate all together. The fashion show had different themes such as Egyptian, Cindrella, Red Carpet and Modern sarees, letting the audience feel. Moreover dance performances like Hip Hop, Bhangra, Bollywood, Contemporary Bharatanatyam, robotics and many more amazed the people by the energies students got in their performances. To create a melodious and musical aura, singing performances were arranged. Awards and achievements encouraged the people and staff for their work and dedication throughout the year to motivate them to give their best further as well.
Towards the end, Mr. Shubham Pandey and Ms. Ananya Singh won the title of Mr. and Ms. Tarang respectively. For Mr. and Ms. Personality, the award was given to Mr. Shivam Daga and Ms. Krupa Abraham, respectively. All the participants were at their best. Their enthusiasm was on the next level to make the show successful.
These students designed their garments themselves according to the trends and themes. The color forecast was on peak and the research and study about the whole concept was in their minds all the time. They learned on to the team work, how to handle the chaos, how to work on tight deadlines with some complications and so on. They felt their excitements, their confidence, the enthusiasm, the victory of their dedication, patience and got all that on their plate at last with all the fun.
The fashion industry has a wide range of trends which change every now and then and people always adapt to them. Moreover, in some countries, there are different scenarios in fashion and the adaptation levels vary. This activity of adaptation in our lives keeps us growing in a certain manner and we feel updated and a part of the society.It is a common affair but yet important to be discussed because of the increasing speed of trends.
Every creative person such as designers, journalists, writers, bloggers, photographers and the like are making efforts to meet the brief and get the adaptation parallel to the growth of globalization. The aspect of globalization in a certain manner opened the doorway to meet and greet the ideas of different cultures. The businesses are spreading widely and fashion is taking its place on a higher scale everyday.
So there is not only design which needs adaptation but also the aspects of life and the country where the business is planned or about to be settled. Taking the example of Levi’s, the weight of their denims in New York City and in India is way too different as people in India are not comfortable with the ones available in New York. So, their businesses in different countries have different production criteria and rules set by the government as well for the dyes, tags, labels, packaging and fabrics and the business has to be molded accordingly.
Therefore, Levi’s productions runs on different rules for separate countries with different preferences and that is how adaptation proves it’s existence in today’s world. It is as important as the profits of a business and proves that it is an important aspect for businesses to run effectively and on the other hand, for the consumers to greet the change.
Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.
Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.
On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.
It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.
This time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.
P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,
‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’
We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.
“WE ALL NEED TO CARE FOR THIS PLANET.
BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”
It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.
Join us. Rebel.
Be part of the slow fashion revolution.
P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.
The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.
FASHION FOR THE FUTURE
The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!
Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.
Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.
Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.
This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.
In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.
It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-
- Think of organic fabrics
- Ignore fabrics like fur, pure wool and more
- Try to design the garments which do not include animal skins
- Think and look twice for the fabrics and it’s blends
- Last but not the least,
Love animals with the real smile not the greedy smile!!!
No matter the industry, these universal roadblocks require business owners to balance immediate needs with longer-range strategies.
In this entrepreneurial world people are running crazily for their start ups and because of this race, they have not considered the key points to survive. This race is a never ending one and always gets longer and difficult. We face challenges every second in our lives, some of which gets resolved and some we just let go off. But, is it the right thing to drop the challenge when you think you’ll face a lot of difficulties to complete it? Doing this is nothing but loosing entrepreneurial identity.
This means that we are somewhere getting unfocused and demoralized, in fact not facing the reality of being motivated.
Let’s focus on the three challenges that every entrepreneur must overcome-
1. Avoiding burnout.
The passion that often makes entrepreneurs successful is their downfall. Many of us devote time, money, passion and energy to our ventures. We run the risk of being consumed if we stay plugged in all the time. We need time to disconnect and get some peace to motivate ourselves and to regain the ability to think politely and not in the chaos. Many entrepreneurs employ the 80/20 rule while on vacation, i.e, 80 percent of time is dedicated to relaxation, and 20 percent is spent on work.
No matter which solution you choose, it’s essential to carve out time to relax, truly recharge your batteries and maintain a healthy mindset. If you don’t take care of your mental health, your business ultimately will suffer.
2. Tracking cash flow.
Cash flow is the lifeblood of any small business. In fact, poor cash-flow management is one of the main reasons businesses fail. Tracking cash inflows and outflows may not be the easiest or most glamorous part of running a small business, but it does separate a good entrepreneur from a great one.
Cash flow, profit, money, goodwill, business and more, these terms always get into our minds just to remind us that we have to be serious and earn money in a better way. Despite this fact, our mind ignores the real phase that it’s not about being serious it’s about being dedicated yet motivated to run the business successfully.
3. Raising capital.
At pivotal moments in your business’ lifespan, you’ll need to raise funds so you can innovate and grow. While many people consider only the traditional bank-loan route, the modern entrepreneurial landscape offers alternative funding streams. You could consider equity or rewards, crowd sourcing options, incubators, loans or grants, angel investors or investment companies.
Not every option will be right for your business, so it pays to do some research to find out which is the best fit.
It’s easy to run the business, raise a business but to raise funds it’s also something where the actual challenge lies in this world. Your goodwill will be your final aspect which will decide you future of the business.
We will face such challenges every now an then but again, we have breathe, think, understand and listen to ourselves to solve it as every hurdle in this era so that it will take you higher and higher after jumping over it and not falling down.
Vaatsaalyaa Charitable trust presented their DSYN Bloom season 4.1 contest winners with Asian Designer Week at ITC Welcome Hotel, Dwarka, New Delhi on Friday 26 th October 2018.
International College of Fashion being the Institutional Partner , gave its design students an opportunity to participate in the contest and showcase their collection which they had made with hard work at the fashion week. The winners of the contest got the chance to showcase their design collection along with a professional photo shoot by a famous photographer Rohit Suri.
Ananya from International College of Fashion presented her collection on Revival of Faded Art inspired from Indus valley Civilization which showed immortality of that period.
Other students Shivangee, Ruchika, Shravya, Abhilasha and Priya designed a collection on monuments of India with artist Prem Raj Meher.
A unique collection on LGBT theme by BBA-FE third semester students worked on with rainbow colours by decriminalizing gay sex and giving hope to LGBTQ community for their bright future. Miss World Diversity – Naaz Joshi walked out the ramp as showstopper for the collection.
Another collection was from BBA-FE third semester students inspired by Jackie Kennedy. They experimented with different Indian Handloom Fabrics, in conservative yet very modern and stylish independent woman.
All the Collections were made under the supervision of Prof. Gulbash Duggal.
Special thanks to Founder Chairman of Vaatsaalyaa Charitable Trust , Mr. Kappil Kishor for giving this platform for showcasing student’s talent.
The show was sponsored by HP Singh Agencies, Zoom Delhi , Singer, Oriflame and IDOSG.
A wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.
Following trends is what every girl wants, so here are some styling tips for each one of you. You can follow the same if you love this look or you can create your own looks. Styling is always crazy if it’s within you and you want to give yourself some unique look , try it out.
Plus benefit of reading ahead? As the wedding season is all around, we thought of giving some tips on styling for the same so you can create the same look with skirts or plazzos, as you like if you need something new.
Different ways of styling a duppatta
- Style your duppatta with a crop top(if you don’t want to go with a crop top, choose a plain top) along with a palazzo or pants in the following ways:
- Saree style
- One side dupatta
- Over both the shoulders
- Lehnga style dupatta
- Bengali style drape
- Saree style: Tuck your duppatta on one side of your pants or palazzo and fllowed by back to front.
- One sided-duppatta- one can clearly undesrtand from the name that duppatta is taken on one side of the top falling down stratight and can be either struck on with pleates or just leaving it as it is.
- Over the shoulders: wearing duppatta like one wear it on the suit i.e. from one shoulder to another shoulder. It gives a cowl to your duppatta.
- Lehnga style duppata: dropping of dupatta on one shoulder to carrying it in other hand like one carries in lehenga style to give your garment a lehenga look
- Bengali style duppataa: everyone is aware of bengali sarees, they are so beautifully carried and its fall is amazing so why not to style it over it. Draping of duppatta in bengali saree look will give your garment a definitely unique look.
Accessories are must to go with your style but what matters is how you carry accessories with your look whether to give it a modern look or whether to give it a traditional look.
To give it a traditional look carry your boho accessories like a boho earring to neckpiece to rings.
Or if you love being a classy modish girl go have your western accessories on, girllll.
Some places to get your accessories in Delhi could be be Lajpat Nagar, Sarojini Nagar, Pallika Bazar. So go, rock it.
FOLLOW YOUR VIBES!!!
FASHION IS WITHIN YOU!!
CREATE YOUR OWN LOOK
October’s second week was appeared a lot special as International College of Fashion celebrated ‘JOY OF GIVING WEEK’. All the students teamed up and went to the different organizations and orphanages to celebrate this moment with a lot of essential stuff. They organized Art Competition and other few activities to make this event even more interesting. All the students donated stationary items, their clothes, funds and obviously the sweets for the kids. We even noticed that how much enthusiastic our kids are and have the urge to learn more.
The people handling those organizations deserve a salute from us for creating an energetic youth for the country. These organizations and day led us see the reality of life. Seeing them enthusiastic, our students became excited too and they loved to support and help them. The Joy of giving Week made us realize that we do not require any special occasion to help anyone or bring smile on anyone’s face. We can do it wherever and whenever we realize it.