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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

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The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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How To Grow Your Fashion Business Successfully

Gulbash-Duggal

Beginning a business is simple, yet making it a triumph is troublesome. Actually, 90% of new businesses come up short. In the event that you need to be staying in the remaining 10%, you should realize how to grow a business. There are a lot of development methodologies you can receive to develop your organization and extend your business. fas1My point here isn’t to furnish you with a mammoth rundown of procedures, yet rather list six of the most significant, simple to-actualize activity focuses, which can enable you to develop your fashion business effectively.

So here’s what you need to focus on…..

1. Know your intended interest group

2. Make them an offer they can’t overlook

3. Keep tabs on your rivals

4. Turn your site into a lead-producing machine

5. Use web presence to achieve your prospects

6. Be mindful of your asset reports and money-flow

How about we take a gander at how each one of these six stages can prepare your fashion business to develop.

1. Know Your Intended Interest Group

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The initial phase in figuring out how to grow a business is to have a reasonable thought regarding who your objective client is. When you are clear about who is well on the way to purchase your piece of work, you have to comprehend what their necessities and torment focuses are. This will enable you to customize the general client experience to make rehash business. You can communicate with your crowd to leave a positive effect on them and assemble a solid security. Continuously give a listening ear to their surveys and convey sound proposals. Without a doubt, knowing your intended interest group well is unquestionably a venturing stone to the voyage of developing your organization effectively. It will enable you to settle on further business choices effectively.

2. Make Them An Offer They Can’t Overlook

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When you realize your objective clients’ prerequisites and woes, ensure your merchandise or service has everything to unravel those torment focuses or meet the necessities. At that point make a captivating pitch. Make your offer so convincing that your group of spectators can’t overlook. Along these lines, you can leave a positive and solid effect on your target audience. They won’t just pick you but also recommend your organization to other people.

3. Watch Your Competitors

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When you know about how the other businesses in your field make deals, it can help you in three different ways:

  • Understanding how your intended interest group uses and rates your rivals
  • Finding out the qualities and shortcomings of your rival
  • Getting a push to conceive pragmatic methodologies for your objective market ensuring that you have kept a tab on your rivals.

This May Be Done In Different Ways:

  • First, make a rundown of brands that you believe are the nearest contenders of your business or who hold the possibility to move into your commercial epicenter.
  • Once you’re finished with this, buy in to their organization online journals to get data about their way of life, new items, highlights, enlists or any association dispatch program.
  • Follow them via various networking media to remain refreshed.
  • You can go to the exchange occasions and classes that your rivals likewise go too routinely. Other than these proposals, you can decide on online apparatuses that can enable you to do the contender investigation. Discover why your rivals have turned into the main names in the business you are working. At exactly that point will you have the option to adjust your way to deal with remain in front of the challenge.

4. Transform Your Site Into A Lead-Producing Machine

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A legitimate vital methodology is expected to enhance your site to create leads for you.

Here are a couple of thoughts to grow a fashion business effectively utilizing this methodology:

  • Incorporate your business’ contact number on each page of your site.
  • Include input and reviews alongside photographs of your customers and clients.
  • Clarify your offering in a video and add this to your site.
  • Ensure your video enthralls, draws in and instructs your guests.
  • Introduce a live one-to-one chat choice.
  • Offer something to guests through spring up advertisements.
  • Utilize a straightforward text style in the site content, include pictures, and remember to keep void area between substance to keep up a pleasant and rich plan.

Furthermore, one thing you should recall, whatever approach you take for making your site a lead-producing machine, you have to test the progressions occasionally. Look at Google Analytics, for instance,  to discover which of your methodologies works best for your business, with continuous understanding, authentic information and transformation pipes.

5. Utilize Internet Based Life To Achieve Your Prospects

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In online networking, by sharing substance that increases the value of your client group and connecting with them, you can manufacture your image effectively. Be that as it may, shouldn’t be something said about achieving new clients? Is internet based business valuable in achieving new clients?

Obviously, it is. Simply begin the procedure via scanning for watchwords and hashtags that are pertinent to your business. When you type an important hashtag in social stages, you will locate various individuals discussing a similar point. You can take part in such discussions, share your mastery and get took note. Thusly, you can discover influencers who are discussing the points relevant to your business. Influencers frequently have an enormous gathering of supporters. So captivating with such influencers via web-based networking media can give you incredible presentation and help you achieve more prospects.

Some of the most effective methods to grow a fashion business on social media are to have a challenge, share gainful matter, post engrossing recordings and utilize a suggestion to take action to drive consideration of your intended interest group in online networking.

6. Know About Your Asset Reports And Money Flow

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Your accounting report comprises of point by point data about the salary and income of your business. It gives you a brisk perspective on your organization’s advantages, liabilities and value. More or less, an asset report causes you comprehend the budgetary soundness of your business. Furthermore, when you know about your organization’s money related wellbeing, you can settle on intelligent choices for further speculations that will in the end make your business suitable and feasible.

Your business resembles your child. So you deserve to become wildly successful. On the off chance that you realize your group of spectators better, offer overwhelming products and services, keep a tab of your rivals, utilize web based life and your site to achieve prospects, and realize your monetary record well; achievement will pursue.

Prof. Gulbash Duggal

Associate Dean, ICF

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Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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Here’s What You Need To Look for in Best Institute for Fashion Designing

If you wish to start a career in the fashion industry it goes without saying that you need to choose the best college for fashion designing. The popularity of this career option has led to the mushrooming of colleges and institutes across the country. Not all are likely to offer you the same kind of training or exposure you need in an industry that sees cut-throat competition. So how do you separate the good institutes from the ordinary ones? Here’s what you need to look for in the best institute for fashion designing -

# The Course Program
There are various courses offered by the colleges at the under-graduate and post-graduate levels apart from several short-term courses. Naturally, you should start choosing an institute after reviewing the course program thoroughly. Does it cover the areas you are interested in? For instance, if you wish to make a career in fashion marketing and merchandizing you should choose an institute that offers you specialized programs in this domain. Never make the mistake of taking up a course you may not be passionate about.

# Location of the Institute
The location of the institute plays a very important role when you are choosing a college for fashion. It is an area where exposure to the industry plays a very important role in introducing students to knowledge as well as the latest trends and ideas in the industry. If you study in an institution that is located in one of the remote parts of the country you aren’t likely to get the same exposure. This is why you will find the best institutes for fashion designing in cities like Delhi and Mumbai.

# Hands-on Training
While choosing an institute in Delhi or Mumbai would serve as an advantage you’d be naïve to think that every institution in these cities would offer you the same kind of exposure. Know the kind of internship opportunities the institute offers as working with a top designer or label would help you sharpen your skills. Similarly, the course should take you out of the classroom and let you work in models which help you understand the challenges in the industry. The institution should invite guest faculty who share their experiences within the industry.

When you keep these things in mind you will be able to choose the best institute for fashion designing in the country. Remember your choice of institute will lay the foundation for your career and you need to make the right choice.

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The Best Institute for Fashion Designing

When it comes to choosing an institute for fashion designing there are two things that every aspirant must focus on. The first is of course the obvious – the institute should harness your creativity and offer you exposure that will help you grow your ideas. At International College of Fashion (ICF) we create the most conducive environment for you to express your creativity and fine tune it for the competitive market outside. What separates us from other institutes is ‘second’ thing that we inculcate in every student i.e. in-depth understanding of the business side or economics of this industry.

If you take a close look at our course program and compare with some of the other colleges for fashion designing in India you’d see that we have created the perfect balance between designing and business side of the industry. As you’d already know without in-depth knowledge in either of these you won’t be able to achieve success in this career path. With competition having grown at a tremendous pace over the last decade or so with the entry of several foreign brands and labels into the Indian market your success is often determined by how well you understand the business of fashion.

Develop skills to meet competition
Our core aim has always been to develop the right kind of skills in our students to help them face competition that one is expected to find in the industry. From spotting the trends to developing problem solving skills we focus on overall skill development for our students.

Fostering innovation… 
While every fashion designing college claims of boosting your creativity and innovation the truth is they tie you up with a fixed course curriculum. This is where we offer great room for flexibility in our course program to help you shape the dreams that you bring along and add bigger wings to them.

A step into global world of fashion…
We are an Indian fashion designing college with a global frame of mind. Our aim isn’t merely to help our students find employment in India or start with their entrepreneurial venture but also to make sure they have one foot into the global fashion business. Many of our students have moved abroad and have been able to establish their footprint in this industry.

Come and join us. We shall lay the perfect platform for your success in this competitive industry and write the first chapter in your career’s success.

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sonam1
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THERE CAN’T BE A DESIGN WITHOUT INSPIRATION!!!

sonam2Everything has it’s backbone! It’s the soul that we’re talking about, and it could be inspired with a thought, an idea or a phrase but a reason for sure. Similar is the case with this outfit ‘the AK OK everything’ designed by Anamika Khanna, a well known designer who got inspired from her hard times when she acted like a lioness. Her cubs, Vishesh and Viraj, gave her the spirit to fight for it.

The designer’s inspiration ‘AK OK Everything’ is a common slang of America and is termed as ‘A-Ok’.

Every time your inspiration creates a zeitgeist in your head that you think to create something out of it to spill it out in a tangible form.

The contemporary lehenga is designed with the thought of being classy yet casual. Color called ‘Cassia’ from the forecast of 2019 created a buzz out there for others with its bold look. Her dupatta complemented the gathered details on the sleeves of her pink blouse. Sonam Kapoor got a tag on her waistband of her name out there which represents the contemporary look again. Moreover, the turquoise black metal jewelry just increased the look of all of it ethnically so well.

Sonam Kapoor’s sister Rhea Kapoor also got collaborated in this assignment and styled her at her best to slay the garment, and Sonam is best at doing the same.

It is always said that you don’t need to wander if you know what you want to do. Similarly, if you are able to get an inspiration the design will surely slay in front of the people. Everything has to be linked to each other.

sonam3The lehenga was for the marriage of ‘Isha and Anand’. Sonam Kapoor’s instagram post also appreciated the whole concept and the idea behind all of it. The inspirational story was very emotional and empowering as well which is depicted by the boldness of the garment. In design it’s always about a well known thought behind all of the successful story and Anamika Khanna proved the myth wrong that lehengas cannot slay that much by being without heavy work in the marriage!

The lehenga was for the marriage of ‘Isha and Anand’. Sonam Kapoor’s instagram post also appreciated the whole concept and the idea behind all of it. The inspirational story was very emotional and empowering as well which is depicted by the boldness of the garment. In design it’s always about a well known thought behind all of the successful story and Anamika Khanna proved the myth wrong that lehengas cannot slay that much by being without heavy work in the marriage!

Ritika Raj

BBA-FE(2017-20)

sonam4

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The Job of a Fashion Designer be Like

Fashion designing is all about creativity. It’s one of the most glamorous jobs in the world and a coveted career in the fashion industry. A fashion designer conceptualizes and designs the fabric or fibre. He or she’s the one who accentuates the beauty of clothing. In India, you see an excellent line of fashion designers namely Manish Malhotra, Rohit Bal, Sabyasachi, and JJ Valaya. They’re the head honchos who’ve inspired tons of budding designers across the globe.

But before delving into the job of a fashion designer, know the different types of fashion designers. The most popular one is high street fashion; outfits are mass manufactured in this design process. Prêt-a-porter and haute couture are other kinds. So, the roles and responsibilities may depend on the designing you choose. Here’re some quintessential tasks that a designer does.

Creation or Visualisation of Idea

Fashion designers visualize the design of a cloth. They envision how fabric can be cut into an enchanting outfit. They think out of the box and discover unique patterns of the material. They also ensure that the products are being designed in keeping with the recent trends and needs of the customers.

Staying Updated About Fashion Trends

It’s inevitable for a designer to stay in touch with the recent fashion trends and clothing styles. They should be aware of the year’s Pantone colour along with the forms, cuts, silhouettes, patterns, and prints that are making waves on the runway. It’s considered a faux pas to design passé attires.

Developing Colour Story

They have an eye for colours. They blend the colours perfectly and know what contrasts will complement each other.  It’s their responsibility to make colour stories that go well with Autumn Winter or Spring Summer trends. In a nutshell, it’s their job to create striking ensembles simultaneously living up to the expectations of the clients.

Sketching Designs or Computer Aided Designing

Once the conceptualization is done, a designer sketches it for envisioning the final outfit. It’s okay if one doesn’t know sketching or drawing as computer-aided designing can also be done to figure out the detailing of an outfit.

Liaising with Sakes, Buying & Production Team

Last but not least; a designer keeps a regular touch with all the stakeholders. The day-to-day interaction extends from the buying and production team to customers. It helps in getting a clear picture of the price points, market, customer’s response, and many other essential elements.

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Asian Designer Week ’18

Vaatsaalyaa Charitable trust presented their DSYN Bloom season 4.1 contest winners with Asian Designer Week  at ITC Welcome Hotel, Dwarka, New Delhi on Friday 26 th October 2018.

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International College of Fashion being the Institutional Partner , gave its design students an opportunity to participate in  the contest and showcase their collection which they had made with hard work at the fashion week. The winners of the contest got the chance to showcase their design collection  along with a professional photo shoot by a famous photographer Rohit Suri.

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Ananya from International College of Fashion presented her collection on Revival of Faded Art inspired from Indus valley Civilization which showed immortality of that period.

Other students Shivangee, Ruchika, Shravya, Abhilasha and Priya designed a collection on monuments of India with artist Prem Raj Meher.

A unique collection on LGBT theme by BBA-FE third semester students worked on with rainbow colours by decriminalizing gay sex and giving hope to LGBTQ  community for their bright future. Miss World Diversity – Naaz Joshi walked out the ramp as showstopper for the collection.

Another collection was from BBA-FE third semester students inspired by Jackie Kennedy. They experimented with different Indian Handloom Fabrics, in conservative yet very modern and stylish independent woman.

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All the Collections were made under the supervision of  Prof. Gulbash Duggal.

Special thanks to Founder Chairman of Vaatsaalyaa Charitable Trust , Mr. Kappil Kishor for giving this platform for showcasing student’s talent.

The show was sponsored by HP Singh Agencies, Zoom Delhi , Singer, Oriflame and IDOSG.

 

ANANYA VANDANAND
MBA-FE(2018-20)

 

 

 

 

 

 

 

 

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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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