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Fashion Design College

Victorian Era with an Indian Twist at Asian Designer Week – 2019

Victorian era, a glamorous time period for rich Indian textiles. The fusion of these two far apart poles was the theme of our project this time. The challenge at hand was to bring to life, a garment which was set in the victorian era but fabricated in authentic Indian Textiles. It may seem like an easy thing, in theory, it did to us too, but when it came to practicality, this was the hardest thing about the project.

Victorian-Era-with-an-Indian-Twist

We began our quest with updating our knowledge on everything related to the victorian era fashion: the silhouettes, the fabrics, the colors, all design elements, accessorization, utility wear, etc. The Victorian era was a time of flowy, fluffy ball gown, of lacy parasols, of large, feathery hats, of elegance, of feminity. People of that era had dress codes for specific occasions, there were high societal expectations for women, and to fit those expectations women’s fashion was changed drastically.

Next came our research on Indian textiles, which was an eye-opening experience because we happen to neglect our beautiful collection of textiles every single day. Indian textiles are rich in culture, color, and history of their origins.

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This collection was to be displayed at the Asian Designer Week 2019, so our deadlines were tight. I personally believe in practical learning, and taking on a challenge to stitch a garment to be displayed in a fashion show, was on my list for long. This time, I was able to successfully take that challenge head-on. After all the approvals in line, and the fabric ready at hand, I drafted patterns for my design with the help of my wonderful faculty always ready to help me. It took me around 4-5 days to completely perfect my garment, and another couple of days to complete my accessorization. I chose to make a parasol on my own as part of my accessorization, along with a waist belt and a ruffled necktie, which completed the whole look.

Our show was scheduled on 6th October 2019 at Hotel A Dot by GNH, ambiance island, Gurugram. We reached the venue around 1 pm the same day, with all our things ready for the show. After a few minor issues backstage, we were able to get our models ready for the display in time, which was a feat in itself, but also a nerve-wracking experience, because that entailed that the show was about to begin.

Our display went wonderfully well, without any mishaps, which made us all let out a breath we didn’t know we were all holding in.

To me, this whole project will always be dear to my heart, because it was an amazing concept, brought to reality by my own hard work, day and night, and I’ll forever cherish it as a student, and furthermore.

Abhilasha Sharma
3rd Semester, BBA FE (2018-2021)

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Startups Get Major Boost In Budget 2019

The government will set-up another TV program on DD, solely for new businesses in the Nation.  Many changes crosswise over work laws, instruction, and rental lodging to directly affect new businesses in the nation.

In a noteworthy lift to a large number of new entrepreneurial ventures in India, the administration declared a large group of motivations to “liberalize the enterprising soul” as expressed by India’s first woman finance minister, Nirmala Sitharaman.

These incorporate a TV program solely for new businesses, facilitating remote direct speculation rules in startup portions like staple, online business and sustainability conveyance, proposing a large group of upgrades to the advanced installment frameworks biological system that helps new companies guaranteeing new companies don ‘t feel the warmth of heavenly attendant expense from IT experts.

Like the first, the administration will initiate a new TV program on national telecaster Doordarshan, solely for new companies in the nation, which will fill in a stage to match financial speculators with growing new businesses. The TV program will be planned and executed, and be run by start-ups, Sitharaman said.

Aside from this, the administration will help set up around 80 “work business incubators” and 20 technology-based business incubators in FY19-20, which as indicated by Sitharaman will make 75,000 talented business visionaries in horticultural industry divisions.

The finance minister has additionally proposed 100% FDI in insurance-mediators, a category that most new businesses fall in. Aside from this, the legislature has additionally allowed 100% FDI in single-brand retail and proposed expelling the 30% nearby sourcing standards. Experts state that new businesses like Pepperfry, Urban Ladder, Home Lane, Livspsace and other people who operate through the physical stores will likewise be profited by the new recommendations.

Also, Sitharaman declared a few measures to streamline work laws, instruction, and rental lodging clause which will directly affect new companies in the nation. The finance minister also said that work laws will be modernized into a lot of “four work codes” so as to “institutionalize enrollment and recording of profits and loss disputes”.

The ‘Stand up India’ scheme, launched in 2016, to back entrepreneurship in women and the lowered segment of the society, will be more long-drawn-out during the whole extent of 2020-2025, according to the finance minister.

“To further empower the women entrepreneurs, women SHG Interest Subvention Program to be expanded across India,” Sitharaman said while declaring the budget.

New businesses won’t be exposed to any sort of examination in regard to sharing esteem premium. A system is additionally being set up for e-confirmation, Sitharaman said. Indeed, even the valuation of Category II AIF reserves (Real domain reserves, private value reserves (PE assets), and assets for distressed resources are enlisted as Category II exchange venture assets, or AIFs) out of IT investigation, the account minster proposed in her Budget Speech.

Prof. Gulbash Duggal

Associate Dean, ICF

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Fabric – The Heart of Clothing

We, the students of BBA FE 2019-2022 got a chance to visit the fabric outlet on 2nd August. The main idea of the visit was to plant the basic knowledge of fabrics to us since we have just embarked on our journey into the fashion industry. For students who have just stepped into the world of fashion, acquaintance with different kinds of fabric is very significant.  HP Singh is a multi-story fabric outlet with different departments and a huge amount of fabrics on each floor. Initially, we were taken to the silk section where two employees took us through a huge range of fabrics displayed at the shop. We were made to touch and feel different fabrics and gained a lot of knowledge about fabric blending. We looked at fabrics that were pure and others which were polyester – mixed like cotton lawn, organza, viscose, raw silk, satin, crepe and got to know their texture.  Ms. Bharti Mishra, the teacher-in-charge for the visit had an immense amount of knowledge about fabric and guided us along as we went through varied fabric sections. She also explained to us the uses for different kinds of fabrics shown to us and gave value to little details about the fabric.  She had a splendid knowledge about the prices of different fabrics and was inquisitive about the same. We learned how prices vary with different fabrics due to the material used and the kind of techniques used in the making of the fabric. For instance, Cotton viscose being pure was more expensive as compared to the polyester mixed viscose.

After enough displaying of different fabrics and prints, we were taken to the basement where we met Mr. Bakshi, the owner of the outlet.  He introduced to us a whole different variety of plain cotton fabrics which varied in their thickness because of the differences in the thickness of yarns and also, the warp and weft techniques. He laid in front of us various cotton fabrics like cotton voile, poplin, percale, canvas, jacquard, and many others. We learned about different constructions: weaving and knitting. Weaving is done by warp and weft technique and knitting is the interlocking of yarns. We witnessed knitting in fabrics like Croatia, shantley, nylon, cable knit. He made the knowledge of huge amount of fabrics look easy to us by the way he presented them one after one and did not pull back from clearing our doubts and questions.

H P SinghH.P. Singh over the past 40 years has been leading fabric suppliers to a thousand of our customers worldwide.  Located in Nehru Place, they’re literally a one-stop-shop for any kind of fabric that you’re on the prowl for. They are an acclaimed supplier of various types of man-made fabrics, designer drapery fabrics, designer upholstery fabrics, natural fiber and numerous blends of linen with cotton, viscose, elastic, silk, polyester and other blended fiber. They are known in the market for high quality and are likely to meet all your fabric demands.

In a nutshell, our experience of the visit was an interesting and definitely a successful one. We can never have complete expertise in fabrics in just one go but we are now very familiar with them and know a basic inside story into the world of fabrics.  I really look forward to visiting more such shops and enhance my comprehension of different fabrics.

Tanisha Gupta

BBA FE 2019-2022

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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

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This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

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The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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The Pret Imperative

I became the head (Executive Director) of the FDCI, now nearly a decade ago. Our office was in an apartment in Saket, a common practice at that time. To reach the office on the second floor, we had to walk up the stairs and jump over a sleeping dog known for being aggressive when provoked. As I took up the onerous reins of the fashion industry in India, I realized that much like the dog, the gross artistic talent of Indian designers was immense but the fashion design industry was still in its infancy and had made a little impact at home in India, much less the World. Coupled with the rich Indian heritage and culture we should have been talking of a major industry. In reality, designers were living from hand-to-mouth and quite literally operating from their father-in-law’s house!

This is when I commissioned research through the well-known consultants KPMG to study the level of the current industry and also to benchmark the West where billion-dollar brands such as Giorgio Armani, Versace, etc. all mocked us. Surprisingly, my initiative did not find sympathetic support from the FDCI Board which, unfortunately, consisted entirely of designers who were sure they knew it all. The results of the study, however, were seminal.

In the West, the industry started at the top of the design totem with couture (exclusively one of a kind) remaining exclusive and relatively small. It did make a handful of designers personally rich but as an industry, it was nowhere, and it was extremely risky for investors. The industry grew as designers moved down the chain to diffusion – multiple but limited lines which were sold in studios with, most often, the designer himself in attendance. The real breakthrough came when a few enterprising designers pushed to move into pret-e-porter (ready-to-wear) available off the shelf and at affordable, even if premium, prices to a vast upper-middle-class!

The move to Pret was not easy.  Designers quickly realized that Pret required large numbers to make business sense. This required efficient factories, distribution to a large number of stores, marketing, etc. This was usually beyond the competence of designers and was also beyond their interest areas. This is the classic clash in a fashion business – how to mate the vagaries and subtleties of art with the heat and dust of a competitive marketplace. The solution, of course, was the partnership of the high-flying designer with down-earth businessmen. The partnership could be in the form of a joint venture with a corporate which could bring in finances and skilled managerial support. That is how the West got into the big leagues.

Unfortunately, we in India faced many hurdles on many sides. At the FDCI, to promote Pret, we instructed all participating designers to show only Pret collections at the India Fashion Week. However, this was easier said than done as designers still displayed what they were most comfortable with – couture! Those who did venture forth most often came up with watered-down lines of their couture lines or worse still, Western wear! We could see that Indian fashion had a long way to go to mature. Customers were also in a time warp where they valued the weight of the garment, the amount of embroidery or surface work done and hesitant to move beyond drapes.

On the creative side, designers had to learn, to their dismay, that pret is not a mini version of their couture collections with, say, a little less embroidery but required a fresh new approach and a totally new collection.

The other challenge at the FDCI was to get investors and corporates to partner Indian designers. The trouble was both ways – with designers and with Indian corporates.  From the FDCI we extolled Indian designers, but businessmen found it difficult to relate to persons who ‘got up only after 11 o’clock’, did not care much about business civilities and wanted to be treated as prima donna’s! On the other hand, designers could not accept that the corporates valued their business to just a simple multiple of one year’s sales rather than the hundreds of crores they thought they were really worth. Further, they found it unthinkable to sell their label, which was usually their own personal name, to an alien entity and risk the possibility of losing it entirely. The result was that potential corporates such as Raymond, who even launched a Designerwear chain called BE:, baulked from backing any designers. Instead, when expansion was called for, they preferred to buy out premium, mass brands which in the case of Raymond was Color Plus. It finally devolved on foreign businesses such as LVMH, who better understood the dynamics of fashion, to invest into Indian designers.

Luckily, the new breed of Indian designers, having much less baggage of yesteryears, is far more business savvy and are able to quickly appreciate business complexities. However, Indian corporates are still tardy at making investments in Indian designers as they are still uncomfortable with the risks of the industry and still face a less than robust retail infrastructure. The saving grace has been the VC’s and other foreign investors who have made that move. Today there are a handful of Indian designers who have made it close to the Rs 100 cr. annual turnover. This includes the like of Rohit Bal, Ritu Kumar, Sabyasachi, Tarun Tahiliani, Manish Malhotra and Anita Dongre. Of particular pride for us is Anita Dongre, whose pret labels and retail chains, Indo-western styled Global Desi (138 retail stores) and  Western-styled AND (125 retail stores) together with other labels add up to a solid Rs 725 cr per annum.

Although having less flourish or creativity than her brethren, Anita’s Dongre’s phenomenal success has been due to a relentless focus on Pret, sharing the business end of the stage with her MBA brother, Sawlani and the VC’s who put up the money. This is just a tip of the iceberg of what Indian fashion can do when everything falls in place. To be sure, there is still a long way to go but now the glass ceiling for Indian designers has been broken!

Vinod Kaul

Jt. Managing Director, ICoFP

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India is a country with various cultures and tradition

It was around 1980s; the late 80s and the 90s saw a spurt growth of fashion in India.

It was only in 1999 that India showcased its first-ever fashion show. Of course, there existed many designers before the 90s but the fashion industry was never that widespread until the late 80s and 90s.

The main trademark of fashion in India is because of the Bollywood industry. Since its inception, people get really inspired and keep trying to copy the designer’s styles.

In the year 1986, the Ministry of Textiles, Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology in India.

The word fashion brings the glamour. There are 100s of designers now. Some are really popular and some are still expanding. India today is one of the mostly dense countries which are mainly giving a hand to the fashion industry in order to magnify.

The western culture has most influenced our fashion industry. However, Indian cultural fashion has not loosened its popularity too.

Our fashion industry has started to grow and is expected to propagate exponentially in the next two years.

The growing population itself is predicted to hand the fashion industry to develop manifold. The love for brand names has already gone crazy and that will increase the consumerism.

In a nutshell, it can be said that the Indian fashion industry is budding at a high pace. This industry is offering a wide range of opportunities to the creative people, artists, hard-working and innovative people.

There are plenty of job opportunities in this sector; so what I personally feel about this is that the Fashion Industry is totally going to be a professional’s career choice with a lot of fascination. Rest, the time will showcase what the industry beholds for us.

Saloni Sharma

BBA-FE (2019-21)

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AN IMPORTANT FASHION LUMP: WEB DESIGNING

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Fashion industry these days is a very wide and day by day growing business in itself and that is why there is a need of development every second. Businesses need something new everyday to get a different identity and that is why web designing these days is way too important in fashion industry.

 

People out there are running their businesses and some of them are well known from the start but get stuck somewhereweb2 somehow at some point of time to grow more. So, web designing is the life saver for them and a new challenge as well to grow more in an efficient manner with a touch of designing and convenience as well. To start web designing there is no tangled path for it, people can do it in a simple manner as well if they want to do it on their own.

You just have to set a domain name, have to get a hosting and then have to play around with the settings and add ons like you do with an android phone. Yes, there is coding and the technical path as well but you just have to set it first and then in some time you yourself will learn the operational path. This activity is efficient at least to increase some knowledge to handle the everyday kick challenges by yourself and to learn something new to earn, learn and sell more.

 

This whole concept of web designing has an impact all over the globe and therefore has increased the globalization as well. People do their businesses all over the world with just one website, they grow, they expand, they learn and they earn.

Web designing is to cover of the whole social media and if the whole process seems to be difficult and moreover you are not in a mood to spend more for the web designing team then you have the access to your social media. We all know that this discussion has been already applied in people’s lives but there are some of them who don’t know that even Facebook and Messenger now have the option to create business pages which can do marketing of at least up to 40% of their expectations.

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This all gets carried away when there is the will to do the business and to get it grow as a human only. web5Our businesses are the artificial humans who has to grow every single day and need something for the process.

Web designing is the root of that process in this century as the internet is on peak in our lives and we are depend on it somehow in many terms without a denial. So, the whole process of the web designing is very creative, innovative and exciting in itself as after sometime you feel like you are designing your phone theme with a launcher and this appear to be very easy and handy after some time. After that you can add any theme, plugins, appearances, settings, securities, e-commerce themes and many more features just to make it secured and visible in the society.

There are certain domain and hosting sites like Go Daddy, Webgate, Hostgator and more who helps you to buy the identity of your site with the certain name that belongs to you only.

 

Once you start with this you can learn about this step by step and can get access to the growth of your business easily. This web designing can web6 help you getting the side income as well to create a freelance web designer image,   by the time   people gets specialized with their work as they learn and gets the   experience. So the task has   it’s pros a lot.

Moreover, in this era people must be familiar with the technological opportunities   they got to   move ahead by creating their own identity with all the knowledge and   experiences they   earned  day by day by doing the mistakes and learning to resolve   by never forgetting their   own  touch to add in it.

Ritika Raj

MBA-FE (2017-2020)

 

 

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Here’s What You Need To Look for in Best Institute for Fashion Designing

If you wish to start a career in the fashion industry it goes without saying that you need to choose the best college for fashion designing. The popularity of this career option has led to the mushrooming of colleges and institutes across the country. Not all are likely to offer you the same kind of training or exposure you need in an industry that sees cut-throat competition. So how do you separate the good institutes from the ordinary ones? Here’s what you need to look for in the best institute for fashion designing –

# The Course Program
There are various courses offered by the colleges at the under-graduate and post-graduate levels apart from several short-term courses. Naturally, you should start choosing an institute after reviewing the course program thoroughly. Does it cover the areas you are interested in? For instance, if you wish to make a career in fashion marketing and merchandizing you should choose an institute that offers you specialized programs in this domain. Never make the mistake of taking up a course you may not be passionate about.

# Location of the Institute
The location of the institute plays a very important role when you are choosing a college for fashion. It is an area where exposure to the industry plays a very important role in introducing students to knowledge as well as the latest trends and ideas in the industry. If you study in an institution that is located in one of the remote parts of the country you aren’t likely to get the same exposure. This is why you will find the best institutes for fashion designing in cities like Delhi and Mumbai.

# Hands-on Training
While choosing an institute in Delhi or Mumbai would serve as an advantage you’d be naïve to think that every institution in these cities would offer you the same kind of exposure. Know the kind of internship opportunities the institute offers as working with a top designer or label would help you sharpen your skills. Similarly, the course should take you out of the classroom and let you work in models which help you understand the challenges in the industry. The institution should invite guest faculty who share their experiences within the industry.

When you keep these things in mind you will be able to choose the best institute for fashion designing in the country. Remember your choice of institute will lay the foundation for your career and you need to make the right choice.

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THE GIRL BOSS BRANDS!!!

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The two brands, Semessta and SSS, are known for the girl boss dressing opinion. Both the brands are emerging and have their own signature thoughts and styles with their own identity. The fun fact is, these brands gives you option to select according to trends and affordability, keeping in mind the enthusiasm of the shopaholics.

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The  brand Semessta is about the modern women which gives access to the international clothing  and to celebrate women at their best. Semessta focuses on apparels specific to partywear, beachwear, gymwear and more. It defines women in an appropriate manner and to rescue them from the  outfit of the day situation. We women are at the peak  with the independency in this corporate world and as per the fact our dressing defines our personality in which Semessta helps us slay it at it’s very best.

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On the other side, STREET STYLE STORE has its own definitions towards fashion but with the same intentions to dress the girl boss. They do have men’s collection as well but what they have as their cherry on the cake is that they provides ‘SALE’ for the entire year which makes shopaholics go crazy and get attracted.

Discounted prices are their main attraction what they do to make their guests become permanent customers. Moreover, a lot of varieties in clothing, foot wears, accessories makes it much easier to find many things in one area.

Street stylers even makes a consumer feel good by providing styling tips in a pictorial form which makes the consumers also choose the ‘already done combo packs’ so that they just have to wear it.

Ritika Raj

BBA-FE(2017-2020)

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