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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

international_college_of_fashion_logo

The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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India is a country with various cultures and tradition

It was around 1980s; the late 80s and the 90s saw a spurt growth of fashion in India.

It was only in 1999 that India showcased its first-ever fashion show. Of course, there existed many designers before the 90s but the fashion industry was never that widespread until the late 80s and 90s.

The main trademark of fashion in India is because of the Bollywood industry. Since its inception, people get really inspired and keep trying to copy the designer’s styles.

In the year 1986, the Ministry of Textiles, Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology in India.

The word fashion brings the glamour. There are 100s of designers now. Some are really popular and some are still expanding. India today is one of the mostly dense countries which are mainly giving a hand to the fashion industry in order to magnify.

The western culture has most influenced our fashion industry. However, Indian cultural fashion has not loosened its popularity too.

Our fashion industry has started to grow and is expected to propagate exponentially in the next two years.

The growing population itself is predicted to hand the fashion industry to develop manifold. The love for brand names has already gone crazy and that will increase the consumerism.

In a nutshell, it can be said that the Indian fashion industry is budding at a high pace. This industry is offering a wide range of opportunities to the creative people, artists, hard-working and innovative people.

There are plenty of job opportunities in this sector; so what I personally feel about this is that the Fashion Industry is totally going to be a professional’s career choice with a lot of fascination. Rest, the time will showcase what the industry beholds for us.

Saloni Sharma

BBA-FE (2019-21)

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Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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Why Fashion Designing Is A Good Career?

It is a good time to be a student and yet not limit yourself to studying traditional humanities, science or commerce subjects. Among the numerous career-oriented courses that have become popular in the recent past, fashion designing is one of them. It is a course that not only hones your creative abilities but also paves the way for you to make a mark for yourself in the fashion industry. Let’s take a look at some of the reasons why fashion designing in a good career choice for you.

Hones Your Creativity
The main reason why you should think about a career in fashion designing is because you have the creative edge that others may lack. If you understand fashion in a more wholesome manner, a course in fashion designing will allow you to hone that creativity. You can better your skills so that all the rough edges of your abilities are sharpened.

Be Part of a Dynamic Industry
Fashion designing is a dynamic industry with constant challenges. A fashion designing course gives you an insider’s view of things preparing you for your years in the competitive industry. By enrolling in a properly designed course you will be prepared to a large extent about how the fashion industry works.

Have the Choice to Specialize
Fashion designing is a broad course that covers many subjects such as traditional wear, women’s wear, kid’s wear, men’s wear etc. Once you enroll in a fashion designing course you will understand in detail the difference between all of them. You can then specialize in what your heart wants, knowing fully the requirements of the niche and how you can make your mark.

Internship Opportunities
A fashion designing course allows you to complete an internship with some of the best names in the industry. You get the chance not only to rub shoulders with leading fashion designers but also learn a lot from their experience. Moreover working in the industry and experiencing the pressures that come from being a fashion designer gives you an understanding of how demanding the industry can be.

Opportunities to Work Independently
Once you complete a course in fashion designing you need not necessarily seek employment. There are ample opportunities for fashion designers to go solo and make their distinctive mark. You can showcase your designs in fashion shows as an independent designer, launch your label, open a storefront and do more. The options are limitless.

If you are contemplating on doing a fashion designing course and know that you have the creative ability then let nothing stop you from fulfilling your dreams. Enroll in a fashion designing course that lets you learn, lets you design and allows you to create fashion that is meant for the future.

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The Best College to Start Your Career in Fashion Designing

There is something about the fashion industry that separates it from all others and it is your ability to express your creativity in true sense. There is no other career path that would allow you to lead a creative live day in and day out. But where creativity meets strong business acumen you can expect to see great competition. Naturally you will have to build strong foundations for your career and need to choose the best college in the country. If you are looking for one in Delhi, International College of Fashion (ICF) would be a good choice. It is the first choice among several students and has over the years we have helped our students succeed.

Why Join Us?

  • Because we are part of the evolution – The fashion industry is in a constant churn. It is not only the styles and designs that change but also how a product is sold in the market. As one of the premier institute of fashion designing and entrepreneurship we are part of this evolution. Our courses are prepared by leading names in the fashion industry and it undergoes regular change to keep you updated on the latest trends in the industry.
  • Because we give you the exposure you need – You won’t become a successful designer or an entrepreneur merely completing your course work and reading case studies. This is one career option where you need to gain hands-on training. You need to undertake real assignments to polish your skills and rise above competition. By inviting leading designers to interact with you and offering you the desired internship opportunities we at International College of Fashion provide you the exposure you are looking for.
  • Because we prepare you for the challenges – If you thought fashion industry was all about glitz and glamour, you are wrong. It is one of the toughest career options that you have selected but at the same time it is also very rewarding. This is where we prepare you for all the challenges that you are likely to come across in your career. From helping you find the best placements to letting you see the challenges from up close we do everything it takes to make you succeed in this industry.

Your dream to make a mark in the fashion industry is all set to begin. Come onboard and it will be one of the best decisions you will ever take in your life.

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IT’S JOURNAL THING!!!

journal1

People belonging to ‘art world’ like doodlers, designers, artists, etc. have their own dimensions yet have so many similarities. These people have the abilities to mold themselves in any situation and they can express it in a tangible form. Creating a journal for everything makes them a ‘tourist’ as they create reminiscences and then note them as memories. These memories always have some thought and a spirit to get remembered. For a designer, journals are their printed sheets and their eyes are their cameras with their minds as the printers.

 

journal2A to-do list is always there to get filled. To make reports, create forecasts, designs, a collection, a doodle art, a landscape or portrait art, a journal is always present there to join all the points with each other and then come up with something new and original. This originality defines an individual’s thoughts and his work. A self-made, self-believed thing has got a more powerful spirit than the captured and printed one. The cycle always runs alike, somewhere somehow it is not highlighted much to create a journal in the fashion industry but you need to collect all of it what you have got because that’s how successful ones have worked.

journal3It could be anything as it’s said it is a Journal thing! To match all the points, link them and create something different from everything is the daily task for every creative person out here. People are journalizing everywhere every second to create a trend report for others.

 

journal4That is why it is all observed and processed every time to run the fashion world because it can trickle up or trickle down the story anytime.

For a designer, it’s a die-hard thing not maintaining a journal and to gather all research creatively in just one scarp book. Every scrap out there has some emotion, research, thought, idea and knowledge with a beautiful story behind it and only a journal can spell it out loud.

Whether it’s a doodler, graphic artists or someone else journal teaches the following to them:
-fonts
-arrangements
-to express
-to compile
-to place
-to clear everything out
-to create
-and always to get to the result!

Shubhi Goel

BBA-FE(2017-20)

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Partners in Crime

It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.

partners in crimeThis time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.

P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,

‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’

We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.

“WE ALL NEED TO CARE FOR THIS PLANET.

BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”

It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.

Join us. Rebel.
Be part of the slow fashion revolution.

partners in crime1

P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.

The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.

FASHION FOR THE FUTURE

Simran Dhingra

BBA-FE (2017-2020)

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SUSTAINABILITY THIS TIME

The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!

Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.

Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.

This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.

In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.

It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-

  • Think of organic fabrics
  • Ignore fabrics like fur, pure wool and more
  • Try to design the garments which do not include animal skins
  • Think and look twice for the fabrics and it’s blends
  • Last but not the least,

Love animals with the real smile not the greedy smile!!!

love-animal

 

Shubhi Goel

BBA-FE(2017-20)

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