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Fashion Trends 2018

How to choose your personal style

Everything is beautiful. By this, I know I really sound a bit weird, but it makes sense. Coming to fashion, it’s a fast growing sector in the world. Everyone has their own personal style. Wait, are you getting curious to know what your style is? Let me help you!

To build a personal style, you must be comfortable with your own skin and body. Yes, this is a must. You must not feel shy or uncomfortable when you’re in the fashion game. It’s time to experiment with everything you find new.

Secondly, know your skin complexion and body type. You must be fully aware of this, because it’s going to be a key factor.

Now, know your mindset. For example, if you’re a girly girl, you would mostly like ethnic, floral prints or something embroidered. If you’re a ‘not so girly girl‘, probably you’ll like boyfriend jeans, loose tees, and sneakers. If you’re a mix of both, VOILA!!! You can literally wear anything.

According to your skin complexion, pastel colours would be your saviour if you’re fair. Choose an ethnic or a casual piece, and you’re good to go. For medium, dusky and wheatish complexions, bright colors may look better on you. To be honest, every kind of jewellery looks good on you. Remember, not to go over the top as it makes you look weird. For dark complexions, you can mix up such things like, a kurti and skirt, white tee and blue jeans or something Indo Western. Go minimalistic for jewellery.

Coming to the body type! If you’re someone who’s too skinny, opt for fabric which makes you look a bit weighed. If you’re a bit fat or especially some of your body parts look fat, you should go with lighter fabrics and minimal jewellery. If you’re someone in between, choose one piece clothing, a statement jewellery item, and you’re good to go.

Over and above all this, remember to have confidence in yourself because no one can be you and you cannot be anyone. Always be comfortable in whatever you wear. Keep smiling to maintain an aura wherever you step in. Because these two, will always make you stand unique.

Rishitha Jahnavi
BBA-FE (2018-21)

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September 29, 2018 by icfadmin

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Top Boutiques in Delhi

It is the season to rejoice and enjoy life to the fullest while looking your best. We know how hard it is at times to find the perfect outfit. The outfit that you can visualise or are so close to visualising but for some reason it doesn’t seem to materialise. So, we have created the perfect list for you to go shopping in Delhi. No matter what the budget or the need be prepared to go shop your hearts out. So here is a list of a few destinations: -

Nappa Dori

A boutique which transports you to a different country without leaving narrow by lanes of Hauz Khaus village. Set up six years ago when the designer wanted a space to express his designs without always selling it off to other larger stores. An international clientele and a blossoming export business are credentials enough for you to pay a visit.

Jcraft

Bags in any form you can imagine has always been an essential accessory for most outfits. Even if not essential it has always had the capability to jazz up your outfit. So, with an accessory so important it only makes sense for you to find the perfect bag with the perfect outfit. So, head to this new boutique in Gurugram for one of the most affordable collections you shall ever find without skimping on variety or quality.

Six yards and more

Here is a shop which will be your one stop for all your Indian and ethnic needs. It has everything from stunning saris for different occasions to your daily needs of Kurtas and stoles. The best thing about this place is that the designer herself attends to your needs and directs you in the right direction. This gem in the Hauz Khas enclave will be your go to place very soon.

One Pretty Girl

This one stop shop in Shahpur Jat will satisfy all your desires for a vintage look. From an outfit to matching Juttis, to bags and even jewelry. They have an amazing collection which is vintage and chic at the same time. Not the store you should be going to for daily wear but an outfit with accessories is a must from here.

Play Clan

This is for the side of you which is either the dominant side while dressing or the side you guard closely, the edgy side. Their styles are atypical and eye popping to the n^thpower. A shop which is always ahead in its sense of style and trends it is a must visit for asymmetrical dresses, eccentric accessories and anything else you can think of. So, head on over to Meherchand Market on Lodhi road.

So, if you live in Delhi or are just passing through make sure you take a peek into one of these boutiques .

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September 17, 2018 by icfadmin

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Fabric in Trend 2018

Fabric is to fashion like currency is to the economy. It makes up the very basis on which it operates and is the building blocks on which the rest is built. Fabric fulfils the same function with the type of fabric usually determining what the final product will try and convey to the consumer. So knowing what the trends are in designs is fine, but for the overall rounded look, it is important to understand the fabric which it will be composed of. So here’s a list which will hopefully try to do justice to all your needs and help you craft the trendiest look for the upcoming season.

Look east

Don’t worry this isn’t a trade policy but this is something top designers in India are doing while going about their designs. The north-eastern part of India has a rich cultural heritage and there has been an attempt to bring it out recently. From Assam we have the classic Muga and Pat silk woven into intricate patterns. Nagaland gives you a chance to experiment with the traditional back strap weaving technique called loin loom. The list of opportunities however doesn’t end here for you could even try out the pure cotton handloom fabric worn by the Meitei of Manipur and so on. The list is never ending but it would break the monotony of your regular wear and give you the chance to stand out. Do so quickly, as this is a fast emerging trend and may not be so novel very soon.

Classic style staples

Some fabrics never go out of fashion, they are just reborn in different avatars and all we can do is to keep up. This season therefore amp up the flash and the pizazz with sequins, but none of the small stuff. We are talking sequins of the big variety. It’s just like they say- go big or go home! Another fashion favourite these days are chunky knits. Extremely comfy, they need minimal accessories as they tend to look cute without any effort. And lest we forget the staple, nobody should ever throw out of their closet; lace. Lace is the sort of fabric which speaks effortlessly for itself and you should let it do so as this extremely versatile material can be moulded into anything from dresses to leggings.

What is it if not sustainable?

There has been a rise of a new manner of fabrics which are catching on quick considering the state of the ecosystem right now. Today a customer demands multi-functional fashion which will provide aesthetic beauty as well as functional features in one product. Smart sustainable fibres are riding this new wave which not only satisfies the customer’s needs but also keeps the environment clean at the same time. Fibres made out of rose, coffee or pineapple are thus the cutting edge of fabric today.

So what fabrics do you think match with your needs and persona as you prepare for the season?

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September 17, 2018 by icfadmin

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Lakme Fashion Week

India’s premier fashion event, the Lakme Fashion Week took place right at the beginning of the year to give us all a glimpse into what to expect for the season going forward. Some of us have that intuitive sixth sense regarding what to do regarding fashion while some of us need to watch the creative mind of the designer at work to know what to do. Whatever the taste, watching the work of the best designers walk down the runway gives us a sense of exhilaration, not frequently matched. The sense of endless possibilities and the creative genius at work makes us believe in the beauty of the clothes we wear and what it could do for us. So, let’s have a brief look at the trends which got our hearts racing during this year’s fashion week.

Pastels and sheers

Once upon a time in a world far far away, pastels and sheers were meant to be for your summer silhouette. But in this world now it isn’t only meant for the summers. Get it into your winter wardrobes could very well turn into everyday staples for you during times you never thought of. We were seeing indications of this trend slowly flowing into the marriage season but now its final. Get your bridal wear redone because sheers and pastels are here to stay.

Layers

Layers are the easiest and best way to make something relatively mundane stylish and more fashionable. It is something the designers didn’t let go of on the ramp as the models strutted in their layered attires. So as a tip this year add dimensions to your outfits and go berserk with the variety of layers possible.

A discord of prints

Edgy prints are something we are used to seeing from the designers in any season but discordant prints are something which really catch they eye. This was something which we really can’t call a trend on the runway but it is something which caught the eyes of the viewers and hopefully yours too.

For the bride to be

There was a plethora of inspiration to take for a possible bride and her bridesmaids as designers chose to take inspiration from nature and included themes like “Songs of summer” and “A garden of flowers”. So, flowy nature inspired fashion is the order of the day if you are looking to get married soon with off shoulder blouses and capes being a choice too.

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September 17, 2018 by icfadmin

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Street Style Trends

So, it’s time for another season and it’s time to wonder what fashion is up to these days. It’s a deceptive little thing fashion, along with its partner in crime the trend it wreaks havoc through wardrobes everywhere. What colors has it decided to lean towards this time? Has it decided to be sensible this time or has it gone completely wild? Will you need to replace your entire wardrobe or are you set with a few tweaks to your existing collection. Don’t fret for we have put in the time to get you the highlights of the season as you get set to rock and roll.

Sheer

Good news for all you girls out there. Sheer skirts and sleeves are still in as top designers bring their sheer creations to run way. So, don’t forget to rock that sheer top on a night out with your friends or spice up a date with just amount of sheer. Just remember there is a thing as too much sheer.

White boots

This is something we have seen cropping up all over the place. A beautiful pair of ankle length white boots is something which is surprisingly versatile now that we see it. From giving that dress an edgy look to bringing back retro with a pair of well crafted trousers. This is fast becoming a must have for both men and women.

Warm those toes

Praise those cold nights when you feared frostbite but braved it nevertheless because you had those amazing new heels to show off. Fret not because turns out you can pair those amazing heels with socks to stop your toes from falling off. Not only your heels but they go well with your sandals too.

Colors

It is tempting to take the demure route with some muted colors and safe colors but if the European Fashion Shows are anything to go by then the colors will be anything but be muted. Don’t be afraid to wear outfits which pop out. At the same time there should be no hesitation in going monochrome. Take one color and go wild with it. Pro note- Try it out with your fancy white boots. Keep an eye out for emerald green and yellow.

It’s a ruff world

Ruffles are all the range this time. Paired with or without pleats these are two killer statements this season. So go all in if you dare.

Statement bags with writing

The reputation of a statement bag precedes itself but what about a statement bag which is actually capable of putting across who you are with a slick quote or statement on the side. A very nice fusion of words and fashion this is something we can definitely get behind and can also see catching on in a bigger way.

Checks

An ever-lasting fashion staple, it shows no signs of quitting anytime soon. So, bring back those checks from the bottom of the wardrobe and rock it never before.

This list is not intended to be exhaustive in its scope. Fashion is limited only by your imagination and what you can think of. So this season let go of all inhibitions and have fun.

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August 18, 2018 by icfadmin

Fashion, Fashion Trends, Fashion Trends 2018

Embracing Technology in Fashion Industry

In the enchanting world of glamour, a fashion trend is very short-lived and changes with a blink of an eye. So is the case with technology. Technology is advancing and evolving at a pace which is hard to comprehend. For instance, not long ago, a watch had merely one function and that was to show time. Now a watch can monitor your heart rate, the steps you have taken in the entire day and even the calories that burnt during your daily activities. But you might ask, what does technology has to do with fashion?
Well, technology is changing every industry globally, and the fashion industry is no exception to this transformation.

So how exactly is technology helping revolutionize fashion? Here’s a small compilation of most the tech trends that are changing the fashion industry:

1. The smartphone mania:
A millennial has seen the rise of smartphones. Smartphones have definitely changed the way entrepreneurs approach a business. With top brands and latest fashion available at fingertips, retailers and fashion giants have changed their business strategies to cover e-commerce. This has also helped local businesses to reach out to their potential audience effectively increasing their business many folds.

2. The rise of Artificial Intelligence:
You might be seeing ads on the internet about those jeans you searched recently. Or perhaps recommendations of what you might like on your favorite shopping website? And aren’t we impressed with that? The magician behind all this is an AI engine which has, over the time, learned what kind of products you like. This has helped e-commerce websites to give personalized shopping experience to users, helping them find the right things.

3. Smart Wearables:
We are not just talking about smartwatches that connect to your phones. The possibilities are infinite. Imagine, clothes that can charge your cellphones or materials that can change color according to your mood? The possibilities are endless and are becoming a reality as we speak.

4. Virtual and Augmented reality:
AR and VR technology are transforming customer experience at retail stores and even on e-commerce websites. You can try your favorite clothes without actually trying them, and know how they will look on you. You might be familiar with putting on glasses on your face to see which frame of spectacles suit you, you were experiencing Augmented Reality.

Fashion is changing, and the industry is definitely embracing technology and the new horizons it brings with it.

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August 16, 2018 by icfadmin

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