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Fashion Illustration – Perks in Fashion Designing

Fashion Illustration – Perks in Fashion Designing

Fashion illustration is the art of creating visual representations of fashion designs using various mediums and techniques, such as pencil and paper, watercolors, markers, or digital tools like Adobe Photoshop and Illustrator. Fashion illustrations are used to communicate design ideas to clients, manufacturers, and other stakeholders in the fashion industry. 

Fashion illustration is a vital skill for aspiring fashion designers because it allows them to visualize and communicate their design concepts effectively. A good fashion illustration showcases the designer’s creativity and technical skills and helps to sell a design concept to potential clients and investors. 

Fashion designing is a highly creative and dynamic industry that offers many perks to designers, including self-expression, constant challenge, and a fast-paced work environment. 

The Art of Fashion Illustration  

Fashion illustration is the art of drawing and rendering clothing designs by hand or using digital tools. It is an essential part of the design process, helping designers to visualize their ideas and communicate them effectively to clients, manufacturers, and other stakeholders. There are different types of fashion illustrations, including sketches, croquis, and technical drawings, each serving a unique purpose in the design process. 

Perks of Fashion Illustration in Fashion Designing Fashion illustration has several advantages for fashion designers, including: 

  • Visualizing designs before execution: Fashion illustrations allow designers to see how a design will look before creating the actual garment, enabling them to make any necessary adjustments before production. 
  • Communicating design ideas effectively: Fashion illustrations help designers to communicate their ideas to clients and manufacturers, providing a clear visual representation of the design. 
  • Saving time and resources: By visualizing designs before execution, designers can save time and resources by avoiding costly mistakes and ensuring that the final product meets their vision. 
  • Stand out in the industry: By mastering the art of fashion illustration, designers can differentiate themselves in a highly competitive industry and create unique designs that stand out from the rest. 

How to Become a Fashion Designer  

If you’re interested in pursuing a career in fashion designing, here are the steps you need to take: 

Educational qualifications required: 

Most fashion design positions require a bachelor’s degree in fashion design or a related field. It is essential to choose a reputable college or university that offers a comprehensive curriculum covering design principles, textile science, production techniques, and business skills. Some top fashion schools include Parsons School of Design, Fashion Institute of Technology, and Central Saint Martins. 

Essential skills for a fashion designer 

In addition to formal education, fashion designers must have several essential skills, including: 

  • Creativity and artistic talent: Fashion designing is a highly creative field that requires designers to have a unique vision and the ability to bring their ideas to life. 
  • Technical skills: Fashion designers must have a thorough understanding of textiles, garment construction, and production techniques. 
  • Attention to detail: Fashion design requires a keen eye for detail, as even the smallest mistake can affect the overall quality of the design. 
  • Communication and collaboration: Fashion designers must work closely with clients, manufacturers, and other team members, requiring excellent communication and collaboration skills. 
  • Business acumen: Fashion designers must have a solid understanding of the market, pricing strategies, and production costs to create commercially viable designs. 

Choosing a specialization in fashion designing  

Fashion designing offers several specializations, including women’s wear, men’s wear, children’s wear, and accessories. It is essential to choose a specialization that aligns with your interests and talents and offers the most job opportunities. 

D. Gaining experience through internships and apprenticeships Gaining hands-on experience is crucial for aspiring fashion designers. Look for internships or apprenticeships with established fashion designers or companies to learn about the design process, production techniques, and business operations. 

Building a strong portfolio 

  1. Build your portfolio 

A strong portfolio is crucial for any fashion designer, and it is especially important for those specializing in fashion illustration. Your portfolio should demonstrate your skills, creativity, and personal style, showcasing a range of your best work. This includes sketches, technical drawings, and fully rendered pieces, in a variety of styles and techniques that demonstrate your versatility as an artist. 

When creating your portfolio, it’s important to tailor it to the specific job or opportunity you’re applying for. Highlight the skills and experience that are most relevant to the position and make sure to present your work in a professional and visually appealing manner. A well-crafted portfolio can make a lasting impression on potential employers or clients and help you stand out in a competitive industry. 

  1. Network and gain experience 

Networking is essential in the fashion industry as it allows you to meet other professionals, learn about job opportunities, and gain valuable experience. Attend fashion shows, conferences, and workshops, and join professional organizations like the Fashion Illustration Society. This will help you build connections and stay up to date with the latest trends and developments in the industry.  

Gaining experience is also crucial in becoming a successful fashion illustrator. Look for internships, apprenticeships, or entry-level positions that will allow you to learn from experienced professionals and build your skills. You can also consider freelancing or starting your own fashion illustration business to gain experience and exposure. 

  1. Continuously improve your skills 

Fashion illustration is a skill that requires continuous learning and improvement. Stay up to date with the latest fashion trends, techniques, and technologies by attending workshops, taking online courses, and reading fashion magazines and blogs.  

Conclusion 

Becoming a successful fashion illustrator requires hard work, dedication, and a passion for fashion. By following these steps, you can develop the skills, knowledge, and experience necessary to pursue a career in fashion illustration.  

Remember to stay true to your personal style and continuously improve your skills, and you’ll be on your way to becoming a successful fashion illustrator. 

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The Art and Science of Fashion Merchandising

Fashion merchandising is the art and science of selling clothes and accessories by combining creativity and analytical skills. Fashion merchandisers use their knowledge of fashion, marketing, and business to develop and promote products that meet the needs of consumers. We will explore the art and science of fashion merchandising, including its importance, roles and responsibilities, key skills, and career opportunities. 

What is Fashion Merchandising? 

Fashion merchandising is a diverse field that involves a range of roles and responsibilities. At its core, fashion merchandising is about understanding consumer behavior and creating products that meet their needs. Fashion merchandisers work in a variety of settings, including retail stores, fashion houses, and manufacturing companies. 

Fashion merchandisers are responsible for identifying trends, developing products, and promoting them to consumers. They use their knowledge of fashion and consumer behavior to create products that are fashionable, functional, and marketable. Fashion merchandisers also work closely with designers and manufacturers to ensure that products are produced efficiently and cost-effectively. 

The Art of Fashion Merchandising 

The art of fashion merchandising involves creating visually appealing products that attract and engage consumers. Visual merchandising plays a crucial role in this process. Fashion merchandisers use a range of techniques to create eye-catching displays that showcase their products. This includes designing window displays, creating store layouts, and using branding and advertising to promote products. 

  1. In addition to visual merchandising, the creative aspects of fashion merchandising include trend forecasting, product development, and styling and accessorizing.  
  1. Trend forecasting involves predicting future trends in fashion and consumer behavior. Fashion merchandisers use this knowledge to develop products that are trendy and fashionable.  
  1. Product development involves designing and producing products that meet the needs of consumers. 
  1.  Styling and accessorizing involve creating complete looks that showcase the products in a visually appealing way. 

The Science of Fashion Merchandising 

The science of fashion merchandising involves understanding the technical aspects of the fashion industry. This includes market research, supply chain management, inventory control, and pricing strategies. Market research involves understanding consumer behavior, industry trends, and sales analysis. Fashion merchandisers use this knowledge to develop products that meet the needs of consumers and are profitable for the business. 

  • Supply chain management involves overseeing the production and distribution of products. Fashion merchandisers work closely with manufacturers, designers, and retailers to ensure that products are produced efficiently and cost-effectively. 
  •  Inventory control involves managing the flow of products from production to the retail store. This includes ensuring that products are stocked appropriately, and there is sufficient inventory to meet consumer demand.  
  • Pricing strategies involve determining the price of products based on consumer demand, production costs, and profit margins. 

The Role of Technology in Fashion Merchandising 

Technology has had a significant impact on the fashion industry, and fashion merchandising is no exception. Advancements in technology have enabled fashion merchandisers to create and promote products more efficiently and effectively.  

For example, technology has made it easier to conduct market research, analyze sales data, and manage inventory. Technology has also made it easier to create visually appealing displays and promote products through social media and e-commerce platforms. 

The Future of Technology in Fashion Merchandising 

The future of technology in fashion merchandising looks promising, with advancements in AI and machine learning gaining traction. These technologies have the potential to revolutionize the fashion industry by improving the efficiency and accuracy of the design and production process. For example, AI and machine learning can be used to predict consumer behavior, automate the design process, and optimize production. 

Challenges in Fashion Merchandising 

The art and science of fashion merchandising can be challenging, with several obstacles to overcome. 

  •  One of the main challenges is balancing art and science. Fashion merchandisers need to be creative and innovative while also ensuring that products are profitable and meet the needs of consumers.  
     
  • Another challenge is adapting to changing consumer preferences and trends. Fashion trends can change quickly, and fashion merchandisers need to be able to respond to these changes quickly and effectively.  
     
  • Finally, fashion merchandisers need to ensure that products are profitable while maintaining brand image and quality. 

Different Career Opportunities in Fashion Merchandising: 

Fashion merchandising offers a range of career opportunities, including fashion buyer, visual merchandiser, product developer, and fashion marketer. Fashion buyers are responsible for selecting and purchasing products for retail stores. Visual merchandisers create visually appealing displays to promote products. Product developers oversee the design and production of products, while fashion marketers promote products through advertising and social media.

Conclusion

Fashion merchandising is an essential part of the fashion industry, combining art and science to create products that meet the needs of consumers. Fashion merchandisers need to be creative, analytical, and adaptable to succeed in this field. The future of fashion merchandising looks promising, with advancements in technology offering new opportunities and challenges. 

If you are looking to establish a career in fashion merchandising, the International College of Fashion (ICF) provides a diverse selection of programs that can equip you with the necessary expertise and competencies to thrive in the field. Boasting a highly qualified faculty, modern facilities, and an unwavering dedication to quality, ICF presents an excellent launching pad for embarking on a successful profession in fashion merchandising. Please visit our website (https://www.icf.edu.in/) to explore our offerings and take the first step towards realizing your aspirations! 

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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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Virasat- the heritage

‘Virasat- the heritage’, was held on 14th September 2018 at the FICCI (Federation of Indian Chambers of commerce and industry) auditorium. It was an honour to be a part of the Global Skill Summit. As the name suggests, this event was all about the heritage and culture and how the culture has developed into an empowerment by providing a number of jobs to the poor people and by utilising their creative skills and dedication towards the work. Mrs. Shobha Mishra inaugurated the event with her informative speech.

Further recognising the importance of creating more livelihood opportunities, FICCI skill development committee under the leadership of Mr.T.V. Mohandas Pai, chairman FICCI skill development committee, and Chairman Manipal Global education took the initiative to study select clusters in India and presented a report on Cluster-based models of job creation. After that, the theme and concept of the whole programme were elucidated by Ms. Pritha Dutt (director of empower Pragati) and Ms. Meghna Mishra (CEO, rubber skill development council), both the dignitaries pivoted the topic Cluster Development. We were briefed about how to set aspirational distinctions benchmarks to make a Poverty Element Tool that can create jobs. Likewise, other cluster leaders shared their experiences which were really motivating and inspiring for us. There was an exhibition as well wherein they presented different art and craft work by different states like ‘Kolhapuri chappals‘, ‘Madhubani paintings’, ‘Bamboo jewelry’

Reputed designers like Rahul Mishra and the member from the house of Anita Dongree shared their presentation on the powerful topics like manufacturing process getting diluted and providing employment to the needy and poor population of the rural areas respectively. Rahul Mishra also focused on how hand embroidery is different from machine embroidery and handloom v/s power loom.  Further up, Mr. Asad Kamal Iraqi carried on by telling us about the fast-growing leather industry which has one of the youngest workforce along with modernised manufacturing units which gives strong and eco-sustainable training case.

The event was also attended by other delegates from industry, service providers, international partners, multilateral and bilateral agencies and all key stakeholders.

The active participation of listeners and speakers was really informative and with distinguished speakers and guests like Mr. Bijay Sahoo, President HR, Reliance industries, it was an ocean of exposure, learning, and knowledge for us. Towards the end, a heart touching, soulful performance given by Sufi singers of Shadaj band was the icing on the cake.

Renuka Sharma and Akansha Chhokar
MBA-FE(2018-20)
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