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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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Career, Career In Fashion Designing, college of fashion, Fashion Design College, fashion designing colleges in Delhi, Fashion Designing Institute, Fashion Trends, Fashion Trends 2018

LIFE OF AN ENTREPRENEUR

An entrepreneur running a successful business requires a lot of work everyday. Some days entrepreneur might feel like he/she won’t see the fruits of the labor they are putting in, but how is he/she an entrepreneur if he is not a motivator. We read such lines everyday somewhere to get ourselves pumped up but the question is how many of us really remember it in our daily tasks!

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1. Walt Disney: “All our dreams can come true, if we have the courage to pursue them.”
You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.

2. 37 Signals: “Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”

These people in our lives can be our well wishers, advisors, friends or role models but why is there no ‘myself’ in this? We must remind ourselves everyday that it is only us who are there behind the scenes of every trouble or success and they are the ropes of those people which helps us stand and remain stand in front of every charge. Being a women in India, waking up every morning yet working sounds common these days but the struggle is still there on the high command as an entrepreneur.

‘You think, you wish, you try, you face, you fall, again fall, you stand and then you win!’

Sounds very familiar for those who came forward after winning over it. Every person is rolling on this cycle of work and Kanika Tekriwal as well! The founder of ‘Jet Set Go’  – India’s first online marketplace for private jets and helicopters launched in 2014, by carrying her more than eight years of experience in the aviation industry, she realised the frustration of customers while dealing with charter brokers and operator due to the fact that because of sheer lack of transparency and non-availability of charter planes, customers pay astronomical amounts. It was from here, that the idea to develop JetSetGo started.

JetSetGo is fundamentally re-defining the private aviation business, by creating marketplaces that join the dots between charter customers and operators on one hand and service providers with operators on the other. For Kanika who has beaten cancer and is now entering unchartered territory, the flight to greater heights has just begun.

We have this story and many other stories like this in this world present which are redefining themselves everyday in front of people but it is about you that how you take stories like this among many of them to create yours. If there is a plan to start and to move forward you have to get ready for sleepless nights, to travel, to get your blood pressure stable and of course get crazy for you goal. It is all about you that how are you going to plan everything and even your nights to sleep. Its is necessary to get crazy and to think out of the box, necessary to start working and to plan every stop of yours to go up.

Kanika once said in an interview that you must choose people who are there to learn not to earn. Yes, we all have to remember such things not to be great just to meet great moments. To become a successful entrepreneur you have to have:
Ideas
Plans
Communication skills
Convincing power
Self motivated ability
Positive mind
Backups
and last but not least you always have to remind that ‘Who you are and what you can do the best that no one can? With these no problems will get vanish but surely they will always come with a ready solution to them.

 

Ritika Raj

(BBA-FE)[ 2017-2020]

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Career In Fashion Designing, Fashion, fashion designing colleges in Delhi, Fashion Designing Institute

Fashion Designing Is Much More Than Garment Designing

Manish Malhotra, Marc Jacobs, Sabyasachi, and Alexandra McQueen are among the big shots that make fashion designing an exciting career choice for young ones. Yes, the art of creating a piece of fabric or fibre is glamorous. And yes researching and creating a textile is fun too! But it does take creativity and sometimes 24-hour slog to make a mark as a professional fashion designer or say a successful one.

Don’t live in an illusion that fashion designing is restricted to garment designing. It stretches from accessories, jewelry to footwear. Its realms spread out from womenswear to menswear, kidswear, and sportswear for both. When it comes to fashion designing of a garment, the art revolved around these areas:

  • High Street Fashion captures the mass manufacturing of garments. It is influenced by seasonal trends, buying manner, and runway shows. It’s mostly commercial. Media plays a vital role in a high street designer.
  • Prêt-à-porter or Ready-to-wear is all about creating ready to wear outfits or collection. It’s produced in fewer numbers.
  • Haute Couture is creating an exclusive clothing line for a runway show. It’s high-end fashion and requires attention to detail. At times, haute couture is personalized and designed for an individual client. The ensemble is tailored according to one’s body type.

It’s Not a Rocket Science

So are you cut out to be a fashion designer? Is creating artistic outfits in your blood? Can you sketch an idea on paper? Sounds easy? Well, you can be a great designer. But also, you got to be high on creativity and innovation. It’s essential for you to push the envelope whenever you design. You ought to have unconditional love for styles, colours, textures, and hell lot of hard work.  Add to this a pinch of determination, a dollop of interpersonal skills, and a few communication techniques, voila, there you have got a great designer at hand.

A fashion designer can always venture into entrepreneurship. Instead of working under someone, one can establish his label or company.  All a designer has to do is to plan; find an appropriate niche, and start working on it. Also, one should be adept with all the essential entrepreneurial skills such as in-depth knowledge of the fashion trends, market, customer-focused approach, and ability to take risks. If you’re determined, work hard, and persist, congratulations you’re now on the road to unparalleled success. Now you may call yourself an incredibly successful fashion entrepreneur.

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Fashion Designing Skills + Entrepreneurial Strategies = Successful Fashion Entrepreneur

Your fashion designing skills are outstanding, and all your creations are sold like a hot cake. You think out-of-the-box, ahead of the times, and global fashionistas love your collections. Your last runway show was a big big hit. Your dream of becoming a prominent fashion designer is now a reality. Motivated by all these achievements you’re currently planning to make a label and venture into entrepreneurship. You want to be revered as a successful “Fashion Entrepreneur.”

But wait!

Do you have the qualities of a true entrepreneur? Can you bear the brunt of fierce competition in the fashion world? Are you well-versed with your niche? No? Don’t fret! You are at the right place at the right time. Because here you’ll learn some sure-fire ways to own super successful fashion enterprises.

Focus On Your Market

Just like in every business, the customer is God. For you, your clients are your almighty. Know who your customer is. Who is she? Where does she live? What’s her age? Get a complete understanding of the market you’re planning to focus on. Whenever you’re creating something for her, make a buyers persona and stick to it. It’s like a rule-book that you got to follow at every stage. Never ignore her personality, interests, likes, and dislikes as she’s the one who’s going to give your business. She’ll be the reason for your success, so never neglect her.  Also, pay attention to quality and on-time deliveries.  The wining process starts from the moment you start designing your collection and ends when it’s sold in the shops.

Forget Profit-making

When you’re a fashion entrepreneur, profit takes the backseat. There’ll be times when you’ll have a terrible business. But if you have got a brilliant brand value, your hard work will pay off. That too substantially!  Make the most of photo shoots and try to leave an indelible mark on the minds and hearts of your target audience. Showcase your creations as much as possible and take advantage of all forms of social media, such as Facebook, Instagram, or LinkedIn.

All in all, it takes perseverance and persistence to make it big. Add designing proficiency, accuracy, and entrepreneurial know-how, and you’ve one maverick fashion entrepreneur right in front of you. Keep motivating yourself by the inspirational stories of Indian and global fashion entrepreneurs. One day you’ll pass with flying colours. It’ll be the day when all the budding entrepreneurs will read your success story.

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Career In Fashion Designing, Fashion, fashion designing colleges in Delhi

A Secret Formula That Turns Fashion Designer Into An Entrepreneur

Running a successful fashion business is super-easy!

Sounds like an oxymoron?

No. It isn’t, Period.

You can always start, supervise, and survive in a fashion designing industry if you have these essential entrepreneurial skills. Your creative abilities can contribute to a promising start. But your great entrepreneurial techniques will lead to your survival in the fierce fashion world.

If you know these strategies, you can manage and supervise everything like a maverick entrepreneur. It’ll not only lend a hand in paying your bills, mortgages, or buying a house but also setting up an appealing fashion label that catches them. So go on, beat the odds by holding on to these fool-proof strategies and rule the fashion world like never before.

Discover a Right Niche

Find a well-suited area where you can focus and flourish. Decide how you want to build a sustainable business in the long run. Is it a fashion you’re centering upon? Or you’re directing your attention towards an affordable label? It’s difficult for designers to create a niche in high-priced merchandise. So if you’re opting for it, make sure to concentrate on the highest of quality and have a unique selling proposition. As the number of consumers who can afford high fashion is less, your idea needs to be top-notch to catch their fancy. So before everything else, discover a corner in which you can excel and expand.

Focus

In every business, the focus is the key, and the same goes for a fashion entrepreneur. Make a point of emphasizing on all the essentials. From the way you design your pieces to the marking approach you opt for selling, every step has to be directed. Keep your eye on day to day fashion updates. Regularly research the market and keep an eye on every move of your competitors. There will be zillions of distractions in the journey to a thriving business. Entrepreneurs move beyond them. They have a clear vision and keep reminding themselves about their goals. Sometimes, things are impossible, but they persevere and stay focused.

Make the Most of Social Networks

Be a go-getter and never miss an opportunity to showcase your collection. The times have changed. You’re no longer restricted to runway shows. There’re many avenues to flaunt your collection. Shoot a look-book or create an online portfolio. There’s the big-giant – Instagram to flaunt your masterpieces. Then there’s Facebook where you can create your page, launch or display a fashion line. Reach out to people on LinkedIn and crack great deals. With these marvelous avenues, owning a successful fashion business is extremely easy.

Get the good times rolling, you “the Great Fashion Entrepreneur”!

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Career In Fashion Designing, college of fashion, Courses, Events, Fashion, Fashion Design College, fashion designing colleges in Delhi, MBA, PG in Fashion Designing

JOY OF GIVING

October’s second week was appeared a lot special as International College of Fashion celebrated ‘JOY OF GIVING WEEK’. All the students teamed up and went to the different organizations and orphanages to celebrate this moment with a lot of essential stuff. They organized Art Competition and other few activities to make this event even more interesting. All the students donated stationary items, their clothes, funds and obviously the sweets for the kids. We even noticed that how much enthusiastic our kids are and have the urge to learn more.

The people handling those organizations deserve a salute from us for creating an energetic youth for the country. These organizations and day led us see the reality of life. Seeing them enthusiastic, our students became excited too and they loved to support and help them. The Joy of giving Week made us realize that we do not require any special occasion to help anyone or bring smile on anyone’s face. We can do it wherever and whenever we realize it.

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Sarojini Fashion from Sarojini Nagar

On 3rd October, 2018, We the students of BBA(F.E.) first semester visited the Sarojini nagar market to do a market survey. We all reached the place around 11 in the morning, which is usually the time when the market opens. We all collected as a group in front of a store called Big C, which is a popular showroom of clothes in the area. Then to effectively work as a team, we all divided ourselves into smaller groups and began searching through what the market had to offer.

The Sarojini nagar market is a fairly huge market to cover as a whole in one day, with shops offering the latest off-run branded clothes. These are clothes which are rejected from high rise showrooms like Zara, Versace, Tommy Hilfiger, Mango, United colors of Benetton, etc. just due to a minute production defect which cannot be sold at the prices and clothing standards such brands offer. Such clothes then trickle down to markets like Sarojini, where they are sold for a lot lower prices but are totally wearable.

Apart from a large number of large sized showrooms for various international and local brands, the crux of the market is formed by street side shops which sell accessories such as footwear, belts, jewellery and garments of all sizes, designs, and colors. In fact, the most famous Export Bazaar/Market for clothes is located in the backstreets of the Sarojini Nagar market. It is surrounded by 3 markets -Subzi Market, Central Market and Mandir wali side. This place is a hub for the trendsetters of colleges, from students with a tight budget, to bored housewives, tourists from other Indian states and even from abroad– they all converge here.

When it comes to shopping in budget, Sarojini Nagar undoubtedly stands to be the perfect destination! It is one of the Delhi’s famous and imperative markets and off course, a fashion destination for every girl who hunts for trendy clothes at killer prices. Right from designer bag to fashionable clothes, Sarojini Nagar never disappoints. And yes, what’s the madness behind shopping without the healthy dose of bargaining? There is no other place that can be as cheap as Sarojini Nagar.

Moreover, the concept of bargaining can be very well experienced at this place. Have you ever thought of purchasing a Mango or Zara apparel at 1/4th of its original prices? If not, then I have to suggest you to visit Sarojini Nagar. Furthermore, it will always stun you with the latest fashion trends, may it be in terms of cuts, style or color – Sarojini Nagar will turn out to be a mindboggling destination. It is always a win-win situation for you and if you’re looking for accessories, belts, clothes, shoes, sling and many more things just at the cost of your pocket money!

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Abhilasha sharma

BBA-FE(2018-21)

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WHAT’S NEW IN JANPATH…

We all know that we live in world which changes around us every second and in fashion, every micro second. Our way to explore is not only caged up with the internet, we like to roam around. And that what we we did in Janpath, in all the shops till our feet got pain and box of mind got full of ideas. We moved to the handloom house there and saw the kanthas, phulkaris and many more works with their history and process.

The people told us about the region it belongs to, their work, and the role of our textile ministry in it. When we ever move to the street markets like these, we never feel the help of our internet to know trends. We saw a lot of accessories and handloom with vibrant colors blooming this year in the market.

Janpath itself taught a lot about the mix and match and tricks of the communication that sellers use. Following the trend from last year, this time as well we could see  a lot of mustards, turquoise, blues, neutrals and pastels appearing in the markets. Basket weaves, tucks and pleats in a-lines, straights with the ruffled and bishop sleeves mostly will make this year colorful and elegant and that’s what Janpath market’ told us that day.

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Ritika Raj

BBA-FE(2017-20)

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AMAZON FASHION WEEK

Talking about this week, yes it’s special. Infact, very special. The India Amazon Fashion Week is happening so who wants to attend the classes! Barely anyone! So we all headed up to the fashion week and attended almost every possible show we got to grab all of it.

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The world out there is another dimension in itself where every character is unique and has its own style of complimenting the society. Every season, this week creates a lot of employment as well. It’s not only about hitting the ramp, but there are a lot of hopes, excitements, enthusiasm, creativity, efficiency, rebel and confidence. I am different and many more moods just appear together in this week.

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The social media gets crazy with the postings and uploading. A lot of people, who cannot make up to the event, wait eagerly for the images to get uploaded on social media so that they can see their admirer in beautiful attires at the earliest. Every celebrity, entrepreneur, socialist, models, journalists and what not, you meet every possible person you ever wanted to meet out there.

The hard work of the designers shows the dedication of what people will like.

 

Ritika Raj

BBA-FE(2017-20)

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INKTOBER

Here comes October or I should say ‘Inktober’! In 2009 Jake Parker started Inktober, a popular annual celebration of ink drawing during the month of October. In 2014′s Inktober, over 100,000 inked images were tagged on Twitter by participating artists. Inktober continues to be a popular social media phenomenon in 2018, with people appreciating the positive drawing habits and creativity that the concept of Inktober brings out.

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INKTOBER RULES…

1) Make a drawing in ink (you can do a pencil under-drawing if you want).

2) Post it online

3) Hashtag it with #inktober and #inktober2018

4) Repeat

Note: you can do it daily, or go the half-marathon route and post every other day, or just do the 5K and post once a week. Whatever you decide, just be consistent with it. Inktober is about growing and improving and forming positive habits, so the more you’re consistent the better.

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VIJAYA ASWANI

Vijaya Aswani is an illustrator who belongs to Bangalore. She is a great observer yet creates a pun in her every illustrated art. This Inktober, Vijaya participated in an exhibition in Bangalore where she came up with her creations like bookmarks, stamps, cards, and many more. Vijaya has an ability to just observe the people and illustrate its funny side instead of portraying them. She has her Instagram account named @spreefirit and owns a website www.spreefirit.com with 6,850 followers following her.

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She says that, ‘Spreefirit is the heart child of Vijaya. She expresses feelings and emotions through her weapons of mass creation viz. pencils and E-eccentric sense of humour.

Her aesthetic celebrates our idiosyncrasies and imperfections, making quirky drawings of feelings the real portrayal of humans, free from all existential dread.’

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According to Vijaya, an illustration is a way to express oneself with a pun in it that makes it attractive and expressive. People like Vijaya Aswani have taken art to another level. Inktober is a time of year where all the ‘arty’ people participates and celebrates it with the INK.

Ritika Raj

BBA-FE(2017-20)

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