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BBA in Fashion Entrepreneurship

At International College of Fashion (ICF), you will develop Fashion, Business & Entrepreneurial skills through this innovative and future focused course,, as well as a high level understanding of the Fashion marketplace in a social, cultural, political and economic context. You will develop research and analytical skills and be adept at future focused thinking and forecasting. Your entrepreneurial mindsets and innovative creative thinking will be developed through a large number of creative industries live projects and you will graduate with an already existing network of contacts and industry experience. You will develop basic practical fashion skills and gain a creative understanding of brand & design. Through our business and enterprise modules, test trading and business launches you will develop the ability to become a self employed creative practitioner in the fashion and creative industry. This course will also prepare you for industry and your global outlook and international market awareness.

Year One students are introduced to fashion through a series of exploratory briefs covering brand, trends and promotion. Students are encouraged to explore their own creativity and career aspirations and work on briefs that focus on concept fashion businesses and themselves as the entrepreneur. Students work on Global Contextual Studies, a knowledge base of design that they then build on throughout the program. The fashion modules are complimented at this stage by Business module, New Venture Creation, the first opportunity of many to consider the various aspects of starting a business.

Year Two students continue to develop their strong awareness of the fashion industry through ‘Fashion in Focus’ in which they study movements and trends and work on promotional projects that cover many aspects of campaign development and brand. Business studies continue and look specifically at globalization and SME’s. Through Year Two students work on the Double module ‘Industry Integrated Program’ which offers them multiple opportunities to work with local, and national companies and competitions both individually and in groups. It is this industry engagement and the development of entrepreneurial behavior through project work that allows students to develop excellent enterprise skills and move towards starting their own business.

Year Three encourages students to work in an independent manner through a series of individual projects which centre on managing a business, researching the global marketplace, making future predictions and managing a fashion event such as a live catwalk show. The Year will culminate in the students’ Final Major Project: The Business of Fashion.’ Through this brief student will create a contemporary business and design and present all aspects of business launch. This may be a real life business the student expects to launch upon graduation or it may a concept business proposal.

Duration
3 years Industry Integrated Program.

Eligibility
10+2 in any discipline from a recognized board with at least 45% marks in 12th. Candidate waiting for the board results may also apply.