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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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How To Grow Your Fashion Business Successfully

Gulbash-Duggal

Beginning a business is simple, yet making it a triumph is troublesome. Actually, 90% of new businesses come up short. In the event that you need to be staying in the remaining 10%, you should realize how to grow a business. There are a lot of development methodologies you can receive to develop your organization and extend your business. fas1My point here isn’t to furnish you with a mammoth rundown of procedures, yet rather list six of the most significant, simple to-actualize activity focuses, which can enable you to develop your fashion business effectively.

So here’s what you need to focus on…..

1. Know your intended interest group

2. Make them an offer they can’t overlook

3. Keep tabs on your rivals

4. Turn your site into a lead-producing machine

5. Use web presence to achieve your prospects

6. Be mindful of your asset reports and money-flow

How about we take a gander at how each one of these six stages can prepare your fashion business to develop.

1. Know Your Intended Interest Group

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The initial phase in figuring out how to grow a business is to have a reasonable thought regarding who your objective client is. When you are clear about who is well on the way to purchase your piece of work, you have to comprehend what their necessities and torment focuses are. This will enable you to customize the general client experience to make rehash business. You can communicate with your crowd to leave a positive effect on them and assemble a solid security. Continuously give a listening ear to their surveys and convey sound proposals. Without a doubt, knowing your intended interest group well is unquestionably a venturing stone to the voyage of developing your organization effectively. It will enable you to settle on further business choices effectively.

2. Make Them An Offer They Can’t Overlook

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When you realize your objective clients’ prerequisites and woes, ensure your merchandise or service has everything to unravel those torment focuses or meet the necessities. At that point make a captivating pitch. Make your offer so convincing that your group of spectators can’t overlook. Along these lines, you can leave a positive and solid effect on your target audience. They won’t just pick you but also recommend your organization to other people.

3. Watch Your Competitors

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When you know about how the other businesses in your field make deals, it can help you in three different ways:

  • Understanding how your intended interest group uses and rates your rivals
  • Finding out the qualities and shortcomings of your rival
  • Getting a push to conceive pragmatic methodologies for your objective market ensuring that you have kept a tab on your rivals.

This May Be Done In Different Ways:

  • First, make a rundown of brands that you believe are the nearest contenders of your business or who hold the possibility to move into your commercial epicenter.
  • Once you’re finished with this, buy in to their organization online journals to get data about their way of life, new items, highlights, enlists or any association dispatch program.
  • Follow them via various networking media to remain refreshed.
  • You can go to the exchange occasions and classes that your rivals likewise go too routinely. Other than these proposals, you can decide on online apparatuses that can enable you to do the contender investigation. Discover why your rivals have turned into the main names in the business you are working. At exactly that point will you have the option to adjust your way to deal with remain in front of the challenge.

4. Transform Your Site Into A Lead-Producing Machine

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A legitimate vital methodology is expected to enhance your site to create leads for you.

Here are a couple of thoughts to grow a fashion business effectively utilizing this methodology:

  • Incorporate your business’ contact number on each page of your site.
  • Include input and reviews alongside photographs of your customers and clients.
  • Clarify your offering in a video and add this to your site.
  • Ensure your video enthralls, draws in and instructs your guests.
  • Introduce a live one-to-one chat choice.
  • Offer something to guests through spring up advertisements.
  • Utilize a straightforward text style in the site content, include pictures, and remember to keep void area between substance to keep up a pleasant and rich plan.

Furthermore, one thing you should recall, whatever approach you take for making your site a lead-producing machine, you have to test the progressions occasionally. Look at Google Analytics, for instance,  to discover which of your methodologies works best for your business, with continuous understanding, authentic information and transformation pipes.

5. Utilize Internet Based Life To Achieve Your Prospects

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In online networking, by sharing substance that increases the value of your client group and connecting with them, you can manufacture your image effectively. Be that as it may, shouldn’t be something said about achieving new clients? Is internet based business valuable in achieving new clients?

Obviously, it is. Simply begin the procedure via scanning for watchwords and hashtags that are pertinent to your business. When you type an important hashtag in social stages, you will locate various individuals discussing a similar point. You can take part in such discussions, share your mastery and get took note. Thusly, you can discover influencers who are discussing the points relevant to your business. Influencers frequently have an enormous gathering of supporters. So captivating with such influencers via web-based networking media can give you incredible presentation and help you achieve more prospects.

Some of the most effective methods to grow a fashion business on social media are to have a challenge, share gainful matter, post engrossing recordings and utilize a suggestion to take action to drive consideration of your intended interest group in online networking.

6. Know About Your Asset Reports And Money Flow

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Your accounting report comprises of point by point data about the salary and income of your business. It gives you a brisk perspective on your organization’s advantages, liabilities and value. More or less, an asset report causes you comprehend the budgetary soundness of your business. Furthermore, when you know about your organization’s money related wellbeing, you can settle on intelligent choices for further speculations that will in the end make your business suitable and feasible.

Your business resembles your child. So you deserve to become wildly successful. On the off chance that you realize your group of spectators better, offer overwhelming products and services, keep a tab of your rivals, utilize web based life and your site to achieve prospects, and realize your monetary record well; achievement will pursue.

Prof. Gulbash Duggal

Associate Dean, ICF

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BBA

COUNTERFIETING! A COMMON AFFAIR…

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Counterfeiting as a business is a question in itself, whether it is a success or a failure. But if we analyze it technically the process has it’s own wide sector in the world which is moving on day by day basically with a success because at some point it is taking place as a substitute. In this fashion world, we have designers who work hard to get their names and fame in the society. As these aspects of their lives grow, the prices of the products grow as well with the class.

Counterfeiting plays an important role for the people as the consumers who want to buy with the affordability counterfeiting2are okay with a bit change. On the other side this process also gives the kick to the other designers to develop the original idea more and showcase it with their name. This connection between both the designers increases the zeal where they have to invent more out of the box ideas to maintain their place in the society. So basically there are two types of the designers we have in this society. The one who is the ‘inventor’ , creates it all with the mind he has and the other who is the ‘developer’ who finds out what could be added or subtracted in it to make it  his own idea. This situation creates a business in it’s own at the time when the developer enters as the consumers also get new options and the creator has the challenge to prove himself again on the next stage and this cycle goes on and on.

 

Counterfeiting might sound wrong as a business but if we look in depth it is an everyday kickcounterfeiting3 for the society to move   ahead in this business. We cannot term anything right or wrong in business as for an entrepreneur this is the main     challenge that if he is able to find any benefit for the business in that wrong side as well that day will be when the   tables will turn to the right.

 

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Coco Chanel  was once asked if she is afraid that the world is copying her designs and her business can be in trouble and that day with a smile she replied,

“ I’ll be afraid the day when people will stop copying.”

The meaning behind the line was, the people will only stop copying it when they will stop liking it and thinking that now it is not worthy enough for them and their business. So the whole concept is not bad for anyone, it is only us who take it in an offensive manner because we do not realize that this is our biggest achievement that we are growing and giving a path to grow others also and even they cannot deny it. A situation where you rule your sector efficiently.

Ritika Raj

BBA-FE (2017-2020)

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Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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partners in crime3
BBA, Career, Career In Fashion Designing, college of fashion, Events, Fashion, Fashion Trends, MBA, PG in Fashion Designing, street style

Partners in Crime

It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.

partners in crimeThis time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.

P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,

‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’

We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.

“WE ALL NEED TO CARE FOR THIS PLANET.

BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”

It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.

Join us. Rebel.
Be part of the slow fashion revolution.

partners in crime1

P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.

The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.

FASHION FOR THE FUTURE

Simran Dhingra

BBA-FE (2017-2020)

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peta
BBA, Career, Career In Fashion Designing, Events, Fashion, Fashion Trends, MBA

SUSTAINABILITY THIS TIME

The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!

Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.

Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.

This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.

In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.

It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-

  • Think of organic fabrics
  • Ignore fabrics like fur, pure wool and more
  • Try to design the garments which do not include animal skins
  • Think and look twice for the fabrics and it’s blends
  • Last but not the least,

Love animals with the real smile not the greedy smile!!!

love-animal

 

Shubhi Goel

BBA-FE(2017-20)

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challenges
BBA, Career, Career In Fashion Designing, Courses, Events, Fashion Trends

3 Challenges Every Entrepreneur Must Overcome

No matter the industry, these universal roadblocks require business owners to balance immediate needs with longer-range strategies.

entrepreneurshipIn this entrepreneurial world people are running crazily for their start ups and because of this race, they have not considered the key points to survive. This race is a never ending one and always gets longer and difficult. We face challenges every second in our lives, some of which gets resolved and some we just let go off. But, is it the right thing to drop the challenge when you think you’ll face a lot of difficulties to complete it? Doing this is nothing but loosing entrepreneurial identity.

This means that we are somewhere getting unfocused and demoralized, in fact not facing the reality of being motivated.

Let’s focus on the three challenges that every entrepreneur must overcome-

1. Avoiding burnout.

The passion that often makes entrepreneurs successful is their downfall. Many of us devote time, money, passion and energy to our ventures. We run the risk of being consumed if we stay plugged in all the time. We need time to disconnect and get some peace to motivate ourselves and to regain the ability to think politely and not in the chaos. Many entrepreneurs employ the 80/20 rule while on vacation, i.e, 80 percent of time is dedicated to relaxation, and 20 percent is spent on work.

No matter which solution you choose, it’s essential to carve out time to relax, truly recharge your batteries and maintain a healthy mindset. If you don’t take care of your mental health, your business ultimately will suffer.

2. Tracking cash flow.

Cash flow is the lifeblood of any small business. In fact, poor cash-flow management is one of the main reasons businesses fail. Tracking cash inflows and outflows may not be the easiest or most glamorous part of running a small business, but it does separate a good entrepreneur from a great one.

Cash flow, profit, money, goodwill, business and more, these terms always get into our minds just to remind us that we have to be serious and earn money in a better way. Despite this fact, our mind ignores the real phase that it’s not about being serious it’s about being dedicated yet motivated to run the business successfully.

3. Raising capital.

At pivotal moments in your business’ lifespan, you’ll need to raise funds so you can innovate and grow. While many people consider only the traditional bank-loan route, the modern entrepreneurial landscape offers alternative funding streams. You could consider equity or rewards, crowd sourcing options, incubators, loans or grants, angel investors or investment companies.

Not every option will be right for your business, so it pays to do some research to find out which is the best fit.

It’s easy to run the business, raise a business but to raise funds it’s also something where the actual challenge lies in this world. Your goodwill will be your final aspect which will decide you future of the business.

We will face such challenges every now an then but again, we have breathe, think, understand and listen to ourselves to solve it as every hurdle in this era so that it will take you higher and higher after jumping over it and not falling down.

 

Ritika Raj

BBA-FE(2017-20)

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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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INKTOBER

Here comes October or I should say ‘Inktober’! In 2009 Jake Parker started Inktober, a popular annual celebration of ink drawing during the month of October. In 2014′s Inktober, over 100,000 inked images were tagged on Twitter by participating artists. Inktober continues to be a popular social media phenomenon in 2018, with people appreciating the positive drawing habits and creativity that the concept of Inktober brings out.

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INKTOBER RULES…

1) Make a drawing in ink (you can do a pencil under-drawing if you want).

2) Post it online

3) Hashtag it with #inktober and #inktober2018

4) Repeat

Note: you can do it daily, or go the half-marathon route and post every other day, or just do the 5K and post once a week. Whatever you decide, just be consistent with it. Inktober is about growing and improving and forming positive habits, so the more you’re consistent the better.

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VIJAYA ASWANI

Vijaya Aswani is an illustrator who belongs to Bangalore. She is a great observer yet creates a pun in her every illustrated art. This Inktober, Vijaya participated in an exhibition in Bangalore where she came up with her creations like bookmarks, stamps, cards, and many more. Vijaya has an ability to just observe the people and illustrate its funny side instead of portraying them. She has her Instagram account named @spreefirit and owns a website www.spreefirit.com with 6,850 followers following her.

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She says that, ‘Spreefirit is the heart child of Vijaya. She expresses feelings and emotions through her weapons of mass creation viz. pencils and E-eccentric sense of humour.

Her aesthetic celebrates our idiosyncrasies and imperfections, making quirky drawings of feelings the real portrayal of humans, free from all existential dread.’

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According to Vijaya, an illustration is a way to express oneself with a pun in it that makes it attractive and expressive. People like Vijaya Aswani have taken art to another level. Inktober is a time of year where all the ‘arty’ people participates and celebrates it with the INK.

Ritika Raj

BBA-FE(2017-20)

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ORIENTATION WEEK BBA FE

In the week of fashion’s orientation, the students are really excited to learn more and more! And like every year, ICF here gave it’s students a warm welcome. On the Monday of our orientation’s week, all the students went to Delhi Haat to learn, explore and find out what their stream of interest is. Students were really enthusiastic and curious to know about the product from the scratch till its final version. The outing was totally filled with explorations, observation and not to miss the shopping and food.

 OUR LAST GENERATION OF THE 90s[TASK]

As they are the last generation of the 90s, they were supposed to give a presentation of their role models in fashion and were supposed to dress up like 90s. The fun part in the air of ICF was the appearance of students in 90s. They were literally in their role.

DAY1

Manu Sachdeva

On Day 1, our newcomers met two renowned designers Manu Sachdeva and Bharti Mishra. Manu Sachdeva shared the journey of his designing career till now. The journey enlightened a lot about the struggle, hard work and the tasks the students will have to perform in their everyday life to grow in the fashion world. The session was really helpful for our students and even encouraged them a lot. Bharti Mishra, who is specialized in textiles, told them about the fabrics by relating the culture of India with the techniques and colors of our country.

DAY 2

Kriti Mehta

The second day was really enthusiastic and fun. Students met their own reality that how creative can they become and what can they do with their skills. Ms. Kriti Mehta, faculty of ICF, helped out the students to open up and to feel free with their ideas by a game named ‘GO ON’. The game was about to make something and hide it partially so that the second person continues it by creating something else. At the end of the day, they met a designer Mona Kapoor again with an interesting story.

DAY 3

Day 3 was fun to go out. Our newcomers went to the Doll Museum to explore the art in their surroundings with faculty with a heart of ‘let’s look something for fun’, Mrs. Sunita Chauhan. Apart from this, the guest speaker for the day was Ms. Oshana Kewal, Photographer and Multidisciplinary Designer. She graduated from NIFT Delhi in 2017 with a bachelor’s degree in fashion communication. Ms. Kewal addressed the class with her experiences and gave a lot of tips regarding fashion.

DAY 4

gulbash-dugal

Day 4 it was! This day was somewhere more special, as it was started by our Prof. Gulbash Duggal, again with a fun activity. The day went forward with a guest speaker  Mr. Mayank Sehgal, an ex-Pearlite, who has his own designer label. He explained a lot of interesting elements of the struggle of a designer’s life. The day ended well with a small talk by Mr. Vinod Kaul. He is a really experienced man in the industry and has worked with a lot of known brands like Louise Phillipe, FDCI, Benetton and more.

Day 5

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The last day of the orientation week came up with a sunshine as the students got addressed by designers Ms. Sneha and Ms. Ankita. These designers ended up the orientation week with a bag full of knowledge for our newcomers.

We wish our newcomers all the very best for their journey with ICF and hope that they make the most out of the opportunities that they’re going to get in here and make ICF proud.

Ritika Raj
BBA-FE(2017-20)
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