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BBA, Courses, Fashion Designing Institute

How To Grow Your Fashion Business Successfully

Gulbash-Duggal

Beginning a business is simple, yet making it a triumph is troublesome. Actually, 90% of new businesses come up short. In the event that you need to be staying in the remaining 10%, you should realize how to grow a business. There are a lot of development methodologies you can receive to develop your organization and extend your business. fas1My point here isn’t to furnish you with a mammoth rundown of procedures, yet rather list six of the most significant, simple to-actualize activity focuses, which can enable you to develop your fashion business effectively.

So here’s what you need to focus on…..

1. Know your intended interest group

2. Make them an offer they can’t overlook

3. Keep tabs on your rivals

4. Turn your site into a lead-producing machine

5. Use web presence to achieve your prospects

6. Be mindful of your asset reports and money-flow

How about we take a gander at how each one of these six stages can prepare your fashion business to develop.

1. Know Your Intended Interest Group

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The initial phase in figuring out how to grow a business is to have a reasonable thought regarding who your objective client is. When you are clear about who is well on the way to purchase your piece of work, you have to comprehend what their necessities and torment focuses are. This will enable you to customize the general client experience to make rehash business. You can communicate with your crowd to leave a positive effect on them and assemble a solid security. Continuously give a listening ear to their surveys and convey sound proposals. Without a doubt, knowing your intended interest group well is unquestionably a venturing stone to the voyage of developing your organization effectively. It will enable you to settle on further business choices effectively.

2. Make Them An Offer They Can’t Overlook

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When you realize your objective clients’ prerequisites and woes, ensure your merchandise or service has everything to unravel those torment focuses or meet the necessities. At that point make a captivating pitch. Make your offer so convincing that your group of spectators can’t overlook. Along these lines, you can leave a positive and solid effect on your target audience. They won’t just pick you but also recommend your organization to other people.

3. Watch Your Competitors

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When you know about how the other businesses in your field make deals, it can help you in three different ways:

  • Understanding how your intended interest group uses and rates your rivals
  • Finding out the qualities and shortcomings of your rival
  • Getting a push to conceive pragmatic methodologies for your objective market ensuring that you have kept a tab on your rivals.

This May Be Done In Different Ways:

  • First, make a rundown of brands that you believe are the nearest contenders of your business or who hold the possibility to move into your commercial epicenter.
  • Once you’re finished with this, buy in to their organization online journals to get data about their way of life, new items, highlights, enlists or any association dispatch program.
  • Follow them via various networking media to remain refreshed.
  • You can go to the exchange occasions and classes that your rivals likewise go too routinely. Other than these proposals, you can decide on online apparatuses that can enable you to do the contender investigation. Discover why your rivals have turned into the main names in the business you are working. At exactly that point will you have the option to adjust your way to deal with remain in front of the challenge.

4. Transform Your Site Into A Lead-Producing Machine

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A legitimate vital methodology is expected to enhance your site to create leads for you.

Here are a couple of thoughts to grow a fashion business effectively utilizing this methodology:

  • Incorporate your business’ contact number on each page of your site.
  • Include input and reviews alongside photographs of your customers and clients.
  • Clarify your offering in a video and add this to your site.
  • Ensure your video enthralls, draws in and instructs your guests.
  • Introduce a live one-to-one chat choice.
  • Offer something to guests through spring up advertisements.
  • Utilize a straightforward text style in the site content, include pictures, and remember to keep void area between substance to keep up a pleasant and rich plan.

Furthermore, one thing you should recall, whatever approach you take for making your site a lead-producing machine, you have to test the progressions occasionally. Look at Google Analytics, for instance,  to discover which of your methodologies works best for your business, with continuous understanding, authentic information and transformation pipes.

5. Utilize Internet Based Life To Achieve Your Prospects

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In online networking, by sharing substance that increases the value of your client group and connecting with them, you can manufacture your image effectively. Be that as it may, shouldn’t be something said about achieving new clients? Is internet based business valuable in achieving new clients?

Obviously, it is. Simply begin the procedure via scanning for watchwords and hashtags that are pertinent to your business. When you type an important hashtag in social stages, you will locate various individuals discussing a similar point. You can take part in such discussions, share your mastery and get took note. Thusly, you can discover influencers who are discussing the points relevant to your business. Influencers frequently have an enormous gathering of supporters. So captivating with such influencers via web-based networking media can give you incredible presentation and help you achieve more prospects.

Some of the most effective methods to grow a fashion business on social media are to have a challenge, share gainful matter, post engrossing recordings and utilize a suggestion to take action to drive consideration of your intended interest group in online networking.

6. Know About Your Asset Reports And Money Flow

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Your accounting report comprises of point by point data about the salary and income of your business. It gives you a brisk perspective on your organization’s advantages, liabilities and value. More or less, an asset report causes you comprehend the budgetary soundness of your business. Furthermore, when you know about your organization’s money related wellbeing, you can settle on intelligent choices for further speculations that will in the end make your business suitable and feasible.

Your business resembles your child. So you deserve to become wildly successful. On the off chance that you realize your group of spectators better, offer overwhelming products and services, keep a tab of your rivals, utilize web based life and your site to achieve prospects, and realize your monetary record well; achievement will pursue.

Prof. Gulbash Duggal

Associate Dean, ICF

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Fashion

The Fashionista’s Communication Platform

Vinod-Kaul1

Every industry is unique and so there are unique preferences for marketing tools in each industry. When discussing about communication platforms for the fashion industry, there is a knee jerk reaction to prescribe advertising and that modern-day solution to all marketing ills – sales promotion. However, nothing can be further from the truth.

Classical advertising is an expensive medium and so is often outside the reach of most designers who can be better labeled as small-scale business set-ups. Advertising is better suited to mass marketing where the per-unit exposure rate is low, but this is only possible with a big fat overall budget. Again, advertising has an impact with numbers, both in terms of reach and repetition. It cannot be finely tuned to the designers’ discerning and limited audience. As such, it would suit pret collections of strong designer brands. Perhaps the only example here in India would be of Anita Dongre’s Global Desi which is reportedly knocking sales of over rupees five hundred crores. For the rest, more mortal designers, what is left is a ‘mile-stone’ ad in a Vogue or Harper’s and that too with a much-needed gift discount from the publication. The publishers are happy to do this as they see good designer names as a cachet for their own journals.

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The scourge of sales promotion has blighted Indian marketing much as it has down in the West. Unfortunately, it has short-circuited marketing minds into believing that it is a panacea for attaining targets which are usually impossibly stretched. Any ABC textbook of marketing will tell you that SP eats into marketing brand equity and if utilized indiscriminately long enough, can kill the brand for good. Marketing designer collections is all about building value into the label. As such, SF and designer wear are as far apart as night and day. Just picture JJ Valaya enticing customers with a rupee one lakh off of his five lakh lehnga! For the couture industry, SF is just a broom to clear the shelves of unsold merchandise at the end of the season. Done properly, it should be quick and gentle, lasting no more than two weeks.

What then are the most effective promotional platforms for fashion?

For the world of high fashion, appropriate platforms are those that are the most credible, visually impactful or those that heighten a sense of exclusivity. Perhaps, the most effective is publicity and it is well within the reach of struggling designers. Typically, publicity has to be combined with an event or milestone. A fashion show, thus, combines free publicity, highly targeted audience, rich visuals, and a sense of exclusivity. In a full-blown fashion week, the ‘up-and-coming’ can share the stage with the ‘arrived’!  Brand ambassadors in the form of Bollywood starlets or even prominent socialites add power. Ultimately, the designer is the best ambassador for their own collections. The more cantankerous or shameless they can be the better for it adds gist to gossip and that all-powerful platform ‘word-of-mouth’. Page three has not lost its allure. Online sales may be the new necessity but what enriches the fashion label in both numbers and value is the trunk-show, pop-up store or the remote tucked away studio! Add to this relationship marketing and we have a winning combination.

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Vinod Kaul

Jt. Managing Director, ICoFP

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Fashion Trends, street style

Met Gala 2019: The Camp, No Selfie Rule

It’s always very fascinating to feel that enthusiasm during the summers when there is a vibe of Met Ball, also known as Met Gala all around the world. This year on the first Monday of May, the magic held again inside the United States, New York City at ‘Metropolitan Museum of Art’.

This year I must say that the Gala touched off beat heights with its theme ‘The Camp’; we all got our heads blown with the boots, backpacks and the things belonging to the nature, camping and what not but the Gala stated a different definition for it. The theme was to get the Biggest Fashion Fiesta! People were there to show up there skills, to redefine fashion in terms of irony, humor, pastiche, artifice, theatricality, and exaggeration. The No Selfie Rule was set by Anna Wintour with the concept to ban the invitees from taking selfies and not leaking anything from inside for the photographers to get a good value on the pictures later on.img12334

People like Harry Styles, Lady Gaga, Serena Williams rocked the Met Ball with great concepts that made the night worthy. Other outstanding names to mention for the evening are Kim Kardashian, Kendell Jenner, Kylie Jenner, Priyanka Chopra and Deepika Padukone who appeared to be wearing very interesting attires.

Designers like Manish Arora, Dior, Donatella Versace, Iris Van Herpen again stated the creativity and out of the box thoughts in the field of fashion out there.

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The Met Ball was taken by Lady Gaga and when she stepped in, there was the zeal and fire all around with the concept; the four stages she showed up defined every element of the real ‘Camp’. The androgynous look, exaggerated outfit, sexy straight dress, and the exposure she presented was commendable .

The Met Gala always proves and shows the daring aspects of fashion and always creates a fashion environment with the rebel and risky moods. This increases the confidence of whole of the society and states the affection towards the one in the best attitude with a confidence.

Moreover, the prices of the tickets sold ranged from $35,000 to $300,000 towards the tables at upwards. No matter what the prices are, the Met Ball is always the one of its own and proves to be the platform for everyone to find something new and strong within themselves.

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Ritika Raj,

BBA-FE(2017-20)

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Fashion

18th Century French Fashion

Kimberly Chrisman in her book – FASHION VICTIMS, talks on how high fashion and high social orders critically met at crossroads of extreme luxury that gave way to the revolution during the 18th century.

As an art historian specializing in fashion and textiles, she has some pretty intriguing takes on the history that came forth as the 18th century French Fashion…..Here is why…..

1. Louis XIV Understood The Power Of Clothing.

Marie Antoinette had the eternal bravura legacy, but it was Louis XIV, who ruled in the 17th century, who actually strapped the outline – those red heeled shoes he wore could never be ignored or forgotten. He had prodigious keenness for fashion and expensive things, and believed that giving precedence to such possessions made commercial sense. The French fashion industry grew to be big, powerful, and efficient. King Louis established a system of trade associations and set standards, regulations and structure to the industry. Soon the fashion business had unions that provided society and power.

2. Anything Could Become Fashion Inspiration.

French brothers Joseph-Michel and Jacques-Etienne Montgolfier invented the first hot air balloon in 1783. A bag of hot air might not seem a likely source of fashion inspiration, but it sure did, with the industry hoping to ride the coattails of the popular innovation. Montgolfière even became a term in hair styling.

3. Fashion Magazines Came Out Every 10 Days.

Imagine if Vogue was published every week…. In the late 1700s, fashion magazines managed to make the rounds despite having a narrow group of subscribers in the most elite circles. Servants would then read the latest news and maintain the already fast moving fashion cycle.

4. Everything Was Outdated Immediately.

Hat makers, (known as the milliners), served a hugely important role in 18th century fashion, both in defining the look of the time and driving it frontward. They gave their styling topical names to set them in a specific place in time. Any new accessory or trimming had a ticking clock on it from the moment it was sent out into the market. This “planned obsolescence,” as Chrisman-Campbell calls it, gave milliners incredible power over the industry and ensured a steady stream of clients.

5. Everything Was Custom, And Everyone Was A Designer.

People would work with hat makers, dressmakers, and sometimes even fabric salesmen to create one-of-a-kind articles. Marchandes de Modes became powerful in the framework of the association system since even though the dressmakers could only shape a dress with the same fabric as a rule, a Marchandes de Modes could make it with whatever material but not sew a dress (not legally back then). They delivered assortments and customization that made them highly pursued.

6. Even Royals Thrift.

Secondhand clothing was legitimately regular among the rich, and a lot of people were wore pieces that were formerly owned twice or even three times before. Flea markets were popular destinations, and Marie Antoinette’s ladies-in-waiting were lucky enough to score her hand-me-downs, which they would wear or sell. The fact that servants often wore the garments their masters had been sporting recently speaks to both the importance and the disposability of fashions at the time. The industry was moving at rapid speeds.

7. The Pouf Was More Than A Look—It Was A Statement.

The iconic pouf hair styling of the time—with their feathers, flowers, ribbon, lace, jewelry, fruit and other miscellanea—weren’t just about looking cool or displaying wealth; they were meant to be a reflection of personal and cultural events, or even important events in social life or politics such as the American Revolution. Topical fashions extended to fans, men’s waistcoats, and even gowns.

8. Rose Bertin Was A Rockstar Designer Of The Time.

Bertin was a milliner who was introduced to Marie Antoinette by the Duchess of Chartres and, from there, became one of the “it” designers in Paris. She charged a lot for her work and even had servants and a carriage. As someone who started out in a lower class, Bertin’s ascension to life among the royals was a subject of controversy. She was also unique in that she dressed the queen as well as others, which was previously not allowed. Marie Antoinette wanted Bertin to be a part of the world of fashion, which is why she didn’t demand exclusivity.

9. Black Was The New Black.

During the 18th century, being in mourning was often more about etiquette than actual grief. Widows stayed in mourning attire for a year, and it was customary for the entire court to don funeral wear if any member of the European royal family died. Black was in such regular rotation in the outfit color scheme that people got quite used to it and began to value its practicality. As mourning traditions started to fade, black became a color of everyday dress.

10. Napoleon Eventually Brought Fashion Back.

When Napoleon became the Emperor in 1804, he wanted to return to the fashionable days of Louis XVI as he believed encouraging the industry would help with the economy. He brought back luxurious dress and helped to breathe some life back into a facet of business and society that had been striked out during the boisterous years of the French Revolution.

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Gulbash Duggal,

Dean ICF

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Events, Fashion

Tamanna Chawla ICF Alum (2016-2019)


tamnaMy name is Tamanna Chawla and I am a student of BBA in Fashion Entrepreneurship at International          College of Fashion. After completing school as a commerce student, I was really excited to start my studies at  ICF specifically because the course revolved around the business aspect of Fashion just as much it did  around  the practical aspect of product creation.
The learnings here encouraged me to read more about how a Fashion Business survives in the real world. It  helped me to view situations from the perspective of an actual business and explore more about it with the  help of my faculties. We were given various projects that revolved around the idea of how a company works,  sells and survives in the real industry.
During my term, I was given the opportunity to intern at the largest Indian buying house, Triburg  Consultants where I interned for 6 months as an Assistant Production Merchant in the Home department. At Triburg, I learned about a whole new category of goods which was an overwhelming experience. It helped me gain knowledge about the working of the mass industry, manufacturing of home goods and how business is conducted at an international level. It also helped me realize the significance of every role of the supply chain- from a weaver to the retailer.
Overall, I am really grateful to be given an opportunity to work in the home department at Triburg and learn about a new category which I would have missed otherwise.
After interning at Triburg for 6 months, I interned at a garment export house- Pee Empro Exports, for 2 months, to learn more about the manufacturing and making of garments from scratch. At Pee Empro, I had a first-hand experience of seeing how goods are made as per the seasons, forecasts and the buyer’s requirement.
Later, I interned at THREE which is apparel label based in Lado Sarai, New Delhi. At THREE, I learned how products are made and marketed under the very same roof. Here, I was able to use my learnings from ICF and understand the necessity of every function of the business. It was easier for me to understand the working as I was able to relate with all that was taught at ICF.
THREE is a five year old company which retails functional, minimal and timeless women’s wear through its own online store and other multi-designer outlets across India and various other countries. While I was interning at THREE, we used to have discussions about expanding the business into other categories- men’s wear, etc and how to go about it.
Eventually, after the completion of my internship, I was offered a job as an Assistant Designer at THREE. Now I am responsible for a part of the women’s wear line, entire men’s wear line and I am also an active part of the retail and marketing function alongside the expansion of the brand
I have a vision for THREE and I see a lot of scope for expansion of the brand and I am really passionate about making it happen. I feel this is why it becomes even more exciting to work here.
I also remember while I was interning at THREE, I had a word regarding work with our associate dean, Gulbash Ma’am and her words were “You have to make your space in a company”. These words were stuck in my mind while the rest of my internship term at THREE and I believe, that is how, I was able to make space for myself. My faculties’ wise words have guided me throughout the course and I am very grateful for the same.

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Events

TARANG 2019

“Things end but memories last forever”. College Fest is one of those memories that we cherish and remember throughout our lives.

International College held its 19th Annual event, Tarang’ 2019, where the college’s students were given a chance to showcase their talent and we came across participants with colossal / immense skill.  Our Annual Cultural Festival is dedicated to the celebration of creativity. With competitions in the field of dramatics, dance, film and photography, music, debating, and creative writing, and informal events with a quirky twist, Tarang promises to be an unforgettable event. The professional rock show, the Stand Up Comedy show, the much awaited Grand Finale, and Fashion show have definitely upped the fun quotient of the fest.

Saraswati is the Goddess of knowledge, music, art wisdom and nature, represents the free flow of wisdom and consciousness. The event started with offering prayers to Goddess Saraswati and Lord Ganesha.  The honorable guests for the event were Retired Lieutenant Rita Gangwani, who is a multi-gifted motivational speaker and Ms Nida Mahmood, designer who dabbles in Fashion, Graphics, Art, Film, Installation, and Interiors. The familiarity of communicating with such experienced people was simply outstanding.

This time the students were on their toes from the past one and a half month for the preparation to give their best outcome and they surely did. The dedication in designing the garments, their constructions, preparing the installations, preparing for the skits, dances, awards, and the most important their grooming for their own appearance on the stage so that they could rock with their confidence.

Awards such as Student of the year, best faculty of the year, young achievers, etc were all presented in the event as per the respective courses. Tarang led people gather together and made them feel their achievements and victories to celebrate all together. The fashion show had different themes such as Egyptian, Cindrella, Red Carpet and Modern sarees, letting the audience feel. Moreover dance performances like Hip Hop, Bhangra, Bollywood, Contemporary Bharatanatyam, robotics and many more amazed the people by the energies students got in their performances. To create a melodious and musical aura, singing performances were arranged. Awards and achievements encouraged the people and staff for their work and dedication throughout the year to motivate them to give their best further as well.

Towards the end, Mr. Shubham Pandey and Ms. Ananya Singh won the title of Mr. and Ms. Tarang respectively. For Mr. and Ms. Personality, the award was given to Mr. Shivam Daga and Ms. Krupa Abraham, respectively. All the participants were at their best. Their enthusiasm was on the next level to make the show successful.

These students designed their garments themselves according to the trends and themes. The color forecast was on peak and the research and study about the whole concept was in their minds all the time. They learned on to the team work, how to handle the chaos, how to work on tight deadlines with some complications and so on. They felt their excitements, their confidence, the enthusiasm, the victory of their dedication, patience and got all that on their plate at last with all the fun.

tarang

 

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Fashion Design College, fashion designing colleges in Delhi

AN IMPORTANT FASHION LUMP: WEB DESIGNING

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Fashion industry these days is a very wide and day by day growing business in itself and that is why there is a need of development every second. Businesses need something new everyday to get a different identity and that is why web designing these days is way too important in fashion industry.

 

People out there are running their businesses and some of them are well known from the start but get stuck somewhereweb2 somehow at some point of time to grow more. So, web designing is the life saver for them and a new challenge as well to grow more in an efficient manner with a touch of designing and convenience as well. To start web designing there is no tangled path for it, people can do it in a simple manner as well if they want to do it on their own.

You just have to set a domain name, have to get a hosting and then have to play around with the settings and add ons like you do with an android phone. Yes, there is coding and the technical path as well but you just have to set it first and then in some time you yourself will learn the operational path. This activity is efficient at least to increase some knowledge to handle the everyday kick challenges by yourself and to learn something new to earn, learn and sell more.

 

This whole concept of web designing has an impact all over the globe and therefore has increased the globalization as well. People do their businesses all over the world with just one website, they grow, they expand, they learn and they earn.

Web designing is to cover of the whole social media and if the whole process seems to be difficult and moreover you are not in a mood to spend more for the web designing team then you have the access to your social media. We all know that this discussion has been already applied in people’s lives but there are some of them who don’t know that even Facebook and Messenger now have the option to create business pages which can do marketing of at least up to 40% of their expectations.

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This all gets carried away when there is the will to do the business and to get it grow as a human only. web5Our businesses are the artificial humans who has to grow every single day and need something for the process.

Web designing is the root of that process in this century as the internet is on peak in our lives and we are depend on it somehow in many terms without a denial. So, the whole process of the web designing is very creative, innovative and exciting in itself as after sometime you feel like you are designing your phone theme with a launcher and this appear to be very easy and handy after some time. After that you can add any theme, plugins, appearances, settings, securities, e-commerce themes and many more features just to make it secured and visible in the society.

There are certain domain and hosting sites like Go Daddy, Webgate, Hostgator and more who helps you to buy the identity of your site with the certain name that belongs to you only.

 

Once you start with this you can learn about this step by step and can get access to the growth of your business easily. This web designing can web6 help you getting the side income as well to create a freelance web designer image,   by the time   people gets specialized with their work as they learn and gets the   experience. So the task has   it’s pros a lot.

Moreover, in this era people must be familiar with the technological opportunities   they got to   move ahead by creating their own identity with all the knowledge and   experiences they   earned  day by day by doing the mistakes and learning to resolve   by never forgetting their   own  touch to add in it.

Ritika Raj

MBA-FE (2017-2020)

 

 

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BBA

COUNTERFIETING! A COMMON AFFAIR…

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Counterfeiting as a business is a question in itself, whether it is a success or a failure. But if we analyze it technically the process has it’s own wide sector in the world which is moving on day by day basically with a success because at some point it is taking place as a substitute. In this fashion world, we have designers who work hard to get their names and fame in the society. As these aspects of their lives grow, the prices of the products grow as well with the class.

Counterfeiting plays an important role for the people as the consumers who want to buy with the affordability counterfeiting2are okay with a bit change. On the other side this process also gives the kick to the other designers to develop the original idea more and showcase it with their name. This connection between both the designers increases the zeal where they have to invent more out of the box ideas to maintain their place in the society. So basically there are two types of the designers we have in this society. The one who is the ‘inventor’ , creates it all with the mind he has and the other who is the ‘developer’ who finds out what could be added or subtracted in it to make it  his own idea. This situation creates a business in it’s own at the time when the developer enters as the consumers also get new options and the creator has the challenge to prove himself again on the next stage and this cycle goes on and on.

 

Counterfeiting might sound wrong as a business but if we look in depth it is an everyday kickcounterfeiting3 for the society to move   ahead in this business. We cannot term anything right or wrong in business as for an entrepreneur this is the main     challenge that if he is able to find any benefit for the business in that wrong side as well that day will be when the   tables will turn to the right.

 

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Coco Chanel  was once asked if she is afraid that the world is copying her designs and her business can be in trouble and that day with a smile she replied,

“ I’ll be afraid the day when people will stop copying.”

The meaning behind the line was, the people will only stop copying it when they will stop liking it and thinking that now it is not worthy enough for them and their business. So the whole concept is not bad for anyone, it is only us who take it in an offensive manner because we do not realize that this is our biggest achievement that we are growing and giving a path to grow others also and even they cannot deny it. A situation where you rule your sector efficiently.

Ritika Raj

BBA-FE (2017-2020)

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Events, Uncategorized

Role of Adaptation in Fashion…

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The fashion industry has a wide range of trends which change every now and then and people always adapt to them. Moreover, in some countries, there are different scenarios in fashion and the adaptation levels vary. This activity of adaptation in our lives keeps us growing in a certain manner and we feel updated and a part of the society.It is a common affair but yet important to be discussed because of the increasing speed of trends.

Every creative person such as designers, journalists, writers, bloggers, photographers and the like are making efforts to meet the brief and get the adaptation parallel to the growth of globalization. The aspect of globalization in a certain manner opened the doorway to meet and greet the ideas of different cultures. The businesses are spreading widely and fashion is taking its place on a higher scale everyday.

Some brands like Levi’s, Coco Chanel, Mc Donald’s and more faced challenges when they moved to other countriesrole3and looked at their cultures, rules, convenience, comfortability and affordability.

 

 

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So there is not only design which needs adaptation but also the aspects of life and the country where the business is planned or about to be settled. Taking the example of Levi’s,  the weight of their denims in New York City and in India is way too different as people in India are not comfortable with the ones available in New York. So, their businesses in different countries have different production criteria and rules set by the government as well for the dyes, tags, labels, packaging and fabrics and the business has to be molded accordingly.

 

Therefore, Levi’s productions runs on different rules for separate countries with different preferencesrole5 and that is how  adaptation proves it’s existence in today’s world. It is as important as the profits of a business and proves that it is an important aspect for businesses to run effectively and on the other hand, for the consumers to greet the change.

 

 

 

 Shubhi Goel,

BBA-FE (2017-2020)

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Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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