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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

international_college_of_fashion_logo

The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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Events, Fashion

Tamanna Chawla ICF Alum (2016-2019)


tamnaMy name is Tamanna Chawla and I am a student of BBA in Fashion Entrepreneurship at International          College of Fashion. After completing school as a commerce student, I was really excited to start my studies at  ICF specifically because the course revolved around the business aspect of Fashion just as much it did  around  the practical aspect of product creation.
The learnings here encouraged me to read more about how a Fashion Business survives in the real world. It  helped me to view situations from the perspective of an actual business and explore more about it with the  help of my faculties. We were given various projects that revolved around the idea of how a company works,  sells and survives in the real industry.
During my term, I was given the opportunity to intern at the largest Indian buying house, Triburg  Consultants where I interned for 6 months as an Assistant Production Merchant in the Home department. At Triburg, I learned about a whole new category of goods which was an overwhelming experience. It helped me gain knowledge about the working of the mass industry, manufacturing of home goods and how business is conducted at an international level. It also helped me realize the significance of every role of the supply chain- from a weaver to the retailer.
Overall, I am really grateful to be given an opportunity to work in the home department at Triburg and learn about a new category which I would have missed otherwise.
After interning at Triburg for 6 months, I interned at a garment export house- Pee Empro Exports, for 2 months, to learn more about the manufacturing and making of garments from scratch. At Pee Empro, I had a first-hand experience of seeing how goods are made as per the seasons, forecasts and the buyer’s requirement.
Later, I interned at THREE which is apparel label based in Lado Sarai, New Delhi. At THREE, I learned how products are made and marketed under the very same roof. Here, I was able to use my learnings from ICF and understand the necessity of every function of the business. It was easier for me to understand the working as I was able to relate with all that was taught at ICF.
THREE is a five year old company which retails functional, minimal and timeless women’s wear through its own online store and other multi-designer outlets across India and various other countries. While I was interning at THREE, we used to have discussions about expanding the business into other categories- men’s wear, etc and how to go about it.
Eventually, after the completion of my internship, I was offered a job as an Assistant Designer at THREE. Now I am responsible for a part of the women’s wear line, entire men’s wear line and I am also an active part of the retail and marketing function alongside the expansion of the brand
I have a vision for THREE and I see a lot of scope for expansion of the brand and I am really passionate about making it happen. I feel this is why it becomes even more exciting to work here.
I also remember while I was interning at THREE, I had a word regarding work with our associate dean, Gulbash Ma’am and her words were “You have to make your space in a company”. These words were stuck in my mind while the rest of my internship term at THREE and I believe, that is how, I was able to make space for myself. My faculties’ wise words have guided me throughout the course and I am very grateful for the same.

alum-story1

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Events

TARANG 2019

“Things end but memories last forever”. College Fest is one of those memories that we cherish and remember throughout our lives.

International College held its 19th Annual event, Tarang’ 2019, where the college’s students were given a chance to showcase their talent and we came across participants with colossal / immense skill.  Our Annual Cultural Festival is dedicated to the celebration of creativity. With competitions in the field of dramatics, dance, film and photography, music, debating, and creative writing, and informal events with a quirky twist, Tarang promises to be an unforgettable event. The professional rock show, the Stand Up Comedy show, the much awaited Grand Finale, and Fashion show have definitely upped the fun quotient of the fest.

Saraswati is the Goddess of knowledge, music, art wisdom and nature, represents the free flow of wisdom and consciousness. The event started with offering prayers to Goddess Saraswati and Lord Ganesha.  The honorable guests for the event were Retired Lieutenant Rita Gangwani, who is a multi-gifted motivational speaker and Ms Nida Mahmood, designer who dabbles in Fashion, Graphics, Art, Film, Installation, and Interiors. The familiarity of communicating with such experienced people was simply outstanding.

This time the students were on their toes from the past one and a half month for the preparation to give their best outcome and they surely did. The dedication in designing the garments, their constructions, preparing the installations, preparing for the skits, dances, awards, and the most important their grooming for their own appearance on the stage so that they could rock with their confidence.

Awards such as Student of the year, best faculty of the year, young achievers, etc were all presented in the event as per the respective courses. Tarang led people gather together and made them feel their achievements and victories to celebrate all together. The fashion show had different themes such as Egyptian, Cindrella, Red Carpet and Modern sarees, letting the audience feel. Moreover dance performances like Hip Hop, Bhangra, Bollywood, Contemporary Bharatanatyam, robotics and many more amazed the people by the energies students got in their performances. To create a melodious and musical aura, singing performances were arranged. Awards and achievements encouraged the people and staff for their work and dedication throughout the year to motivate them to give their best further as well.

Towards the end, Mr. Shubham Pandey and Ms. Ananya Singh won the title of Mr. and Ms. Tarang respectively. For Mr. and Ms. Personality, the award was given to Mr. Shivam Daga and Ms. Krupa Abraham, respectively. All the participants were at their best. Their enthusiasm was on the next level to make the show successful.

These students designed their garments themselves according to the trends and themes. The color forecast was on peak and the research and study about the whole concept was in their minds all the time. They learned on to the team work, how to handle the chaos, how to work on tight deadlines with some complications and so on. They felt their excitements, their confidence, the enthusiasm, the victory of their dedication, patience and got all that on their plate at last with all the fun.

tarang

 

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Events, Uncategorized

Role of Adaptation in Fashion…

role1

The fashion industry has a wide range of trends which change every now and then and people always adapt to them. Moreover, in some countries, there are different scenarios in fashion and the adaptation levels vary. This activity of adaptation in our lives keeps us growing in a certain manner and we feel updated and a part of the society.It is a common affair but yet important to be discussed because of the increasing speed of trends.

Every creative person such as designers, journalists, writers, bloggers, photographers and the like are making efforts to meet the brief and get the adaptation parallel to the growth of globalization. The aspect of globalization in a certain manner opened the doorway to meet and greet the ideas of different cultures. The businesses are spreading widely and fashion is taking its place on a higher scale everyday.

Some brands like Levi’s, Coco Chanel, Mc Donald’s and more faced challenges when they moved to other countriesrole3and looked at their cultures, rules, convenience, comfortability and affordability.

 

 

role4

So there is not only design which needs adaptation but also the aspects of life and the country where the business is planned or about to be settled. Taking the example of Levi’s,  the weight of their denims in New York City and in India is way too different as people in India are not comfortable with the ones available in New York. So, their businesses in different countries have different production criteria and rules set by the government as well for the dyes, tags, labels, packaging and fabrics and the business has to be molded accordingly.

 

Therefore, Levi’s productions runs on different rules for separate countries with different preferencesrole5 and that is how  adaptation proves it’s existence in today’s world. It is as important as the profits of a business and proves that it is an important aspect for businesses to run effectively and on the other hand, for the consumers to greet the change.

 

 

 

 Shubhi Goel,

BBA-FE (2017-2020)

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Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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Partners in Crime

It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.

partners in crimeThis time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.

P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,

‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’

We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.

“WE ALL NEED TO CARE FOR THIS PLANET.

BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”

It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.

Join us. Rebel.
Be part of the slow fashion revolution.

partners in crime1

P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.

The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.

FASHION FOR THE FUTURE

Simran Dhingra

BBA-FE (2017-2020)

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peta
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SUSTAINABILITY THIS TIME

The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!

Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.

Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.

This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.

In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.

It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-

  • Think of organic fabrics
  • Ignore fabrics like fur, pure wool and more
  • Try to design the garments which do not include animal skins
  • Think and look twice for the fabrics and it’s blends
  • Last but not the least,

Love animals with the real smile not the greedy smile!!!

love-animal

 

Shubhi Goel

BBA-FE(2017-20)

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challenges
BBA, Career, Career In Fashion Designing, Courses, Events, Fashion Trends

3 Challenges Every Entrepreneur Must Overcome

No matter the industry, these universal roadblocks require business owners to balance immediate needs with longer-range strategies.

entrepreneurshipIn this entrepreneurial world people are running crazily for their start ups and because of this race, they have not considered the key points to survive. This race is a never ending one and always gets longer and difficult. We face challenges every second in our lives, some of which gets resolved and some we just let go off. But, is it the right thing to drop the challenge when you think you’ll face a lot of difficulties to complete it? Doing this is nothing but loosing entrepreneurial identity.

This means that we are somewhere getting unfocused and demoralized, in fact not facing the reality of being motivated.

Let’s focus on the three challenges that every entrepreneur must overcome-

1. Avoiding burnout.

The passion that often makes entrepreneurs successful is their downfall. Many of us devote time, money, passion and energy to our ventures. We run the risk of being consumed if we stay plugged in all the time. We need time to disconnect and get some peace to motivate ourselves and to regain the ability to think politely and not in the chaos. Many entrepreneurs employ the 80/20 rule while on vacation, i.e, 80 percent of time is dedicated to relaxation, and 20 percent is spent on work.

No matter which solution you choose, it’s essential to carve out time to relax, truly recharge your batteries and maintain a healthy mindset. If you don’t take care of your mental health, your business ultimately will suffer.

2. Tracking cash flow.

Cash flow is the lifeblood of any small business. In fact, poor cash-flow management is one of the main reasons businesses fail. Tracking cash inflows and outflows may not be the easiest or most glamorous part of running a small business, but it does separate a good entrepreneur from a great one.

Cash flow, profit, money, goodwill, business and more, these terms always get into our minds just to remind us that we have to be serious and earn money in a better way. Despite this fact, our mind ignores the real phase that it’s not about being serious it’s about being dedicated yet motivated to run the business successfully.

3. Raising capital.

At pivotal moments in your business’ lifespan, you’ll need to raise funds so you can innovate and grow. While many people consider only the traditional bank-loan route, the modern entrepreneurial landscape offers alternative funding streams. You could consider equity or rewards, crowd sourcing options, incubators, loans or grants, angel investors or investment companies.

Not every option will be right for your business, so it pays to do some research to find out which is the best fit.

It’s easy to run the business, raise a business but to raise funds it’s also something where the actual challenge lies in this world. Your goodwill will be your final aspect which will decide you future of the business.

We will face such challenges every now an then but again, we have breathe, think, understand and listen to ourselves to solve it as every hurdle in this era so that it will take you higher and higher after jumping over it and not falling down.

 

Ritika Raj

BBA-FE(2017-20)

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