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BBA, Career, Career In Fashion Designing, college of fashion, Courses, Events, Fashion Designing Institute

Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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fashion designing colleges in Delhi, Fashion Trends 2018

KEY TO SUCCESS: A BUSINESS PLAN

The Business Plan is the blueprint for your business. It describes the products and services, financing, operational model and other aspects of a Business.

Why Write a Business Plan?

We often make the mistake of thinking that a business plan is something you just tick off your ‘to do’ list and then never look at it again. But in reality, the business plan of any business changes over time as the business grows.

Writing a Business Plan is a good way to test if your idea for starting a business is feasible. Having a plan in place can help you accomplish a great deal of work, identify your strengths and weaknesses. It also helps in keeping you focused on your goals.

If you’re looking to raise funds from investors, it’s extremely essential that you write a Business Plan.

I will take you through the steps that one should follow before writing a Business Plan

• Research – It’s very important that you research about your Business Industry, Market, and Competitors which you’re entering in.

• Know your Audience – In the end it’s all about your customers; they’re the ones who are going to buy your product. Research, research, and research about what they like, how they talk, who makes their decisions and a lot more.

• Have a Clear Goal – While writing a business plan you want to keep in mind if it’s a self -funded or a bootstrapped business. It’s going to have different goals if you’re looking to attract investors.

BUSINESS PLAN MUST INCLUDE 

• Company Overview –This Section includes a description of your business and what you’re planning to do. You can include information about your industry, your vision, values, short and long term objectives, your team, their salaries, etc.

• Products & Services –A description about your products and services is mandatory. You can include points like what problem do they solve, why is there a need for your product or service.

• Market Analysis – Market Analysis is a key section of your Business Plan. Have a clear idea of your target market. Competitive analysis can help you plan how to be better than your competitors. SWOT Analysis will help you analyse your Strength & Weaknesses, so you can use your strengths to your advantage and look for ways to improve in the areas where your Business is weak.

• Marketing Plan – Your marketing plan would depend on your target audience, their likes and dislikes, what are their needs, what would urge them to buy your product and so on. Focus on the ideas that fit your ideal customer. For example: If you’re planning on investing in Facebook ads, you must research if your target audience is actually using the platform. Email Marketing, Social Media Marketing are some of the ways you can include in your Marketing Plan.

• Operations –Operations include the work you need to get done to get your ideas turned into reality. Your Inventory, Suppliers, Shipping Partners, Equipment, etc. are all a part of this Section.

 • Financial Projections – If you’re planning to attract investors or writing a business plan for yourself, Finances of a company are the most important part. Finances can make or break a company. It is important that you include and work on your Income Statement, Cash Flows, and Balance Sheet.

• Executive Summary – It’s an overview, snapshot of your Business. This should be the last section you write in a business plan. Highlight the key points like a brief description of your business, goals, vision, product description, audience, marketing plan, financials, team etc.

Having discussed why a business plan is important, what is more important is taking ACTION! Taking action to turn your ideas into reality.

Shivani Pikhan,
Founder and Director, Semessta

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Fashion

MYTH TOWARDS DESIGNING

It has been always said that designing is something which is related to arts and our Indian parents always assume it to be a cakewalk. Doesn’t it seem familiar to read? Well, this story is happening since forever no matter what our history says. It’s time to figure this out practically and wake people up to the real world and know how slippery it could be to walk over it.

Designing is a very huge aspect in itself and contains a lot of knowledge to grab in mind. Its not only about sketching our thoughts over a paper; everything has to be correlated to make a story in itself which could be sold with a sense. But, what people think is that one should have hand skills to become a designer.
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What does the whole designing process contains?

It’ a never ending process and have so much in it like a thought, an inspiration, skills to put your thoughts on paper, skill to express, skill to make the thoughts real, skill to visualize it with the techniques, the sense to the right colors, the right fabric, right forecast and tremendous presentation.

And still it’s not done! The technical part what we are not aware of is how to  sell it and how to expand it as a business to earn.

So a designer has to keep in mind the technical factors such as how to reach the customers, how to get order and clients, what presentation, what budget, what rules and regulation domestically and internationally, what type of contracts, what terms and conditions, how to get more people in the business, how to promote, how to advertise, how to make profits.

In this 21st century this isn’t now just a designing, it’s the whole business going on out there and to run the business you don’t have to be only active with your hand, anyway and in every way it requires mind and knowledge towards the business.

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To run the business and stick to it one should hold interest towards business, have knowledge of design, fabrics, business laws & strategies, be active towards forecast, possess good promotional skills, communication and dedication.

What we should basically understand is that fashion industry has got work profiles in abundance and we can go for anything what we want not just only designing. Instead of designing there are many other profiles like  merchandiser, blogger, vlogger, photographer, editor, stylist, journalist, motivator, speaker, entrepreneur and so on.

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As a personal opinion we all are the racers aiming towards the identity, profits and growth with our various fortes we have in us but we all belong to one field, one race and one direction in a stylish way. As compared to others, we are much better to express ourselves, to show up and moreover we are liberal and proud to be  in the race where it’s written that we can actually find ourselves with our skills.img8

Shubhi Goel,
MBA-FE(2017-2020)

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college of fashion, Fashion Trends

JOB ROLES in FASHION INDUSTRY

The Fashion Industry has evolved significantly! Over the last 20 years, the industry has seen rapid growth, not only in terms of production, revenue and design but also in terms of the kind of career avenues that have opened up. Gone are the days when one could think of being in the Fashion Industry only as a Fashion Designer. There are countless careers in and related to the Fashion Industry today and the roles are ever-evolving.

It’s not just Glitz and Glamour, Fashion Industry is one of the most hard – working industries in the world. Living up to the constant demand and need of the changing times, it will keep you on your toes.  If you have a creative mind and you come up with interesting ideas, this industry is a great place for you. Let’s look at some of the career options one can explore in the industry.

1.      FASHION DESIGNER – Fashion Designing is an integral part of a Fashion House. Everything starts with a design. Being a Fashion Designer can be challenging but if you can live up to the constant changing dynamics of the Seasons then you should definitely explore this career. If you’re fresh out of a fashion college, consider interning at a reputed Fashion House to learn the nuances of design.

2.      STYLIST– From Editorial Styling to Celebrity Styling, the Styling Career has evolved over time. If you have a keen eye for detail, if you can communicate and understand who your client is and what they want, you should consider getting into Styling.

3.      FASHION TECHNOLOGIST – Fashion Technologists work on the creation of Fabrics. They ensure the fabric is made using the most cost effective and efficient methods. Today we see companies coming up with Sustainable and Eco Friendly Fabrics. Students with Science background can opt for this Career.

4.     FASHION E-COMMERCE – Coming from a Fashion E-commerce industry, with an experience of almost 6 years now, I can safely say that it’s one of the fastest evolving industries out there. It’s exciting and cut throat at the same time. Today almost every Brand has an e-commerce Website. There are e-business MBA programs. If you have a Fashion & Business Background, you should definitely look at starting an e-commerce website. If that’s not possible financially, you can start with selling your Designs, Merchandise on E-commerce Marketplaces like Amazon, Flipkart etc. Consider interning at an E-commerce Company before starting your own to gain Business experience. 

5.      LUXURY BRAND MANAGER – Major responsibility of a Luxury Brand Manager is to cater to a Specific Clientele. Understanding Consumer Psychology plays an important role in this career. One must understand the vision of the Luxury Brand and implement Strategies accordingly.

6.     FASHION BLOGGER – From Blogging Part-time to taking up Blogging as a Career, Blogging has come a long way. The Popular Content Creators/Bloggers are now known as influencers because of their reach and the impact they have on their audience. They’re now Celebrities & Brands in their own right. One should have a voice because there’s a plethora of Bloggers out there; you don’t want to get lost.

7.     DIGITAL MEDIA SPECIALIST – With almost every individual on social media today, companies are hiring professionals to manage and create content for their social media handles. If you love creating content, you should consider this career option.

8.     FASHION SHOW PRODUCER – For a 10-15 minutes runway show, the planning and work starts almost a year in advance. A Fashion Show Producer is in charge of every aspect of a Fashion Show. The responsibilities are both creative and business. Scouting Locations, Budgeting, assisting in selecting the designers are some of the aspects. Making decisions quickly and communicating effectively are one of the most important skills for this job.

There are many other career opportunities in fashion industry which includes Fashion Illustrator, Fashion Business Management, Fashion Photography, Fashion Retailer, Trend Forecaster, Retail Buyer, Fashion Editor and many more.

Shivani Pikhan,
Founder and Director, Semessta

 

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Fashion, Fashion Trends

WHO IS THE FATHER OF FASHION?

It’s Charles Frederick Worth…..A fashion designer of note, born on the 13th of October 1825, who founded a leading fashion house in the 19th century called “The House of Worth” in 1958.

Charles Fredrick Worth is considered to be the father of “Haute Couture”

He began sewing dresses to match the shawls. Initially, these were simple designs, but his skillful tailoring stood out for his clients to notice.

His Fashion Innovations……

Worth transformed the connection between a client and the couturier. Earlier there were seamstresses who would visit the client’s residence for a one-on-one discussion on the client’s design requirements; but with Worth, clients mostlyvisited his store for a consultation, which also became a get-together place for the who’s-who of the society.He was the first to use live models to show his collection to the clients.

Worth’s garments were well-known for their extravagant textiles and accessories and for including features from historical clothing. Amongst his many significantrevolutions in women’s fashion were to the lineup of dresses and their lengths.

Silhouettes….

He transformed a very popular trend…….the crinoline. By the way, a crinoline is a structured petticoat designed to hold out a woman’s skirt. Originally, crinoline was a stiff fabric made of horsehair (“crin”) and cotton or linen which was used to make underskirts and as a dress lining.

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Worth’s Innovation….

Now because crinoline was ever more huge and bulky in size, it made it hard for women to walk through doors, sit, takecare of their children and even hold hands. Charles Frederick Worth designed a new practical silhouette and thus transformed the crinoline into a narrower piece moving the largest part to the back, hence freeing up the front and sides. His new crinoline was a huge success.img2

Progressive Innovation….

In due course, Worth gave up the crinoline in all, and created a straight gown shape without a defined waistline that we now know as the princess line……”Princess line” describes a woman’s fitted dress or other garment cut in long panels without a horizontal joint or divisionat the waist. Instead of relying on darts to shape the garment, the fit is achieved with long seams and shaped pattern pieces.

FUN FACT: Alternative name for the Princess line was French-dart-line dress.img3

 

 

Shorter Hemlines…..

Worth also fashioned a shorter hemline; interestingly this was done at a suggestion of Empress Eugénie who loved long walks and hated long skirts. Thus calling it “A Walking Skirt”. This was primarily seen as very drastic, even scandalous, since it was at ankle length, but it’s practical benefits wereembraced over time.

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Gulbash Duggal, 
Associate Dean, ICF

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Fashion, fashion designing colleges in Delhi

ILLUSTRATION DILEMMA

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Most of the people believe that only if we have a good hand on paper(artwork), we can become a good designer. People judge designing by the skills of their hand and not with their imaginations, but it’s true that this is a crystal clear myth. To become a good designer, there’s no requirement to be good enough with the shades, colors, proportion, anatomy, etc; it’s just that you have to be good and creative enough with your thought. The more they will be ingenious, the more you will be able to make-believe it better on paper. This dilemma that people have in their mind sometimes create a barrier between their ideas and it’s implementation. Moreover, their confidence also gets affected by the same.

 illustration2

It is necessary to have one signature style that defines you and that could be your own  stylized croqui. It could have:

•Different skin colors
•Different strokes
•Various proportion
•Various accessories
•Various features
•Various foot wears
•Various hairstyles
•Various backgrounds
•Various captions, and more

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With these kind of techniques and textures you can implement and define your own language towards design and illustration with your own sense of style. Every designer and person in himself has to be different with his own specialized skill set and this could a trademark and signature style as well. It depends how you promote and advertise yourself.
So the dilemma is gone far away now and the focus should be more on design, fabric, color, forecast, implementation and promotions for it.
Journaling every second thought will help your grow more towards the design and to express yourself as well. Designers today are not only designers; they are artists, poets, tourists, travelers and much more. They don’t have only one role, there are thousands of them and each one of it has to be described and expressed at it’s best on the paper. That’s how it will help find special identity in a designer.

Simran Dhingra

BBA-FE(2017-2020)

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Fashion, Fashion Trends

DEEPIKA BUTOLA

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Deepika Butola is an inspiring influencer and a blogger. She always is very fond of creating an attitude of healthy yet stylish life. Deepika has also done a MTV show Dating IN THE DARK’.

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As an influencer, it’s hard to get the right content for the audience is what she thinks which defines her mindset towards the dedication to make people understand the right set of rules in life with a style.

Priyanka Chopra as her style icon depicts that Deepika is a liberal yet independent empowered women who believes that style and fashion is a language in itself.

 

We always have our mantras to live our life by creating a statement in mind about who we are and what type of dressing sense belongs to us, defines us.

                                                  deepika4After getting such thought in Mind, every person tries  to find out ways to dress and make it a signature style which would in-turn define many thoughts of that person and even the lifestyles and seriousness towards it. So, according to our young influencer here’s what she expressed personally for her way of living fashion and life, “I always loved wearing stylish outfits since my childhood. I took my passion for fashion with

my blog seriously. I draw inspiration from anything and everything around me. It could be movies, fashion magazines, nature or blogs. I do not follow trends blindly. I take into consideration my body type and comfort before adopting a trend. The explosion of blogging and e-commerce has totally revolutionized fashion and brands approach to fashion. Fashion blogs has a huge potential to influence big brands as they closely relate to people and street style. Comfort factor is an integral part of fashion, so pay due heed to it. Furthermore, know fashion trend by engaging in Eastern and Western cultures to get the best of both worlds.”

deepika5

Ritika Raj

BBA-FE(2017-2020)

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Fashion, Fashion Design College

THE GIRL BOSS BRANDS!!!

semesstfashion1

The two brands, Semessta and SSS, are known for the girl boss dressing opinion. Both the brands are emerging and have their own signature thoughts and styles with their own identity. The fun fact is, these brands gives you option to select according to trends and affordability, keeping in mind the enthusiasm of the shopaholics.

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The  brand Semessta is about the modern women which gives access to the international clothing  and to celebrate women at their best. Semessta focuses on apparels specific to partywear, beachwear, gymwear and more. It defines women in an appropriate manner and to rescue them from the  outfit of the day situation. We women are at the peak  with the independency in this corporate world and as per the fact our dressing defines our personality in which Semessta helps us slay it at it’s very best.

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On the other side, STREET STYLE STORE has its own definitions towards fashion but with the same intentions to dress the girl boss. They do have men’s collection as well but what they have as their cherry on the cake is that they provides ‘SALE’ for the entire year which makes shopaholics go crazy and get attracted.

Discounted prices are their main attraction what they do to make their guests become permanent customers. Moreover, a lot of varieties in clothing, foot wears, accessories makes it much easier to find many things in one area.

Street stylers even makes a consumer feel good by providing styling tips in a pictorial form which makes the consumers also choose the ‘already done combo packs’ so that they just have to wear it.

Ritika Raj

BBA-FE(2017-2020)

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college of fashion, Fashion, Fashion Design College, fashion designing colleges in Delhi

Top Fashion Designing Colleges in India

A career in fashion designing surely sounds good, doesn’t it? There are few other career options that would let you explore as much with creativity as this one. There are no rules to limit you; there are no barriers that would prevent you from taking an entrepreneurial role. It isn’t surprising that thousands of youngsters join fashion designing courses every year. However you must be careful when it comes to choosing a college as not every institution will offer you the same kind of knowledge and training as far as these courses are concerned. Here we list the top fashion designing colleges in India that can add wings to your career –

  • National Institute of Fashion Technology, New Delhi – It is one of the oldest and surely the first-choice among government fashion designing colleges in the country. There are several UG, PG and short-term courses being offered at this institution and the kind of hands-on training offered makes them popular among the students.
  • International College of Fashion – Based in Delhi it is one of the top colleges for fashion designing in the country. Boasting of a seasoned faculty team ICF offers a wide choice of short and long term courses that are in sync with the development in the industry. Apart from designing their course programs also focus on marketing and entrepreneurship which are as important in this industry.
  • National Institute of Fashion Technology, Mumbai – Like its cousin it Delhi the one in India’s tinsel town has established itself as one of the premier institutions for fashion studies in India. It offers several under-graduate, post-graduate and continuing education programs and offers great exposure to its students.
  • Pearl Academy, Delhi – Since its establishment in 1993 it has slowly risen up in the ranks to be ranked as one of the top fashion designing college in country which is known for offering several courses at Under Graduate level and Post Graduate levels to its students. The institution is known to offer hands-on training to its students.
  • Amity School of Fashion Technology, Noida – Part of the Amity University this institute has gained immense popularity in the recent years offering great placements to its students and exposure to the industry.

To conclude the choice of a fashion designing college would determine the success in your career. If you are able to make it to one of these institutes you will sow the perfect seeds for your career.

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Fashion, Fashion Design College, fashion designing colleges in Delhi, Fashion Designing Institute

The Best Institute for Fashion Designing

When it comes to choosing an institute for fashion designing there are two things that every aspirant must focus on. The first is of course the obvious – the institute should harness your creativity and offer you exposure that will help you grow your ideas. At International College of Fashion (ICF) we create the most conducive environment for you to express your creativity and fine tune it for the competitive market outside. What separates us from other institutes is ‘second’ thing that we inculcate in every student i.e. in-depth understanding of the business side or economics of this industry.

If you take a close look at our course program and compare with some of the other colleges for fashion designing in India you’d see that we have created the perfect balance between designing and business side of the industry. As you’d already know without in-depth knowledge in either of these you won’t be able to achieve success in this career path. With competition having grown at a tremendous pace over the last decade or so with the entry of several foreign brands and labels into the Indian market your success is often determined by how well you understand the business of fashion.

Develop skills to meet competition
Our core aim has always been to develop the right kind of skills in our students to help them face competition that one is expected to find in the industry. From spotting the trends to developing problem solving skills we focus on overall skill development for our students.

Fostering innovation… 
While every fashion designing college claims of boosting your creativity and innovation the truth is they tie you up with a fixed course curriculum. This is where we offer great room for flexibility in our course program to help you shape the dreams that you bring along and add bigger wings to them.

A step into global world of fashion…
We are an Indian fashion designing college with a global frame of mind. Our aim isn’t merely to help our students find employment in India or start with their entrepreneurial venture but also to make sure they have one foot into the global fashion business. Many of our students have moved abroad and have been able to establish their footprint in this industry.

Come and join us. We shall lay the perfect platform for your success in this competitive industry and write the first chapter in your career’s success.

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