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Degree in Fashion Design

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Pursue A Career As Fashion Designer

Fashion design is one of the world’s most profit-making and high-paying careers. It offers countless job opportunities and is a creatively fulfilling career that also brings in money. The education required to become a successful fashion designer is extensive and requires years of training and education. It generally involves studying sculpture, drawing, 3D modeling, and other design programs at a college or university.   

Designing clothes is a passion and profession at the same time. If you want to pursue fashion designing as your profession, you can enroll yourself in the college of fashion design. Here, you will be trained by renowned fashion designers who will guide you once you start your own fashion business. Fashion designing is one of the great professions that are profitable in India.

In fact, fashion designing is one of the most profitable careers in the world today. You get to do what you enjoy and at the same time, you get paid for it.

The ICF has been providing professional courses related to fashion designing for a number of years now and has helped thousands of students to make their careers in this industry.

How to Become a Fashion Designer

To get a head start in a competitive industry, He/she needs to sharpen their skills through a degree program. In order to work in the fashion industry, students need to complete a degree in fashion design.   

A degree in fashion design includes lessons in graphic design, fashion history, textiles, figure drawing, and pattern making.   

Designers can pursue degrees in fashion merchandising, wholesale and retail sales promotion, consumer behavior, retail management, and product development as well.   

How to Take Admission in Fashion Design Courses   

To understand the creative side of the fashion industry, students need to learn about finance, sales, and marketing. This knowledge will be useful if they want to start their own fashion business. It would be best to decide which institute you want to study fashion design.  

Undergraduate fashion degrees provide an overview of the industry’s various aspects. There are also many more specialized fashion degrees available to those who have already identified their ideal fashion career.   

 If you are interested in fashion design training, you will learn each step in the fashion design process. Possible modules in your degree include pattern-making, garment construction, illustration, concept development, and graphic design 

A designer must possess a wealth of well-rounded skills, both hard and soft, technical and non-technical. Technical skills will require in terms of the ability to produce designs from sketches and work with technology.  

  •  Innovation and Creativity  
  • Teamwork and collaboration  
  • Excellent communication  
  • Project management  
  • Understanding of design process  
  • Understanding of commercial context  
  • Passion and longstanding interest in the field. 

Designers should have creative and artistic abilities, as they will be working with a business.

 You cannot simply rely on your ideas for designs to be a success. Understanding business and the roles each person plays in making a design come to life is essential.  

Try to Gain Experience And Master the Skills  

To improve their skills in designing and finishing products, students need practical experience outside the classroom. Achieved same by participating in an internship program with a clothing manufacturer, or personal stylist. 

As a Student, Fill Out Your Portfolio.  

Fashion students should treat every assignment as if it were going to be included in their portfolios.   

The combination of these tools will help them to build a strong portfolio that will impress future employers. Portfolios allow people to show off a wide range of additional skills, including sketching, sewing, and pattern-making abilities. 

Keep Up With the Trends  

The fashion industry is always changing. The latest trends are always being discovered in the pages of magazines and journals. If a designer wants to stay on top of the latest trends, they should keep themselves educated by reading industry publications. 

Over the course of the year, the fashion industry changes drastically. Designers must stay up-to-date with the latest trends and styles by reading industry journals and magazines. This will help them learn about new trends and styles, which can then be included into their designs.

Learn the Business of Fashion  

Many students want to start their own fashion business, but don’t know the first thing about finance, sales, and marketing. This is a problem, because these skills are what will help your business grow and succeed. If you want to succeed as a business owner, you need to learn the basics of finance, sales, and marketing. This will help you make better decisions, generate more revenue, and build a better business.

What Fashion Designers Do  

In a fashion design job, you must create collections by drawing, designing and developing new sample designs for approval. You also need to attend meetings and collaborate with other fashion design professionals on projects.   

Sometimes in a fashion design job, you may have to work with vendors and manufacturing to solve problems regarding dress code. During your role as a designer, you must conduct market research to determine the needs and wants of your target demographic.   

Dress designers are purposefully responsible for designing the clothes people wear every day, whether at work, school, home, or social events. These professionals use creativity, research and sewing skills to develop unique, innovative ideas for attire and accessories. If you enjoy expressing yourself through fashion, a job as a dress designer.  

International College of Fashion can add to your desire. Designer designers need to create dresses that will impress potential clients and customers. ICF can help you learn what it takes to be a successful designer. ICF can help you to be a fashion designer. 

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Fashion Design Degree

Fashion Design Degree – Career, Courses, Subjects, Eligibility, Exams

Fashion Designing is an art, a dream, and a vision to revolutionize apparel designs aesthetically. It is the soul of the entire fashion industry. Just imagine how the world may look without the hues of colors and beauty! Similarly, how uninteresting it is to see everyone in the same attire. With the dawn of civilization, fashion sense started attracting people and took shape in different ways and forms in different eras. However, the concept of obtaining fashion design degree or education emerged with the modernization of society. Fashion has now become a full-fledged industry.

The history of fashion design dates back to 1826. Charles Frederick Worth is considered the first fashion designer of the world who started a fashion house in Paris. No wonder why Parish is the international fashion capital. It was during the middle of the 20th century that fashion houses from the streets of Paris started mass production of fashion garments. Since then, the wave of fashion never stopped.

It encroached massively from rare few to everyone and became accessible to a larger public. The revolutionizing fashion trends received so much love and acceptance that it became a lifestyle among people from different geographical conditions. It largely added to the world’s GDP by also creating employment opportunities for keen fashion enthusiasts. Since the fashion design industry broadened its horizons, specializations in varied categories of clothing came into existence. Fashion trend like men’s wear, women’s wear, lingerie, bridal wear, kid’s wear, handbags, footwear, and accessories, etc. emerged to remain forever.

Fashion Design in Modern Times

Modern fashion design can be categorized into ready-to-wear and haute couture. The intricate developments in the fashion design industry gave a boost to other career paths like fashion journalism, fashion photography, fashion advisory, hair, and make-up artisans, etc.  Due to having core skills and understanding today, fashion designers have more career choices than the earlier times when most of the fashion designers were independent freelancers. Today, fashion design degree or diploma holders can get a competitive-edge over their counterparts, especially during promotions. Added to their enhanced skills and understanding of fashion business, individuals equipped with special training are preferred among others.

Today, the work has become more streamlined with the synchronization of the fashion industry. Need for various fashion assistants to stylists to managers to entrepreneurs and so on has emerged. Hence, the competition has increased among the fashion corporates, professionals and scholars. It allowed global fashion schools to enhance the training structure with an innovative curriculum in fashion design. The upcoming fashionistas must have a good hold of fashion trends for emerging as fashion leaders.

Career in Fashion Design

Fashion design professionals should have an in-depth understanding of different weaves, fabric, texture, prints, colour, style and fashion trends with a sense of analyzing the upcoming trends profitably. After all, the success of a brand depends upon the selection and approval from the fashion designers through various levels. By obtaining a career in fashion design, one doesn’t only get to work as a fashion designer alone. There are certain sets of duties, leverages and perks that come along. A fashion design degree offers enormous career opportunities with fashion houses, big apparel or accessory brands, and industries, etc. Let’s ponder upon what job titles one may acquire after pursuing a course in fashion design.

  • Fashion Designer: Anyone with a qualification in fashion design can opt for either starting his label or may join a fashion enterprise and render designing services. A fashion designer works on styling different apparels that come under various clothing categories.  
  • Technical Designer: A technical designer is responsible for creating a technical package. They decide every detail about a garment/accessory under construction. It may range from fabric selection to stitching instruction to points of measurements to placement or even packaging instructions.
  • Fashion Marketer: As the title suggests, one can utilize his fashion design knowledge and understanding in marketing big fashion brands, retails or chain outlets. Anyone having a flair for marketing in the field of clothing, accessories or styling can become a fashion marketer with just right skills and persona.
  • Quality Controller: A quality controller sets quality standards for the items to reach customer shelves. This involves issuing guidelines for each department from production to packaging to distribution and delivery. At every stage production gets quality-checked under the supervision of Quality controller.
  • Fashion Stylist: Majorly fashion stylists are hired by celebrities who require them for enhancing their wardrobe and present them with a trendier selection in their closet. Fashion stylists are usually independent freelancers who work for one or more celebrities. Now a day, fashion consultants are evolving rapidly due to technology access and crunched distances. All thanks to social media.
  • Fashion Concept Manager: A fashion concept manager has a heavy burden on his shoulders, yet this is an interesting profile for fashion design professionals. Concept manager is responsible for bringing revolutionized thinking and approach for new design under a brand name that is saleable as well as earns a good reputation for the label.
  • Fashion Coordinator: As the title suggests, a fashion coordinator is responsible for integrating fashion range across all divisions of a retail outlet, fashion house, boutique or a fashion magazine. They play a vital role in helping their organization decide on the trending range in clothing and accessories.  

Above listed titles are just a glimpse of title(s) that a student with a degree/diploma in fashion design may acquire after completing fashion studies. However, there are a lot of opportunities that the fashion industry has to offer to qualified individuals who have a zest for making it big in the industry. One may need to undergo thorough training and education to support their candidature for the awe-inspiring fashion world.

Fashion Design Degree and Courses at ICF

Do you have a flair for designing clothes or do you have a keen eye for the detailing of fashion accessories? If yes, then nobody can stop you from excelling in a career associated with fashion design. Often, fashion design is perceived as just designing clothes, however, it goes beyond the intricate designing. You can have a plethora of opportunities (also mentioned above) in front of you after obtaining the desired qualification in Fashion studies. Today, the time has changed and the fashion schools have revolutionized from just being traditional to completely modernized, having the modernized equipment, training methods and the curriculum.

Fashion students can choose from the wide variety of courses available at the respective institutions. The most sought-after fashion courses for students as well professionals are those that can fetch them employment or career growth respectively. The fashion industry is vast; hence the courses vary across different institutions. Fashion courses at the ICF are divided into two categories, viz., Undergraduate and Postgraduate Programs.

Undergraduate Programs Include:

  • BBA in Fashion Entrepreneurship
  • Diploma in Fashion Design          

Postgraduate Programs Include:

  • Masters in Fashion Entrepreneurship
  • PG Diploma in Fashion Design

BBA in Fashion Entrepreneurship

The course duration for BBA in Entrepreneurship is 3-years. It is a degree program from UGC recognised Government University that combines Fashion Design with Entrepreneurship.

BBA in Fashion Entrepreneurship involves an extensive curriculum which has been developed by IIT Delhi, NID Ahmedabad & NIESBUD.

This is a job-oriented course which has been created to establish practical fashion skills and understanding about the brand and design.

Diploma in Fashion Design

Diploma in Fashion Design is a 1-year Diploma Program which is a UGC recognised program suitable for undergraduate students. Anyone having a keen interest in becoming a fashion professional after completing school has a golden chance to brighten their career in Fashion Design in an affordable manner.

Masters in Fashion Entrepreneurship

Masters in Fashion Entrepreneurship is a 2-years degree program in Fashion Entrepreneurship which is a UGC recognised degree program. Serious graduates who want to make a career in Fashion Entrepreneurship can opt for this program. Masters in Fashion Entrepreneurship nourishes your skills in understanding the fashion business environment, evaluating business opportunities, creating new ventures and fostering innovations in the fashion world.

PG Diploma in Fashion Entrepreneurship

PG Diploma in Fashion Entrepreneurship is a 1-year post-graduate diploma program which offers a UGC recognised qualification for the aspiring fashion students and professionals. It gives you access to cutting edge qualification which can be acquired in the least minimum time. This course is perfect for graduate students and working professionals as well as those on a break.

Fashion Design Subjects

General courses in Fashion Design includes the following subjects:

  • Fashion and Art
  • Pattern Drafting
  • Creative Design
  • Fashion Illustration
  • Fitting

Fashion students get their hands-on exposure to the fashion industry through the following subjects included in their syllabus at various diploma, graduate or post-graduate level. The below list may vary as per different study levels and may include more subjects.

  • History of Fashion Designing
  • Fabrics and Raw Materials
  • Clothing Design
  • Pattern Making
  • Surface Ornamentation
  • Fashion Trend
  • Fashion Photography
  • Fashion Market
  • Communication Design
  • Accessory Design
  • Fabrics, Prints and Raw Materials, etc.
  • Partnership
  • Business Management
  • Consumer Behaviour
  • Textile Management
  • Garment Industry (Merchandising quality, industrial garment production, marker planning, etc.)

Everything today has revolutionized to technology. The fashion schools have also geared up with a couple of technological advancements in graphic design, adding following in the curriculum for their upcoming fashionistas. 

  • Construction Basics 
  • Textiles and Pattern Making 
  • Computer Assisted Drawing (CAD) 
  • Portfolio Development 

Eligibility:

  • For securing admission to BBA in Fashion Entrepreneurship, a student should have passed class 12th from a recognized board with 45 per cent marks. Students awaiting their board results may also apply.
  • For securing admission to Masters in Fashion Entrepreneurship, a student should have obtained a graduate or an equivalent degree from a recognized university with a minimum pass percentage as 45%. Candidates awaiting their final year results may also apply.

Fashion Design Exams

The most important exams associated with fashion and design courses are AIEED, CEED, NID and NIFT. Students seeking admission in reputed college should undergo the common entrance examination and obtain a minimum score for consideration.

Also, many fashion schools/colleges conduct separate exams like IIT CEED, NID GDPD / PGDPD, and so on.

It is critical for a candidate to pass the minimum required criteria accepted by various colleges.

Chances of Success

It is important to learn that your success depends upon your choices. As you opt for a study in fashion design, you have to be very sure about your strengths and likings in this particular field. Also, at the same time, you will need to know about the pain points that may arise in the future. You have to set your mind before jumping on any conclusion. Any decision about your career in fashion or otherwise should be deeply thought before working out. One wrong decision can change your entire life. You may not likely to take that chance!

Hence, hold on and re-evaluate your decisions. Talking about success in the fashion industry, it is immense. It is so much that one may not get bored of this industry ever. First of all, it is an ever-evolving industry. It is very surprising how quickly the trends, tastes and consumer response and behaviour changes. It keeps the fashion professionals on their toes. A person with a love for dynamism is a perfect fit for the fashion industry. Since the change multiplies the chance of success and you can achieve it if you are quick to respond to changes.

You can inculcate great professional ethics by nurturing yourself under a highly esteemed fashion college. Do not just opt for a course to study but a complete culture that can bring out the right professional in you. Make a list of the colleges that you are planning to apply to, re-evaluate each one of them based on learning, education, class, popularity, placement records, alumni track and above all industry training. Yes, industry training is a LIVE experience that students get during their course time. It makes you develop a hands-on understanding of the real-world scenario. It prepares you for cracking interviews confidently. Do not just go by college popularity, evaluating certain parameters will give you a clear insight into the authority of an institute.

Scope of Fashion Design

Today, the world is growing at a faster pace due to digitization. E-commerce and social media have allowed brands to evolve like never before. For instance, e-commerce shopping sites like Amazon, Flipkart, Myntra, etc. have given fashion professionals a plethora of opportunities.

Also, the consumer buying behaviour has impacted a lot through the use of social media and social app. The need for fashion professionals has witnessed an outstanding increase which will continue exponentially as the fashion industry broadens its horizons. This is a clear indicator that the demand fashion professionals will keep evolving with this industry.

Investing in fashion studies is surely about investing in your future for greater success.

Inspirational Personalities in Fashion Design

They are leading the Indian fashion industry with their exemplary work and performance at each sphere. With their hard work and dedication, they haven’t received love from their own country but from other nations too. They have international reach and are known as the best fashion designers in the fashion industry. Let’s uncover who:

Ritu Beri, Rohit Bal, Rina Dhaka, Abu Jani and Sandeep Khosla, Manish Arora, TarunTahiliani and Ritu Kumar.

They are the ones fashion students look up to for motivation and courage. To become as successful as them, one needs a keen eye on detail and right approach towards learning. Equipping yourself with a full-fledged qualification sets the base for achieving a lot more throughout your professional journey. Students are advised to learn from their hard work and get inspired by their work.

WHY ICF for Obtaining a Fashion Design Degree/Diploma?

International College of Fashion is more than just being a fashion institute. We are home to state-of-the-art facilities. Our students get exposure to deal with elite industry figures who hail from different backgrounds and reserves honorary positions in their respective working areas.

We have developed a new Fashion Entrepreneurship program under the guidance of exemplary industry figures in association with IIT-Delhi, NID- Ahmadabad and NIESBUD.

Our students not only obtain a fashion design degree or diploma but a handful of learning experiences which they get by involving in various industry training and internships conducted by the ICF. Our track record of successfully placed students is of an umpteen repute and we are counted among the best fashion colleges in India. A student who joins our college for either of the diploma or degree program(s) achieves exceptional learning, LIVE training, industry exposure and intricate professional mannerism with our off-class sessions.

We aim to develop future entrepreneurs in the fashion industry as this industry is rampantly evolving and the future will need more entrepreneurs to lead the world of fashion design. Our curriculum in Fashion Entrepreneurship is distinguished from other fashion courses due to the high volume of business management and partnership lessons. It will strengthen a student’s knowledge and understanding of the way fashion business operates in India and cross-borders. The future fashion entrepreneurs whom we develop today will bring delight to our nation by amalgamating the tradition, culture and fashion together to create new fashion horizons.

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Startups Get Major Boost In Budget 2019

The government will set-up another TV program on DD, solely for new businesses in the Nation.  Many changes crosswise over work laws, instruction, and rental lodging to directly affect new businesses in the nation.

In a noteworthy lift to a large number of new entrepreneurial ventures in India, the administration declared a large group of motivations to “liberalize the enterprising soul” as expressed by India’s first woman finance minister, Nirmala Sitharaman.

These incorporate a TV program solely for new businesses, facilitating remote direct speculation rules in startup portions like staple, online business and sustainability conveyance, proposing a large group of upgrades to the advanced installment frameworks biological system that helps new companies guaranteeing new companies don ‘t feel the warmth of heavenly attendant expense from IT experts.

Like the first, the administration will initiate a new TV program on national telecaster Doordarshan, solely for new companies in the nation, which will fill in a stage to match financial speculators with growing new businesses. The TV program will be planned and executed, and be run by start-ups, Sitharaman said.

Aside from this, the administration will help set up around 80 “work business incubators” and 20 technology-based business incubators in FY19-20, which as indicated by Sitharaman will make 75,000 talented business visionaries in horticultural industry divisions.

The finance minister has additionally proposed 100% FDI in insurance-mediators, a category that most new businesses fall in. Aside from this, the legislature has additionally allowed 100% FDI in single-brand retail and proposed expelling the 30% nearby sourcing standards. Experts state that new businesses like Pepperfry, Urban Ladder, Home Lane, Livspsace and other people who operate through the physical stores will likewise be profited by the new recommendations.

Also, Sitharaman declared a few measures to streamline work laws, instruction, and rental lodging clause which will directly affect new companies in the nation. The finance minister also said that work laws will be modernized into a lot of “four work codes” so as to “institutionalize enrollment and recording of profits and loss disputes”.

The ‘Stand up India’ scheme, launched in 2016, to back entrepreneurship in women and the lowered segment of the society, will be more long-drawn-out during the whole extent of 2020-2025, according to the finance minister.

“To further empower the women entrepreneurs, women SHG Interest Subvention Program to be expanded across India,” Sitharaman said while declaring the budget.

New businesses won’t be exposed to any sort of examination in regard to sharing esteem premium. A system is additionally being set up for e-confirmation, Sitharaman said. Indeed, even the valuation of Category II AIF reserves (Real domain reserves, private value reserves (PE assets), and assets for distressed resources are enlisted as Category II exchange venture assets, or AIFs) out of IT investigation, the account minster proposed in her Budget Speech.

Prof. Gulbash Duggal

Associate Dean, ICF

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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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India is a country with various cultures and tradition

It was around 1980s; the late 80s and the 90s saw a spurt growth of fashion in India.

It was only in 1999 that India showcased its first-ever fashion show. Of course, there existed many designers before the 90s but the fashion industry was never that widespread until the late 80s and 90s.

The main trademark of fashion in India is because of the Bollywood industry. Since its inception, people get really inspired and keep trying to copy the designer’s styles.

In the year 1986, the Ministry of Textiles, Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology in India.

The word fashion brings the glamour. There are 100s of designers now. Some are really popular and some are still expanding. India today is one of the mostly dense countries which are mainly giving a hand to the fashion industry in order to magnify.

The western culture has most influenced our fashion industry. However, Indian cultural fashion has not loosened its popularity too.

Our fashion industry has started to grow and is expected to propagate exponentially in the next two years.

The growing population itself is predicted to hand the fashion industry to develop manifold. The love for brand names has already gone crazy and that will increase the consumerism.

In a nutshell, it can be said that the Indian fashion industry is budding at a high pace. This industry is offering a wide range of opportunities to the creative people, artists, hard-working and innovative people.

There are plenty of job opportunities in this sector; so what I personally feel about this is that the Fashion Industry is totally going to be a professional’s career choice with a lot of fascination. Rest, the time will showcase what the industry beholds for us.

Saloni Sharma

BBA-FE (2019-21)

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What Can You do With a Degree in Fashion Design?

In India education is often seen from the prism of the career opportunities it offers. A degree in fashion design is no different and aspirants for these courses want to know about employment prospects after completion of their course. Fashion is one of the biggest industries in the country and hence offers you numerous career options once you complete your course. Here we look at some of the careers opportunities you can explore with a degree in fashion design.

  • Fashion Designer – This is the first choice career option for many and for the uninformed the only career choice a fashion designer has. You can take to designing apparels and accessories once you complete your course. You can work with fashion labels or sell your creative work to various labels. Depending on your interest you can choose a niche.
  • Fashion merchandising – It is a big career opportunity especially in a country like India which has a large young population. Here your main role would be assessing the fashion trends in India and sourcing the in-trend products from various designers and offshore companies for your clients or the consumers at large. With the boom in ecommerce fashion merchandising has become a rewarding career option.
  • Jewellery design – For Indian women their attire is incomplete without the right set of jewellery to go along with it. Indian women love flaunting their gold and precious stone. And they just don’t do it with Indian wear but also with western outfits. With the country being the largest consumer of gold and precious stones in the world you can make your mark in jewellery designing by keeping up with the latest trends in the market.
  • Fashion marketing – As like all other products in the market fashion too has to be sold creatively. With digital channels offering unlimited marketing opportunities fashion marketing has also grown as a career. This career option is more oriented towards marketing and less to do with the nitty-gritties of designing and merchandizing. There are special management course that focus on the fashion industry and by taking up such a course you’d open up new possibilities for your career.
  • Fashion reporting – Fashion is an important beat for any media organization. And when it comes to fashion reporting the regular battle hardened journalists who cover politics and business aren’t chosen for this creative role. The responsibility often falls up people with a degree in fashion who understand the industry and are able to keep a close watch on it.

As you can see there are several career options that you can explore with a degree in fashion design. Sky is the only limit when you have a creative bent of mind.

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