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How To Grow Your Fashion Business Successfully

Gulbash-Duggal

Beginning a business is simple, yet making it a triumph is troublesome. Actually, 90% of new businesses come up short. In the event that you need to be staying in the remaining 10%, you should realize how to grow a business. There are a lot of development methodologies you can receive to develop your organization and extend your business. fas1My point here isn’t to furnish you with a mammoth rundown of procedures, yet rather list six of the most significant, simple to-actualize activity focuses, which can enable you to develop your fashion business effectively.

So here’s what you need to focus on…..

1. Know your intended interest group

2. Make them an offer they can’t overlook

3. Keep tabs on your rivals

4. Turn your site into a lead-producing machine

5. Use web presence to achieve your prospects

6. Be mindful of your asset reports and money-flow

How about we take a gander at how each one of these six stages can prepare your fashion business to develop.

1. Know Your Intended Interest Group

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The initial phase in figuring out how to grow a business is to have a reasonable thought regarding who your objective client is. When you are clear about who is well on the way to purchase your piece of work, you have to comprehend what their necessities and torment focuses are. This will enable you to customize the general client experience to make rehash business. You can communicate with your crowd to leave a positive effect on them and assemble a solid security. Continuously give a listening ear to their surveys and convey sound proposals. Without a doubt, knowing your intended interest group well is unquestionably a venturing stone to the voyage of developing your organization effectively. It will enable you to settle on further business choices effectively.

2. Make Them An Offer They Can’t Overlook

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When you realize your objective clients’ prerequisites and woes, ensure your merchandise or service has everything to unravel those torment focuses or meet the necessities. At that point make a captivating pitch. Make your offer so convincing that your group of spectators can’t overlook. Along these lines, you can leave a positive and solid effect on your target audience. They won’t just pick you but also recommend your organization to other people.

3. Watch Your Competitors

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When you know about how the other businesses in your field make deals, it can help you in three different ways:

  • Understanding how your intended interest group uses and rates your rivals
  • Finding out the qualities and shortcomings of your rival
  • Getting a push to conceive pragmatic methodologies for your objective market ensuring that you have kept a tab on your rivals.

This May Be Done In Different Ways:

  • First, make a rundown of brands that you believe are the nearest contenders of your business or who hold the possibility to move into your commercial epicenter.
  • Once you’re finished with this, buy in to their organization online journals to get data about their way of life, new items, highlights, enlists or any association dispatch program.
  • Follow them via various networking media to remain refreshed.
  • You can go to the exchange occasions and classes that your rivals likewise go too routinely. Other than these proposals, you can decide on online apparatuses that can enable you to do the contender investigation. Discover why your rivals have turned into the main names in the business you are working. At exactly that point will you have the option to adjust your way to deal with remain in front of the challenge.

4. Transform Your Site Into A Lead-Producing Machine

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A legitimate vital methodology is expected to enhance your site to create leads for you.

Here are a couple of thoughts to grow a fashion business effectively utilizing this methodology:

  • Incorporate your business’ contact number on each page of your site.
  • Include input and reviews alongside photographs of your customers and clients.
  • Clarify your offering in a video and add this to your site.
  • Ensure your video enthralls, draws in and instructs your guests.
  • Introduce a live one-to-one chat choice.
  • Offer something to guests through spring up advertisements.
  • Utilize a straightforward text style in the site content, include pictures, and remember to keep void area between substance to keep up a pleasant and rich plan.

Furthermore, one thing you should recall, whatever approach you take for making your site a lead-producing machine, you have to test the progressions occasionally. Look at Google Analytics, for instance,  to discover which of your methodologies works best for your business, with continuous understanding, authentic information and transformation pipes.

5. Utilize Internet Based Life To Achieve Your Prospects

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In online networking, by sharing substance that increases the value of your client group and connecting with them, you can manufacture your image effectively. Be that as it may, shouldn’t be something said about achieving new clients? Is internet based business valuable in achieving new clients?

Obviously, it is. Simply begin the procedure via scanning for watchwords and hashtags that are pertinent to your business. When you type an important hashtag in social stages, you will locate various individuals discussing a similar point. You can take part in such discussions, share your mastery and get took note. Thusly, you can discover influencers who are discussing the points relevant to your business. Influencers frequently have an enormous gathering of supporters. So captivating with such influencers via web-based networking media can give you incredible presentation and help you achieve more prospects.

Some of the most effective methods to grow a fashion business on social media are to have a challenge, share gainful matter, post engrossing recordings and utilize a suggestion to take action to drive consideration of your intended interest group in online networking.

6. Know About Your Asset Reports And Money Flow

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Your accounting report comprises of point by point data about the salary and income of your business. It gives you a brisk perspective on your organization’s advantages, liabilities and value. More or less, an asset report causes you comprehend the budgetary soundness of your business. Furthermore, when you know about your organization’s money related wellbeing, you can settle on intelligent choices for further speculations that will in the end make your business suitable and feasible.

Your business resembles your child. So you deserve to become wildly successful. On the off chance that you realize your group of spectators better, offer overwhelming products and services, keep a tab of your rivals, utilize web based life and your site to achieve prospects, and realize your monetary record well; achievement will pursue.

Prof. Gulbash Duggal

Associate Dean, ICF

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BBA, Career, Career In Fashion Designing, college of fashion, Courses, Events, Fashion Designing Institute

Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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Fashion Design College, Fashion Designing Institute

Here’s What You Need To Look for in Best Institute for Fashion Designing

If you wish to start a career in the fashion industry it goes without saying that you need to choose the best college for fashion designing. The popularity of this career option has led to the mushrooming of colleges and institutes across the country. Not all are likely to offer you the same kind of training or exposure you need in an industry that sees cut-throat competition. So how do you separate the good institutes from the ordinary ones? Here’s what you need to look for in the best institute for fashion designing -

# The Course Program
There are various courses offered by the colleges at the under-graduate and post-graduate levels apart from several short-term courses. Naturally, you should start choosing an institute after reviewing the course program thoroughly. Does it cover the areas you are interested in? For instance, if you wish to make a career in fashion marketing and merchandizing you should choose an institute that offers you specialized programs in this domain. Never make the mistake of taking up a course you may not be passionate about.

# Location of the Institute
The location of the institute plays a very important role when you are choosing a college for fashion. It is an area where exposure to the industry plays a very important role in introducing students to knowledge as well as the latest trends and ideas in the industry. If you study in an institution that is located in one of the remote parts of the country you aren’t likely to get the same exposure. This is why you will find the best institutes for fashion designing in cities like Delhi and Mumbai.

# Hands-on Training
While choosing an institute in Delhi or Mumbai would serve as an advantage you’d be naïve to think that every institution in these cities would offer you the same kind of exposure. Know the kind of internship opportunities the institute offers as working with a top designer or label would help you sharpen your skills. Similarly, the course should take you out of the classroom and let you work in models which help you understand the challenges in the industry. The institution should invite guest faculty who share their experiences within the industry.

When you keep these things in mind you will be able to choose the best institute for fashion designing in the country. Remember your choice of institute will lay the foundation for your career and you need to make the right choice.

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Fashion, Fashion Design College, fashion designing colleges in Delhi, Fashion Designing Institute

The Best Institute for Fashion Designing

When it comes to choosing an institute for fashion designing there are two things that every aspirant must focus on. The first is of course the obvious – the institute should harness your creativity and offer you exposure that will help you grow your ideas. At International College of Fashion (ICF) we create the most conducive environment for you to express your creativity and fine tune it for the competitive market outside. What separates us from other institutes is ‘second’ thing that we inculcate in every student i.e. in-depth understanding of the business side or economics of this industry.

If you take a close look at our course program and compare with some of the other colleges for fashion designing in India you’d see that we have created the perfect balance between designing and business side of the industry. As you’d already know without in-depth knowledge in either of these you won’t be able to achieve success in this career path. With competition having grown at a tremendous pace over the last decade or so with the entry of several foreign brands and labels into the Indian market your success is often determined by how well you understand the business of fashion.

Develop skills to meet competition
Our core aim has always been to develop the right kind of skills in our students to help them face competition that one is expected to find in the industry. From spotting the trends to developing problem solving skills we focus on overall skill development for our students.

Fostering innovation… 
While every fashion designing college claims of boosting your creativity and innovation the truth is they tie you up with a fixed course curriculum. This is where we offer great room for flexibility in our course program to help you shape the dreams that you bring along and add bigger wings to them.

A step into global world of fashion…
We are an Indian fashion designing college with a global frame of mind. Our aim isn’t merely to help our students find employment in India or start with their entrepreneurial venture but also to make sure they have one foot into the global fashion business. Many of our students have moved abroad and have been able to establish their footprint in this industry.

Come and join us. We shall lay the perfect platform for your success in this competitive industry and write the first chapter in your career’s success.

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sonam1
Fashion Designing Institute, Fashion Trends

THERE CAN’T BE A DESIGN WITHOUT INSPIRATION!!!

sonam2Everything has it’s backbone! It’s the soul that we’re talking about, and it could be inspired with a thought, an idea or a phrase but a reason for sure. Similar is the case with this outfit ‘the AK OK everything’ designed by Anamika Khanna, a well known designer who got inspired from her hard times when she acted like a lioness. Her cubs, Vishesh and Viraj, gave her the spirit to fight for it.

The designer’s inspiration ‘AK OK Everything’ is a common slang of America and is termed as ‘A-Ok’.

Every time your inspiration creates a zeitgeist in your head that you think to create something out of it to spill it out in a tangible form.

The contemporary lehenga is designed with the thought of being classy yet casual. Color called ‘Cassia’ from the forecast of 2019 created a buzz out there for others with its bold look. Her dupatta complemented the gathered details on the sleeves of her pink blouse. Sonam Kapoor got a tag on her waistband of her name out there which represents the contemporary look again. Moreover, the turquoise black metal jewelry just increased the look of all of it ethnically so well.

Sonam Kapoor’s sister Rhea Kapoor also got collaborated in this assignment and styled her at her best to slay the garment, and Sonam is best at doing the same.

It is always said that you don’t need to wander if you know what you want to do. Similarly, if you are able to get an inspiration the design will surely slay in front of the people. Everything has to be linked to each other.

sonam3The lehenga was for the marriage of ‘Isha and Anand’. Sonam Kapoor’s instagram post also appreciated the whole concept and the idea behind all of it. The inspirational story was very emotional and empowering as well which is depicted by the boldness of the garment. In design it’s always about a well known thought behind all of the successful story and Anamika Khanna proved the myth wrong that lehengas cannot slay that much by being without heavy work in the marriage!

The lehenga was for the marriage of ‘Isha and Anand’. Sonam Kapoor’s instagram post also appreciated the whole concept and the idea behind all of it. The inspirational story was very emotional and empowering as well which is depicted by the boldness of the garment. In design it’s always about a well known thought behind all of the successful story and Anamika Khanna proved the myth wrong that lehengas cannot slay that much by being without heavy work in the marriage!

Ritika Raj

BBA-FE(2017-20)

sonam4

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Fashion, Fashion Design College, Fashion Designing Institute, Fashion Trends, Fashion Trends 2018

The Job of a Fashion Designer be Like

Fashion designing is all about creativity. It’s one of the most glamorous jobs in the world and a coveted career in the fashion industry. A fashion designer conceptualizes and designs the fabric or fibre. He or she’s the one who accentuates the beauty of clothing. In India, you see an excellent line of fashion designers namely Manish Malhotra, Rohit Bal, Sabyasachi, and JJ Valaya. They’re the head honchos who’ve inspired tons of budding designers across the globe.

But before delving into the job of a fashion designer, know the different types of fashion designers. The most popular one is high street fashion; outfits are mass manufactured in this design process. Prêt-a-porter and haute couture are other kinds. So, the roles and responsibilities may depend on the designing you choose. Here’re some quintessential tasks that a designer does.

Creation or Visualisation of Idea

Fashion designers visualize the design of a cloth. They envision how fabric can be cut into an enchanting outfit. They think out of the box and discover unique patterns of the material. They also ensure that the products are being designed in keeping with the recent trends and needs of the customers.

Staying Updated About Fashion Trends

It’s inevitable for a designer to stay in touch with the recent fashion trends and clothing styles. They should be aware of the year’s Pantone colour along with the forms, cuts, silhouettes, patterns, and prints that are making waves on the runway. It’s considered a faux pas to design passé attires.

Developing Colour Story

They have an eye for colours. They blend the colours perfectly and know what contrasts will complement each other.  It’s their responsibility to make colour stories that go well with Autumn Winter or Spring Summer trends. In a nutshell, it’s their job to create striking ensembles simultaneously living up to the expectations of the clients.

Sketching Designs or Computer Aided Designing

Once the conceptualization is done, a designer sketches it for envisioning the final outfit. It’s okay if one doesn’t know sketching or drawing as computer-aided designing can also be done to figure out the detailing of an outfit.

Liaising with Sakes, Buying & Production Team

Last but not least; a designer keeps a regular touch with all the stakeholders. The day-to-day interaction extends from the buying and production team to customers. It helps in getting a clear picture of the price points, market, customer’s response, and many other essential elements.

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Asian Designer Week ’18

Vaatsaalyaa Charitable trust presented their DSYN Bloom season 4.1 contest winners with Asian Designer Week  at ITC Welcome Hotel, Dwarka, New Delhi on Friday 26 th October 2018.

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International College of Fashion being the Institutional Partner , gave its design students an opportunity to participate in  the contest and showcase their collection which they had made with hard work at the fashion week. The winners of the contest got the chance to showcase their design collection  along with a professional photo shoot by a famous photographer Rohit Suri.

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Ananya from International College of Fashion presented her collection on Revival of Faded Art inspired from Indus valley Civilization which showed immortality of that period.

Other students Shivangee, Ruchika, Shravya, Abhilasha and Priya designed a collection on monuments of India with artist Prem Raj Meher.

A unique collection on LGBT theme by BBA-FE third semester students worked on with rainbow colours by decriminalizing gay sex and giving hope to LGBTQ  community for their bright future. Miss World Diversity – Naaz Joshi walked out the ramp as showstopper for the collection.

Another collection was from BBA-FE third semester students inspired by Jackie Kennedy. They experimented with different Indian Handloom Fabrics, in conservative yet very modern and stylish independent woman.

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All the Collections were made under the supervision of  Prof. Gulbash Duggal.

Special thanks to Founder Chairman of Vaatsaalyaa Charitable Trust , Mr. Kappil Kishor for giving this platform for showcasing student’s talent.

The show was sponsored by HP Singh Agencies, Zoom Delhi , Singer, Oriflame and IDOSG.

 

ANANYA VANDANAND
MBA-FE(2018-20)

 

 

 

 

 

 

 

 

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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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Career, Career In Fashion Designing, college of fashion, Fashion Design College, fashion designing colleges in Delhi, Fashion Designing Institute, Fashion Trends, Fashion Trends 2018

LIFE OF AN ENTREPRENEUR

An entrepreneur running a successful business requires a lot of work everyday. Some days entrepreneur might feel like he/she won’t see the fruits of the labor they are putting in, but how is he/she an entrepreneur if he is not a motivator. We read such lines everyday somewhere to get ourselves pumped up but the question is how many of us really remember it in our daily tasks!

life-of-an-entrepreneue

1. Walt Disney: “All our dreams can come true, if we have the courage to pursue them.”
You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.

2. 37 Signals: “Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”

These people in our lives can be our well wishers, advisors, friends or role models but why is there no ‘myself’ in this? We must remind ourselves everyday that it is only us who are there behind the scenes of every trouble or success and they are the ropes of those people which helps us stand and remain stand in front of every charge. Being a women in India, waking up every morning yet working sounds common these days but the struggle is still there on the high command as an entrepreneur.

‘You think, you wish, you try, you face, you fall, again fall, you stand and then you win!’

Sounds very familiar for those who came forward after winning over it. Every person is rolling on this cycle of work and Kanika Tekriwal as well! The founder of ‘Jet Set Go’  – India’s first online marketplace for private jets and helicopters launched in 2014, by carrying her more than eight years of experience in the aviation industry, she realised the frustration of customers while dealing with charter brokers and operator due to the fact that because of sheer lack of transparency and non-availability of charter planes, customers pay astronomical amounts. It was from here, that the idea to develop JetSetGo started.

JetSetGo is fundamentally re-defining the private aviation business, by creating marketplaces that join the dots between charter customers and operators on one hand and service providers with operators on the other. For Kanika who has beaten cancer and is now entering unchartered territory, the flight to greater heights has just begun.

We have this story and many other stories like this in this world present which are redefining themselves everyday in front of people but it is about you that how you take stories like this among many of them to create yours. If there is a plan to start and to move forward you have to get ready for sleepless nights, to travel, to get your blood pressure stable and of course get crazy for you goal. It is all about you that how are you going to plan everything and even your nights to sleep. Its is necessary to get crazy and to think out of the box, necessary to start working and to plan every stop of yours to go up.

Kanika once said in an interview that you must choose people who are there to learn not to earn. Yes, we all have to remember such things not to be great just to meet great moments. To become a successful entrepreneur you have to have:
Ideas
Plans
Communication skills
Convincing power
Self motivated ability
Positive mind
Backups
and last but not least you always have to remind that ‘Who you are and what you can do the best that no one can? With these no problems will get vanish but surely they will always come with a ready solution to them.

 

Ritika Raj

(BBA-FE)[ 2017-2020]

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Style Your Passion Out

A wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.

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Following trends is what every girl wants, so here are some styling tips for each one of you. You can follow the same if you love this look or you can create your own looks. Styling is always crazy if it’s within you and you want to give yourself some unique look , try it out.

Plus benefit of reading ahead? As the wedding season is all around, we thought of giving some tips on styling for the same so you can create the same look with skirts or plazzos, as you like if you need something new.

Different ways of styling a duppatta

  1. Style your duppatta with a crop top(if you don’t want to go with a crop top, choose a plain top) along with a palazzo or pants in the following ways:
    1. Saree style
    2. One side dupatta
    3. Over both the shoulders
    4. Lehnga style dupatta
    5. Bengali style drape

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  • Saree style: Tuck your duppatta on one side of your pants or palazzo and fllowed by back to front.
  • One sided-duppatta- one can clearly undesrtand from the name that duppatta is taken on one side of the top falling down stratight and can be either struck on with pleates or just leaving it as it is.
  • Over the shoulders: wearing duppatta like one wear it on the suit i.e. from one shoulder to another shoulder. It gives a cowl to your duppatta.
  • Lehnga style duppata: dropping of dupatta on one shoulder to carrying it in other hand like one carries in lehenga style to give your garment a lehenga look
  • Bengali style duppataa: everyone is aware of bengali sarees, they are so beautifully carried and its fall is amazing so why not to style it over it. Draping of duppatta in bengali saree look will give your garment a definitely unique look.

ACCESSORIES

Accessories are must to go with your style but what matters is how you carry accessories with your look whether to give it a modern look or whether to give it a traditional look.

Let’s see:

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To give it a traditional look carry your boho accessories like a boho earring to neckpiece to rings.

Or if you love being a classy modish girl go have your western accessories on, girllll.

Some places to get your accessories in Delhi could be be Lajpat Nagar, Sarojini Nagar, Pallika Bazar. So go, rock it.

FOLLOW YOUR VIBES!!!

FASHION IS WITHIN YOU!!

CREATE YOUR OWN LOOK

Simran Dhingra

(BBA-FE)[batch 2017-2020]

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