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Selecting the Ideal Fashion Design & Technology Course

Selecting the Ideal Fashion Design & Technology Course: A Comprehensive Guide

Introduction

The world of fashion design is vibrant, dynamic, and brimming with creativity. It’s a realm where art, culture, and innovation intersect. Choosing the right fashion design course is your first step toward building a career in fashion. But how do you make this crucial decision? Here is a comprehensive guide to help.

Understanding What a Fashion Design & Technology Course Entails

A fashion design course is not just about sketching beautiful clothes. It’s much more. It involves understanding textiles, colors, and patterns. It’s about learning design software, sewing techniques, and patternmaking. A good course will also cover fashion history, current trends, and future forecasts. It will also provide details on the business side of fashion, like marketing and retail.

Factors to Consider While Choosing a Fashion Design & Technology Course

Choosing the right fashion design course can shape your career path. It’s an important decision. Here are some factors to consider:

Evaluate your personal interest and career goals: Are you more interested in design, production, or the business side of fashion? Do you see yourself working in a significant fashion house or starting your label? Understanding what you want can guide you in choosing the right course.

Assess the course content and curriculum: Does the course cover all aspects of fashion design? Does it balance theory and practical knowledge? A comprehensive curriculum is essential to get a well-rounded education.

Importance of the faculty’s expertise and industry experience: Faculty with industry experience can provide practical insights. They can guide you about the real-world challenges of the fashion industry.

Check the institution’s credibility and ranking: The institution’s reputation matters. Look at their alum success stories. Check their order in reputable education lists.

Importance of the infrastructure and facilities: A good design studio, sewing labs, and libraries can enhance your learning experience.

Types of Fashion Design Courses

There are several types of fashion design courses to consider. These include:

Diploma in Fashion Design: This is often a one-year course covering the basics of fashion design. It’s a good starting point if you want to get a know-how of the fashion industry.

Bachelor’s Degree in Fashion Design: This is typically a three to four-year course. It offers a more comprehensive understanding of fashion design. It covers advanced design techniques, fashion marketing, and more.

Master’s Degree in Fashion Design: This two-year course is suitable for those who want to specialize in a particular area of fashion. It requires a bachelor’s degree.

Scope of a Fashion Design & Technology Course in India

The Indian fashion industry has recently seen a meteoric rise, gaining international acclaim and recognition. Coupled with an ever-increasing demand for innovation and style, this makes fashion design an appealing choice for creative minds. But what does a career in fashion design entail, and what opportunities can a fashion design course in India open for you? Let’s explore.

Fashion design courses in India train students with the appropriate skills and knowledge to thrive in the industry. These courses not only cover the technical aspects of fashion design, like pattern making, tailoring, and illustration but also delve into the strategic and commercial side of the industry.

A good fashion design course paves the way for many career opportunities. The most apparent is the role of a fashion designer, where you can work with established fashion houses or start your label. Designers can specialize in different types of clothing like haute couture, ready-to-wear, or even specific areas like bridal wear or menswear.

Fashion Styling

Another avenue is fashion styling. Stylists work closely with photographers, models, fashion designers, and makeup artists to create a specific look or theme for photoshoots, fashion shows, or advertising campaigns. Sharp insight into details, an understanding of color, and knowledge of fashion trends are crucial for this role.

Fashion Merchandising

The role of a fashion merchandiser is another promising opportunity. This role involves predicting fashion trends, deciding the type and quantity of products to stock, and strategizing product placement.

Fashion Journalism

Fashion journalism and blogging are other fields that have gained immense popularity recently. It involves writing about the latest trends, reviewing fashion shows, profiling designers, and providing fashion and style advice.

Textile Designing

A textile design career might be appealing to those with a keen interest in fabric intricacies. Textile designers are responsible for creating designs for both printed and woven fabrics.

Other opportunities

Finally, with the rise of digital media, new-age roles like fashion photographers, fashion influencers, and fashion marketing specialists are also gaining traction.

The expansion of the Indian fashion industry is unstoppable. As per the Indian Brand Equity Foundation (IBEF), the textile and apparel industry may reach $223 billion by 2021, indicating a robust growth trajectory. The demand for trained, creative, and innovative fashion professionals will continue growing.

Furthermore, with its rich textile heritage and traditional craftsmanship, India is a unique place to study fashion design. The opportunity to blend these traditional techniques with modern design elements can result in amazing collections that tell a story.

A fashion design course in India offers opportunities for those who are passionate, creative, and willing to work hard. The sky’s the limit when it comes to fashion design, and with the proper guidance and skills acquired through a robust fashion design course, you can genuinely make your mark in this vibrant industry.

Exploring ICF’s Fashion Design Courses At ICF, we offer a range of fashion design courses. Our curriculum is comprehensive and industry oriented. We balance theoretical knowledge with practical skills. Our faculty members are industry professionals who bring valuable experience to the table. We also offer a heightened infrastructure and facilities for our students.

Conclusion

Choosing the right fashion design course is like selecting the perfect fabric. It’s a crucial decision that can shape your career. Take your time, do your research, and make an informed choice. Remember, a good fashion design course will not only teach you about fashion but also about perseverance, problem-solving, and the art of storytelling. The world of fashion design is waiting for you. Choose wisely, and let your creative journey begin.

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What Makes ICF Stand Out Among Fashion Institutes in Delhi

Delhi, India’s fashion capital, is home to a myriad of educational institutions vying to nurture the next generation of fashion professionals. Amidst this competitive landscape, what makes the International College of Fashion (ICF) the premier destination for students seeking an unparalleled education in the dynamic world of fashion? In this concise, professional, and engaging guide, we’ll dive into the exceptional qualities that elevate ICF as a leading fashion institute in Delhi and the top choice for students with ambitious aspirations. Are you ready to discover the unique features that set ICF apart from the rest?

Industry-Aligned Curriculum

A relevant and up-to-date curriculum is the cornerstone of any successful educational institution. ICF prides itself on offering a cutting-edge curriculum that keeps pace with the ever-evolving fashion industry. By focusing on the latest trends, technologies, and best practices, ICF ensures its students acquire the knowledge and skills required to excel in their careers.

ICF’s hands-on learning approach allows students to gain practical experience through live projects, internships, and collaborations with renowned fashion brands. This industry-aligned curriculum bridges the gap between theoretical knowledge and realworld applications, preparing students for the competitive job market.

ICF’s hands-on learning approach allows students to gain practical experience through live projects, internships, and collaborations with renowned fashion brands. This industry-aligned curriculum bridges the gap between theoretical knowledge and realworld applications, preparing students for the competitive job market.

Experienced Faculty and Industry Experts

The faculty at ICF comprises experienced professionals and accomplished experts in the fashion industry. Their diverse design, management, marketing, and entrepreneurship backgrounds provide students with invaluable insights and guidance throughout their academic journey.

ICF also invites industry experts for guest lectures and workshops, offering students a unique opportunity to learn from the best in the business. These interactions with successful professionals enable students to understand the practical aspects of the industry, network with potential mentors, and gain a deeper understanding of the various career paths available to them

State-of-the-Art Infrastructure

A modern, well-equipped infrastructure is crucial in fostering a conducive learning environment for fashion students. ICF offers state-of-the-art facilities, including spacious classrooms, advanced laboratories, and creative studios that cater to the diverse needs of its students.

ICF’s infrastructure is designed to facilitate hands-on learning and experimentation, providing students with access to advanced tools, software, and technologies used in the fashion industry. This immersive learning experience helps students develop the practical skills necessary for a successful career in fashion.

Comprehensive Course Offerings

ICF boasts diverse programs designed to cater to students’ varied interests and career aspirations. The institute offers undergraduate, postgraduate, and diploma courses in fashion design, fashion management, and entrepreneurship.

Each specialized course at ICF focuses on a unique aspect of the fashion industry, providing students with in-depth knowledge and expertise in their chosen field. The interdisciplinary learning approach encourages students to explore various facets of the fashion world, fostering collaboration and innovation.

Strong Industry Connections

Industry connections play a vital role in ensuring the success of students pursuing a career in fashion. ICF has built an extensive network of industry partners and collaborators, providing students with ample internships, placements, and industry exposure opportunities.

ICF’s strong industry connections enable students to gain hands-on experience working with renowned fashion brands, designers, and organizations. This real-world exposure is instrumental in shaping students’ careers and helping them make informed choices about their professional paths.

Emphasis on Entrepreneurship and Innovation

Fostering an entrepreneurial mindset is essential in today’s competitive fashion landscape. ICF recognizes the importance of nurturing creativity and innovation among its students and offers a variety of initiatives to support budding entrepreneurs.

ICF’s entrepreneurship-focused programs equip students with the skills and knowledge to launch their fashion ventures. The success stories of ICF alumni, who have established their brands and businesses, testify to the institute’s commitment to nurturing entrepreneurial talent.

Vibrant Campus Life

Campus life significantly shapes students’ overall experience and personal growth at a fashion institute. With a range of activities and events that encorage a sense of community and belonging among students, ICF offers a dynamic and interesting campus life.

From fashion shows and design competitions to cultural events and workshops, ICF’s campus life encourages students to explore their passions, hone their skills, and form lasting friendships. ICF’s supportive and inclusive campus culture ensures that students feel welcome and valued, contributing to their overall success and personal development.

International Exposure

Global exposure is vital for fashion students, as it broadens their horizons and helps them understand the intricacies of the international fashion industry. ICF is committed to providing its students with ample opportunities for international exposure through affiliations and collaborations with prestigious fashion institutions worldwide.

ICF offers study abroad programs and exchange opportunities, allowing students to gain valuable insights into global fashion trends and practices. Additionally, the institute hosts international guest lecturers who share their expertise and perspectives, further enhancing students’ understanding of the global fashion landscape.

Conclusion

In conclusion, the International College of Fashion distinguishes itself among fashion institutes in Delhi through its industry-aligned curriculum, experienced faculty, stateof-the-art infrastructure, comprehensive course offerings, strong industry connections, emphasis on entrepreneurship and innovation, vibrant campus life, commitment to international exposure. These unique features make ICF a top choice for students seeking a well-rounded education in the fashion industry.

If you’re considering a career in fashion and looking for a premier fashion institute in Delhi, we encourage you to explore ICF’s programs and offerings. Visit our campus and experience the exceptional educational environment that has helped countless students achieve their dreams in the fashion world.

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Fashion Designing Colleges & Careers in Fashion Designing

Fashion Designing Colleges & Careers in Fashion Designing

Fashion design is a creative industry that has seen an increase in prominence in recent years. It is a career that requires both artistic talent and technical expertise. Fashion designers can create beautiful and unique apparel and accessories with the right education and skills. If you are a student considering a career in fashion design, you may be wondering if it is the right fit for you.    

Fashion design is a big field with a broad reach. The area of fashion design is creative and rewarding, and people who are enthusiastic about fashion can succeed in it. Anyone can become a successful fashion designer with the proper education, experience, and dedication.    

Overview of the fashion designing field.    

Several job options are available in the dynamic and constantly changing fashion design industry. Fashion designers can affect how people dress, from developing the newest trends to crafting timeless classics. You must enroll in a college or institution that grants a degree in fashion design to pursue a career in the field.   

The skill of making clothing and accessories is known as fashion designing. It includes creating designs, picking fabrics, and putting clothes together. Fashion designers need to have a keen eye for detail and the ability to picture how an item of clothing will seem to a wearer. Additionally, they must be able to comprehend their client’s needs and provide designs that satisfy those objectives.      

Different Types of Fashion Designers and their Roles   

Fashion designing is a creative and exciting career path that can lead to various roles in the fashion industry. From designing clothes to creating accessories, fashion designers have the opportunity to express their creativity and create unique pieces that people around the world will wear. But before becoming a fashion designer, you must first understand the different types of fashion designers and their roles.     

Haute Couture Designer: Haute couture designers are the most prestigious fashion designers in the industry. They create custom-made, one-of-a-kind pieces for high-end clients. These designers must have an eye for detail and be able to create beautiful and functional pieces.    

Ready-to-Wear Designer: Ready-to-wear designers create clothing ready to be sold in stores. These designers must be able to create fashionable and on-trend pieces while also being affordable and practical.    

Accessory Designer: Accessory designers create jewelry, handbags, shoes, and other accessories. These designers must be able to create fashionable and functional pieces.    

Fashion Illustrator: Fashion illustrators create sketches of clothing and accessories for designers and magazines. They must be able to draw accurately and have an eye for detail.    

Fashion Stylist: Fashion stylists create looks for models, celebrities, and other clients. They must be able to create looks that are fashionable and on-trend.    

Fashion Consultant: Fashion consultants advise clients on what to wear and how to accessorize. They must be knowledgeable about current trends and be able to give practical and stylish advice.    

Fashion Merchandiser: Fashion merchandisers are responsible for buying and selling clothing and accessories. They must be able to identify trends and select pieces that will be profitable for their company.    

If you’re interested in pursuing a career in fashion design, a variety of colleges and universities offer degrees in fashion design. These programs will give you the skills and knowledge you need to become a successful fashion designer. With hard work and dedication, you can make your dreams of becoming a fashion designer a reality.   

Career Opportunities in Fashion Designing   

 Fashion design is a rapidly growing industry, with an estimated growth rate of 4.5% over the next decade. With this growth comes an increasing number of career opportunities for those interested in pursuing a career in fashion design.   

For those interested in fashion design, various colleges, and universities offer degrees in fashion design. These programs typically include    

  • Courses in design   
  • Pattern Making   
  • Textiles and business   

Students will also learn about the history of fashion and current trends in the industry.   

In addition to a degree in fashion design, many colleges and universities also offer courses in fashion merchandising, marketing, and retailing. These courses can help students better understand the fashion industry and how to market their designs.   

Fashion designers can find a variety of career opportunities in the fashion industry. They can work as freelance designers, create fashion lines, or work for established fashion houses. They can also work in retail, creating window displays and styling mannequins.   

Different Types of Fashion Designing Courses Available   

 Fashion design courses vary depending on the college and the program. Some courses focus on the technical aspects of fashion design, such as pattern-making and garment construction.    

Other courses focus on the creative aspects of fashion design, such as sketching and color theory.  

To know more about the courses, you can check this https://www.icf.edu.in/courses.php.   

How to Choose the Right College and Course   

When selecting a fashion design college and program, you must contemplate your objectives and interests. Look into the various colleges and courses accessible to discover one best suits your necessities.    

Think about the expense of educational costs, the length of the program, and the job possibilities after graduation. Rather than taking after numerous bits of advice and considering myths, go for the best college that supports your objective.    

We at the International College of Fashion trust in furnishing understudies with all the essential hypothetical and practical contributions that would help them settle on educated choices about their vocation undertakings and become fruitful businesspeople.   

Three bonus Tips for Succeeding in Fashion Designing   

 1. To succeed in fashion design, staying up to date on the latest trends and being creative is essential.    

2. It is also important to network and builds relationships with other fashion designers and industry professionals.    

3. Finally, persistence is essential; never give up on your dreams.   

Conclusion   

Fashion designing is a creative and rewarding profession. Fashion designers can create beautiful and unique clothing and accessories with the proper education and training. Attending a fashion design college can give students the skills and knowledge they need to become successful fashion designers. There are many career opportunities in the fashion industry, and with the right attitude and dedication, fashion designers can succeed.   

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fashion design college

ICF – Best Fashion Designing College in India

When you think about a career in fashion, designing indeed sounds good. A few other options would let your creativity go wide with this one. It isn’t surprising at all how many young people pursue these courses annually

Not every college offers similar knowledge or training for those interested specifically on becoming successful designers down Skewed from all sides. ICF is one of the top fashion design colleges in India.

International College of Fashion (ICF), the premier college for a fashion design college in India . A mission to provide world-class education to aspiring fashion designers. Our campus is located in the heart of Delhi, India, where our students have access to professional workshops and training programs.

The courses offered here in ICF are from diploma to post-graduate levels.  They are providing practical experience through various modules focused on garment manufacturing technology or textile design. Which can be done individually instead depending upon your preference at each stage!

ICF offers the best design education in India and around. The campus is known for its award-winning facilities with Asia’s fastest-growing fashion institute status. Top career opportunities through placements & internships, and an array of artistic talents that can be discovered within this unique environment!

Our professors are best in their fields. They’re dedicated to educate our students . With which students will becomes creative, critical thinkers and leaders in their fields. Our state-of-the-art facilities make it an ideal place to learn and grow as a designer.

The faculty and staff at the ICF College are some of the best in the industry. They have huge years of experience and training in the fields of fashion design and merchandising. Their dedication and the education they offer is what makes the ICF College such a premier institute in the industry.

The staff at the ICF College are available to help students with any questions or concerns they may have. Always willing to provide additional training if needed. This dedication has built a strong community of students and alumni that are passionate about fashion and education. Because of students of the ICF College, it become one of the best fashion colleges in India.

We aim to provide the best education to its students through a unique curriculum. It  incorporates the best practices in fashion design, the latest technology, and hands-on training. The college also offers a variety of programs to suit the needs and budgets of students of all backgrounds.

The UGC-recognized government university is the place that offer a three-year undergraduate program combining fashion designing  with entrepreneurship. This curriculum has been developed by IIT Delhi, National institute of fashion technology Ahmedabad. Curriculum  help students  from designing clothes themselves or running companies large enough to manufacture them too!

Courses offered in Fashion Designing at ICF In  

 Undergraduate Programs (One of the best fashion design courses at the undergraduate level )

  • 3Year Bachelor’s Degree Program in Fashion
  • Degree from UGC Recognized Govt University
  • Practical Exposure to Fashion Shows as a part of the program
  • Top Placements with Leading Fashion Brands in 3rd yr itself

Diploma In Fashion Design 

  • 1 Year Diploma Program in Fashion Design
  • Foundation Program in Fashion with Practical Exposure
  • Government Approved Diploma from Jawaharlal Nehru Technical Education Campus

PG Level: Aspiring designers should get around to finishing up PG Degree programs that last three years max.

There are many courses that can be taken for fashion design. Some of these courses required min qualification is12th, and others don’t even ask about it at all!

UG level: Candidates from any discipline (Science, Commerce or Arts) passed their exams. But it is recognized before applying because some schools only accept certificates as proof instead of marks.

To take admission to ICF you are just a few click away.

Continue with the following link

https://icofponline.com/easypayonlineicf.aspx

 The ICF has carved a niche for itself as India’s best fashion designing college. It is perfectly said that “You are what you wear,” which holds true, especially in the ever-growing, competitive fashion world. A well-dressed person stands out from the rest and projects an image of success and sophistication.

Today ICF is one of the most respected institutes in India, offering a variety of fashion-related courses. Courses satisfy the needs of today’s fashion enthusiasts and professionals.

If you want to shine in the fashion industry, study at the ICF – we promise you that you won’t regret it! Our top-of-the-line infrastructure that will help you hone your skills and unleash your creativity. 

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DELHI TIMES FASHION WEEK

The Delhi Times Fashion Week (DTFW) had a glittering start in the capital on Friday. The three-day fashion extravaganza, powered by Danj Entertainment, had an impressive line-up of designers from the fashion industry showcasing their finest collections. Day 1 was all about festive fashion and had known names like Rina Dhaka, Anupamaa Dayal, Nikhita Tandon and designer duo Anjalee and Arjun Kapoor headlining the event, which is being held at Roseate House, Aerocity. The event began on Friday, 20th September and ended till the 22nd of September. The event also showcased collections by Madame, Cantabil, Charu Parashar, Marks & Spencers etc.

It was an initiative by the Times group and had many other sponsors which include Toni & Guy, Delhi Times, Transworld, Danj and many more. We, as design students got an opportunity to visit the shows on different days in different groups.

delhi-times-fashion-week

We went to the first show on the 20th of September with a group of 10 fellow classmates. While waiting long for the show to start, we saw celebrities like Harsh Khullar and Bandhana Sondhi. As we entered the hall, we got all the fashion vibes as we saw the ramp, dim-lit and all lights, camera, actions ready! We took our allotted seats and in no time, the show started. It was Anupama Dayal’s “Banjaran” collection that was being showcased. The garments were all very bright and colourful yet not blazing to the eye. They were in Indian silhouettes and comprised mostly of lehenga-choli with dupatta and suit-salwar. There was a smart use of fabric and fabrics of different prints were used in contrast-different fabric print and colour for the shirt, sleeve, skirt and dupatta. Gota work was quite prominent in the hemlines of the skirt and dupatta in many outfits. Tassels were hanging around in the dupattas and the blouses along with the braided hair of the models. This was a catchy part of the show as all the models were styled in two braids with colourful tassels and ribbons hanging around their hair to give the banjara look. Models were also seen in nicely draped sarees in red and green with a dangling belt around the waist. Overall, the collection was quite lovely and very traditional and festive. It gives playful and quirky vibes-Indian yet not traditional. One unique and overlooked element of the show was the footwear-all models were wearing same footwears i.e beige jootis with tassels handing round them!

The show ended with the entry of Anupama Dayal on the ramp and all her models following her and dancing around. They all gathered at the front and bent down on their knees, dancing depicting the joy and merry that banjarans have. Anupama wore a yellow saree with a red blouse, almost matching her collection.

We absolutely loved the collection and the show itself! We had many takeaways and learnings from the show and are looking forward for more such opportunities.

Tanisha
BBA FE 2019 -2022

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Startups Get Major Boost In Budget 2019

The government will set-up another TV program on DD, solely for new businesses in the Nation.  Many changes crosswise over work laws, instruction, and rental lodging to directly affect new businesses in the nation.

In a noteworthy lift to a large number of new entrepreneurial ventures in India, the administration declared a large group of motivations to “liberalize the enterprising soul” as expressed by India’s first woman finance minister, Nirmala Sitharaman.

These incorporate a TV program solely for new businesses, facilitating remote direct speculation rules in startup portions like staple, online business and sustainability conveyance, proposing a large group of upgrades to the advanced installment frameworks biological system that helps new companies guaranteeing new companies don ‘t feel the warmth of heavenly attendant expense from IT experts.

Like the first, the administration will initiate a new TV program on national telecaster Doordarshan, solely for new companies in the nation, which will fill in a stage to match financial speculators with growing new businesses. The TV program will be planned and executed, and be run by start-ups, Sitharaman said.

Aside from this, the administration will help set up around 80 “work business incubators” and 20 technology-based business incubators in FY19-20, which as indicated by Sitharaman will make 75,000 talented business visionaries in horticultural industry divisions.

The finance minister has additionally proposed 100% FDI in insurance-mediators, a category that most new businesses fall in. Aside from this, the legislature has additionally allowed 100% FDI in single-brand retail and proposed expelling the 30% nearby sourcing standards. Experts state that new businesses like Pepperfry, Urban Ladder, Home Lane, Livspsace and other people who operate through the physical stores will likewise be profited by the new recommendations.

Also, Sitharaman declared a few measures to streamline work laws, instruction, and rental lodging clause which will directly affect new companies in the nation. The finance minister also said that work laws will be modernized into a lot of “four work codes” so as to “institutionalize enrollment and recording of profits and loss disputes”.

The ‘Stand up India’ scheme, launched in 2016, to back entrepreneurship in women and the lowered segment of the society, will be more long-drawn-out during the whole extent of 2020-2025, according to the finance minister.

“To further empower the women entrepreneurs, women SHG Interest Subvention Program to be expanded across India,” Sitharaman said while declaring the budget.

New businesses won’t be exposed to any sort of examination in regard to sharing esteem premium. A system is additionally being set up for e-confirmation, Sitharaman said. Indeed, even the valuation of Category II AIF reserves (Real domain reserves, private value reserves (PE assets), and assets for distressed resources are enlisted as Category II exchange venture assets, or AIFs) out of IT investigation, the account minster proposed in her Budget Speech.

Prof. Gulbash Duggal

Associate Dean, ICF

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A Glimpse of Culture at Crafts Museum

Amidst the hustle and bustle of the Urban Lifestyle, Crafts Museum is a place where all this comes to a halt. Crafts Museum is a Governmental Organisation based out of New Delhi, working for the showcasing and promotion of the crafts and textile sector majorly. Worldwide people travel to this place just to experience 1000’s of rich artifacts present here, which really helps them to make a connection with the modern consumer.

So, our College planned a tour for us to experience the whole beauty and collect the maximum possible treasure we can carry with us. We fetched on our autos, collected our tickets and entered one of the four major sections of the museum.

The first section was a really peaceful and serene atmosphere, one can totally smell and feel it like a village. It depicts the culture and art of rural and tribal India. There were many kinds like Kullu Hut, Gond Hut, Banni Hut, Orissa Courtyard, West Bengal Hut and many more. Every Hut was mentioned with a small plate beside them which justifies their origin and the significance of that particular construction. It just made all of us think, how ancient people have been so imaginative, artistic and also technically right without no prior knowledge or I should say academic knowledge. Somehow this is the beauty of our own India, we are so rich in cultures and crafts that knowingly or unknowingly we all are imbibed with some sort of art. There was again some man-made machinery, means of transportation like Gadulia bullock cart used by rural people to serve them on a daily basis.

Now, we knocked into another section of the museum, where artisans from across the country were exhibiting their wares and artifacts. It was on the premises of the museum; these stalls were selling decorative kites which obviously no one would ever like to get them crashed while flying. We had a small talk with almost all exhibitors, they acknowledged us with the information that what is it which is actually making them stand out of the crowd. Kite sellers were based out of Etawah, Uttar Pradesh and were ready to claim that they are the only manufacturer of such kites, which are so finely constructed and that too in some other shapes as well. Besides this, there were some contemporary arts, fancy diaries which we would like to keep till decades, deeply thoughtful bookmarks, cards, and paintings. Paintings were basically Madubhani Paintings, craftsperson shared the whole story with us from raw material to the product, the average time required to paint for one huge painting, about his costing, from where he is managing to get this whole stuff and of course his passion for the one. Next, we have handcrafted Juttis, Fabrics with absorbing prints and embroideries, Trendy accessories; I got purchased one for me being a true fan of accessories. Lastly, we enjoyed making some hyper-creative pottery stuff with aesthetic Rajasthani music which was anyway cherry on the cake.

Another section, we entered had some real tastes of ancient jewelry, paintings, ancient lamps, utensils, range of cane and bamboo arts, clay and terracotta figures and lot more which were speaking out loud about their origins, significance and some quality facts about them. It was an amazing experience to go to each and every window, clicking its picture and fanaticizing about what story I can re-create with all these ancient ones.

Last, section which was centred on a huge carrier of ancient times was solely devoted to the whole lot of textiles of India.  Entry was beautifully decorated with so many colourful fabrics, natural dyes sample and their sources. Also, I got my hands on the screen which was installed exactly in front of the entrance. The purpose of this screen was to enlighten you with the idea of different type of fabrics and which part of India is majorly producing it. I am sure it was one of the good information to absorb. Okay, so now we got to see diverse fabrics region wise like silk, cotton, check silk, brocades and what not. Different embroideries as well namely Zari, Phulkari, Kashmiri, Kantha, Chikankari and many more. There were some visually stimulating garments also hanged in the windows again specifying their region. After taking up a glance at this section, I felt like if an Artisan is promoted, Patola would find another generation, Kutch embroidery would be a Christian Dior adornment, Benarsi Zari work would go for Oscar’s red carpet, Kantha would embellish Gucci Trench Coat, Jawaja would have Jimmy Choo finesse and artisan will find motivation for life.

All over it was gratifying experience for all of us.  Lot to learn and even more to come that’s what I can say to wrap it up.

Shradha Jain

MBA FE 2019-2021

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

international_college_of_fashion_logo

The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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How To Grow Your Fashion Business Successfully

Gulbash-Duggal

Beginning a business is simple, yet making it a triumph is troublesome. Actually, 90% of new businesses come up short. In the event that you need to be staying in the remaining 10%, you should realize how to grow a business. There are a lot of development methodologies you can receive to develop your organization and extend your business. fas1My point here isn’t to furnish you with a mammoth rundown of procedures, yet rather list six of the most significant, simple to-actualize activity focuses, which can enable you to develop your fashion business effectively.

So here’s what you need to focus on…..

1. Know your intended interest group

2. Make them an offer they can’t overlook

3. Keep tabs on your rivals

4. Turn your site into a lead-producing machine

5. Use web presence to achieve your prospects

6. Be mindful of your asset reports and money-flow

How about we take a gander at how each one of these six stages can prepare your fashion business to develop.

1. Know Your Intended Interest Group

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The initial phase in figuring out how to grow a business is to have a reasonable thought regarding who your objective client is. When you are clear about who is well on the way to purchase your piece of work, you have to comprehend what their necessities and torment focuses are. This will enable you to customize the general client experience to make rehash business. You can communicate with your crowd to leave a positive effect on them and assemble a solid security. Continuously give a listening ear to their surveys and convey sound proposals. Without a doubt, knowing your intended interest group well is unquestionably a venturing stone to the voyage of developing your organization effectively. It will enable you to settle on further business choices effectively.

2. Make Them An Offer They Can’t Overlook

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When you realize your objective clients’ prerequisites and woes, ensure your merchandise or service has everything to unravel those torment focuses or meet the necessities. At that point make a captivating pitch. Make your offer so convincing that your group of spectators can’t overlook. Along these lines, you can leave a positive and solid effect on your target audience. They won’t just pick you but also recommend your organization to other people.

3. Watch Your Competitors

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When you know about how the other businesses in your field make deals, it can help you in three different ways:

  • Understanding how your intended interest group uses and rates your rivals
  • Finding out the qualities and shortcomings of your rival
  • Getting a push to conceive pragmatic methodologies for your objective market ensuring that you have kept a tab on your rivals.

This May Be Done In Different Ways:

  • First, make a rundown of brands that you believe are the nearest contenders of your business or who hold the possibility to move into your commercial epicenter.
  • Once you’re finished with this, buy in to their organization online journals to get data about their way of life, new items, highlights, enlists or any association dispatch program.
  • Follow them via various networking media to remain refreshed.
  • You can go to the exchange occasions and classes that your rivals likewise go too routinely. Other than these proposals, you can decide on online apparatuses that can enable you to do the contender investigation. Discover why your rivals have turned into the main names in the business you are working. At exactly that point will you have the option to adjust your way to deal with remain in front of the challenge.

4. Transform Your Site Into A Lead-Producing Machine

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A legitimate vital methodology is expected to enhance your site to create leads for you.

Here are a couple of thoughts to grow a fashion business effectively utilizing this methodology:

  • Incorporate your business’ contact number on each page of your site.
  • Include input and reviews alongside photographs of your customers and clients.
  • Clarify your offering in a video and add this to your site.
  • Ensure your video enthralls, draws in and instructs your guests.
  • Introduce a live one-to-one chat choice.
  • Offer something to guests through spring up advertisements.
  • Utilize a straightforward text style in the site content, include pictures, and remember to keep void area between substance to keep up a pleasant and rich plan.

Furthermore, one thing you should recall, whatever approach you take for making your site a lead-producing machine, you have to test the progressions occasionally. Look at Google Analytics, for instance,  to discover which of your methodologies works best for your business, with continuous understanding, authentic information and transformation pipes.

5. Utilize Internet Based Life To Achieve Your Prospects

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In online networking, by sharing substance that increases the value of your client group and connecting with them, you can manufacture your image effectively. Be that as it may, shouldn’t be something said about achieving new clients? Is internet based business valuable in achieving new clients?

Obviously, it is. Simply begin the procedure via scanning for watchwords and hashtags that are pertinent to your business. When you type an important hashtag in social stages, you will locate various individuals discussing a similar point. You can take part in such discussions, share your mastery and get took note. Thusly, you can discover influencers who are discussing the points relevant to your business. Influencers frequently have an enormous gathering of supporters. So captivating with such influencers via web-based networking media can give you incredible presentation and help you achieve more prospects.

Some of the most effective methods to grow a fashion business on social media are to have a challenge, share gainful matter, post engrossing recordings and utilize a suggestion to take action to drive consideration of your intended interest group in online networking.

6. Know About Your Asset Reports And Money Flow

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Your accounting report comprises of point by point data about the salary and income of your business. It gives you a brisk perspective on your organization’s advantages, liabilities and value. More or less, an asset report causes you comprehend the budgetary soundness of your business. Furthermore, when you know about your organization’s money related wellbeing, you can settle on intelligent choices for further speculations that will in the end make your business suitable and feasible.

Your business resembles your child. So you deserve to become wildly successful. On the off chance that you realize your group of spectators better, offer overwhelming products and services, keep a tab of your rivals, utilize web based life and your site to achieve prospects, and realize your monetary record well; achievement will pursue.

Prof. Gulbash Duggal

Associate Dean, ICF

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