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PG in Fashion Designing

Sarojini Fashion from Sarojini Nagar

On 3rd October, 2018, We the students of BBA(F.E.) first semester visited the Sarojini nagar market to do a market survey. We all reached the place around 11 in the morning, which is usually the time when the market opens. We all collected as a group in front of a store called Big C, which is a popular showroom of clothes in the area. Then to effectively work as a team, we all divided ourselves into smaller groups and began searching through what the market had to offer.

The Sarojini nagar market is a fairly huge market to cover as a whole in one day, with shops offering the latest off-run branded clothes. These are clothes which are rejected from high rise showrooms like Zara, Versace, Tommy Hilfiger, Mango, United colors of Benetton, etc. just due to a minute production defect which cannot be sold at the prices and clothing standards such brands offer. Such clothes then trickle down to markets like Sarojini, where they are sold for a lot lower prices but are totally wearable.

Apart from a large number of large sized showrooms for various international and local brands, the crux of the market is formed by street side shops which sell accessories such as footwear, belts, jewellery and garments of all sizes, designs, and colors. In fact, the most famous Export Bazaar/Market for clothes is located in the backstreets of the Sarojini Nagar market. It is surrounded by 3 markets –Subzi Market, Central Market and Mandir wali side. This place is a hub for the trendsetters of colleges, from students with a tight budget, to bored housewives, tourists from other Indian states and even from abroad– they all converge here.

When it comes to shopping in budget, Sarojini Nagar undoubtedly stands to be the perfect destination! It is one of the Delhi’s famous and imperative markets and off course, a fashion destination for every girl who hunts for trendy clothes at killer prices. Right from designer bag to fashionable clothes, Sarojini Nagar never disappoints. And yes, what’s the madness behind shopping without the healthy dose of bargaining? There is no other place that can be as cheap as Sarojini Nagar.

Moreover, the concept of bargaining can be very well experienced at this place. Have you ever thought of purchasing a Mango or Zara apparel at 1/4th of its original prices? If not, then I have to suggest you to visit Sarojini Nagar. Furthermore, it will always stun you with the latest fashion trends, may it be in terms of cuts, style or color – Sarojini Nagar will turn out to be a mindboggling destination. It is always a win-win situation for you and if you’re looking for accessories, belts, clothes, shoes, sling and many more things just at the cost of your pocket money!

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Abhilasha sharma

BBA-FE(2018-21)

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AMAZON FASHION WEEK

Talking about this week, yes it’s special. Infact, very special. The India Amazon Fashion Week is happening so who wants to attend the classes! Barely anyone! So we all headed up to the fashion week and attended almost every possible show we got to grab all of it.

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The world out there is another dimension in itself where every character is unique and has its own style of complimenting the society. Every season, this week creates a lot of employment as well. It’s not only about hitting the ramp, but there are a lot of hopes, excitements, enthusiasm, creativity, efficiency, rebel and confidence. I am different and many more moods just appear together in this week.

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The social media gets crazy with the postings and uploading. A lot of people, who cannot make up to the event, wait eagerly for the images to get uploaded on social media so that they can see their admirer in beautiful attires at the earliest. Every celebrity, entrepreneur, socialist, models, journalists and what not, you meet every possible person you ever wanted to meet out there.

The hard work of the designers shows the dedication of what people will like.

Ritika Raj

BBA-FE(2017-20)

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INKTOBER

Here comes October or I should say ‘Inktober’! In 2009 Jake Parker started Inktober, a popular annual celebration of ink drawing during the month of October. In 2014’s Inktober, over 100,000 inked images were tagged on Twitter by participating artists. Inktober continues to be a popular social media phenomenon in 2018, with people appreciating the positive drawing habits and creativity that the concept of Inktober brings out.

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INKTOBER RULES…

1) Make a drawing in ink (you can do a pencil under-drawing if you want).

2) Post it online

3) Hashtag it with #inktober and #inktober2018

4) Repeat

Note: you can do it daily, or go the half-marathon route and post every other day, or just do the 5K and post once a week. Whatever you decide, just be consistent with it. Inktober is about growing and improving and forming positive habits, so the more you’re consistent the better.

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VIJAYA ASWANI

Vijaya Aswani is an illustrator who belongs to Bangalore. She is a great observer yet creates a pun in her every illustrated art. This Inktober, Vijaya participated in an exhibition in Bangalore where she came up with her creations like bookmarks, stamps, cards, and many more. Vijaya has an ability to just observe the people and illustrate its funny side instead of portraying them. She has her Instagram account named @spreefirit and owns a website www.spreefirit.com with 6,850 followers following her.

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She says that, ‘Spreefirit is the heart child of Vijaya. She expresses feelings and emotions through her weapons of mass creation viz. pencils and E-eccentric sense of humour.

Her aesthetic celebrates our idiosyncrasies and imperfections, making quirky drawings of feelings the real portrayal of humans, free from all existential dread.’

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According to Vijaya, an illustration is a way to express oneself with a pun in it that makes it attractive and expressive. People like Vijaya Aswani have taken art to another level. Inktober is a time of year where all the ‘arty’ people participates and celebrates it with the INK.

Ritika Raj

BBA-FE(2017-20)

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Alliances: The vision of future fashion industry

In an industry known for its aggressively viable and fast moving spirit, designers, retailers, brands and manufacturers need to welcome collaborations in order to stay alive.

Alliances through high street retailers, as per WGSN report, has been a stimulating way for brands to strike into modern fashion – or a celebrity’s fashion statement of the time. So why do the industry biggies so resist a collaboration both at the fore front or the back-end of the businesses?

Alliances will always impact businesses on the whole from day one. From merchandise, sources, practices, trades, philosophy to maintaining the business. At every phase of the existing workflow, it becomes critical to look at more spontaneous, imaginative and collective interpretations for the teams involved.

The need for partnerships arises at the initial stages, where style and inspirations unite music, art, photography and consumer-led muse with marketing acumen, business practice and not to forget the ‘gut feeling’ for the magical mishmash: freshness and salability.

Brands that have methods or structures to enable partnerships build ethos of adding up and empowering effortlessly – finally resulting in the quality of merchandise. When players are given noticeable prominence, and have easy ways to collaborate, the way that merchandise created is well-organized and driven, with energies and facts brought to line and allocated promptly.

More so, the capacity for brands to buy merchandises that actually sell and do not end up on sale or in landfills, is a critical issue. Figures shown in various reports talk of brands like H&M destroying £28M of stock in FY 17/18, or the $38Bn dead stock projected in the US every year reveal the real costs.

Hence, there is a rudimentary prerequisite for organizations and alliances around the stocks utilized – currently, right from designs, samples, or even yarns etc. are stacked away into distinct divisions and saved as compendiums or records.

What is being overlooked by the industry by not creating its own ingenious partnerships, allowing the coordination instead of perplexing or protecting their own assets?

This organically takes us through an imperative and crucial want for an enduring evolution of the way we work and how have our past systems influenced on the sustainability of the fashion industry. Procedures that have steered the production means and yields have created havoc, not only on the climate but also transversely towards societies overhauling the fashion industry. Only if the digital age today has educated us on something, it is how much more answerable we have to be with the tangible resources that we have, along with the valuable means it takes to create them.

This subject has always been in question in the past on whether or not the end customers worry on how the reserves are utilized – Thank god it’s beginning to change. We all recognize that it is not for the user to choose how the industry works – it is for the industry to be preemptive and make mindful choices that will revolutionize the effect and after-effects of our ways of work. Fashion however is a global business that has always worked through pool resources at some point or the other. The potential of the Fashion industry is hinged onto the industry to take inter-business alliances to new statures – with new ambitions.

Gulbash Duggal

Associate Dean, ICF

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FRESHMAN’S ORIENTATION

The orientation for BBA batch 2018-21 and MBA batch 2018-20 was quite an experience, A-listers from the fashion and business industry were there as guest speakers. It began with the ceremonial welcome of the guests by Mr. Vinod Kaul and Ms. Jaivani Bajaj, remembrance of Ma Saraswati, Lighting of the lamp and prayer sung by students of BBA batch sem-1st. Prof. Gulbash Duggal introduced the guests(Mr. Ashish Soni, Mr. Hemant Sagar, Ms. Rachna and Mr. Sam Baisla) and other faculty members and spoke about academics at ICF. IC- connect, our e-magazine was launched by Mr. K.K. Bajaj. The magazine provides information about both the fashion and finance world. IC-connect will give students a chance to showcase and share their knowledge and experiences at ICF. Post this, a discussion was there on “what is more important to your organization mission, core values or vision?”, Mr. Vinod Kaul, a seasoned professional with over thirty years of experience in the retail, fashion and publishing industries at senior positions, and also headed the FDCI as an executive director, started the discussion about the important things and values we need in developing our organizations and the things we have to keep in mind to have a successful organization.

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Mr. Ashish Soni launched his label in 1991, followed by his own independent design studio Ikos Designs in 1993. He became the first Indian designer to hold a solo showing in Delhi. He was also the first designer to be invited to hold a runway show at Olympus fashion week, New York and, he was one of the first Indian designers to retail through Selfridges.

Mr. Hemant Sagar was born to an Indian Father and a German Mother (that explains his good looks). He went on to study design and dressmaking in Germany as a teenager. He started his career in fashion as an apprentice in Germany and then went to Paris.

Ms. Rachna is a proactive professional with a refined sense of aesthetics and perfectionism having two decades plus of experience in Luxury and Lifestyle Retail at senior management positions.

Mr. Sam Baisla is the founder & CEO of NEXEL. He’s LinkedIn influence strategist helping entrepreneurs, small businesses and startups in social branding, leadership and sales. He is also the co-founder of Viaa soul an organization, dedicated to bringing world culture together. He has trained and inspired a hundred thousand plus young leaders and loves to share his experience and ideas on leadership, entrepreneurship, branding, communication and social media.

The panel members gave their words of wisdom to the new batch, Ashish Soni spoke about the future of fashion in India and how Indian fashion scene is growing, Hemant Sagar showed the international aspects of fashion and  spoke about  the ups and downs of his career, it was all real talk,  but was so inspirational. Sam Baisla talked about entrepreneurial skills and management and how social media has influenced today’s generation. Ms. Rachna Verma explained how the economy and luxury fashion works and how India is growing in the luxury sector with brands like LV and Dior opening their stores. It ended with the wise words of our CEO, Mr.Abijit Bose and  Mr. K.K. Bajaj, the Founder Chairman and Chief Mentor of Bajaj Capital Ltd.

Looking back it was a wonderful event where everyone got to learn something and had fun.

Aakash bharati &  Keerthi telidevara

BBA-FE(2017-20)

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Fabric in Trend 2018

Fabric is to fashion like currency is to the economy. It makes up the very basis on which it operates and is the building blocks on which the rest is built. Fabric fulfils the same function with the type of fabric usually determining what the final product will try and convey to the consumer. So knowing what the trends are in designs is fine, but for the overall rounded look, it is important to understand the fabric which it will be composed of. So here’s a list which will hopefully try to do justice to all your needs and help you craft the trendiest look for the upcoming season.

Look east

Don’t worry this isn’t a trade policy but this is something top designers in India are doing while going about their designs. The north-eastern part of India has a rich cultural heritage and there has been an attempt to bring it out recently. From Assam we have the classic Muga and Pat silk woven into intricate patterns. Nagaland gives you a chance to experiment with the traditional back strap weaving technique called loin loom. The list of opportunities however doesn’t end here for you could even try out the pure cotton handloom fabric worn by the Meitei of Manipur and so on. The list is never ending but it would break the monotony of your regular wear and give you the chance to stand out. Do so quickly, as this is a fast emerging trend and may not be so novel very soon.

Classic style staples

Some fabrics never go out of fashion, they are just reborn in different avatars and all we can do is to keep up. This season therefore amp up the flash and the pizazz with sequins, but none of the small stuff. We are talking sequins of the big variety. It’s just like they say- go big or go home!  Another fashion favourite these days are chunky knits. Extremely comfy, they need minimal accessories as they tend to look cute without any effort. And lest we forget the staple, nobody should ever throw out of their closet; lace. Lace is the sort of fabric which speaks effortlessly for itself and you should let it do so as this extremely versatile material can be moulded into anything from dresses to leggings.

What is it if not sustainable?

There has been a rise of a new manner of fabrics which are catching on quick considering the state of the ecosystem right now.  Today a customer demands multi-functional fashion which will provide aesthetic beauty as well as functional features in one product. Smart sustainable fibres are riding this new wave which not only satisfies the customer’s needs but also keeps the environment clean at the same time. Fibres made out of rose, coffee or pineapple are thus the cutting edge of fabric today.

So what fabrics do you think match with your needs and persona as you prepare for the season?

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Learn What Influences Fashion At a Reputed College of Fashion

Fashion has always been one of the most discussed topics in the world. This perhaps explains the fact that it has constantly evolved over hundreds of years. 21st century India with its majority young population is one of the biggest markets for fashion apparels and accessories in the world. In fact the industry is expected to double its volume in the next few years. We are witnessing intense competition between local brands as well as international ones for the pie. As a budding fashion designer there are unlimited opportunities and enrolling in a reputed college of fashion is the way to go.

The Influences

Every design or attire has its own influences while some follow the traditional line others tend to bring in influences from every industry and profession. Jackets with military insignia would be unimaginable about 100 years back but these are huge hits among the youth today so are t-shits with funky slogans. Similarly Bollywood has had a great influence over people’s attire in the country. This industry attracts some of the leading names in the world of fashion design who explore new ideas and creations.

To make a mark in this industry you would need to identify what are the major influences behind the clothes that Indians like to wear. Last but not the least you need to also keep in mind the fact that India has rich history of fabrics, design and colors and these are great influencing factors when it comes to women’s attire. At the fashion design college you would be enlightened on all major factors that influence the fashion design market in India.

Spot The Changing Trends

It is often said the trends in the world of fashion change at the blink of an eye. And this is where timing becomes very important. If you don’t spot the changing trends at the right time you wouldn’t be able to ride your success. Every trend has a shelf life while some tend to last only a season others tend to fare well for a few years. Irrespective of their shelf life you would need to be among the primary spotters of these trends and explore them to the fullest.

Indian fashion industry is highly influenced by the trends in the west and hence you need to keep your eyes open on what is trending in the United States and Europe. As they say in a globalized world there are no barriers and in fact it doesn’t takes months and years for a trend to reach Indian shores as was the case in the past! When you interact with leading designers during fashion shows and workshops during your course you would come across many inner secrets of this industry that would help you in your career.

It is important for you to enroll for a PG diploma in fashion designing at a reputed college in the country. Make sure the faculty at the college brings strong industry experience and the college has quality infrastructure to support your ambitions.

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Fashion Designing Course Opens Various Windows of Opportunities

Fashion is something that can grow on you or you could be born loving everything beautiful. When this love is for clothes and you often find yourself doodling designs, you must know you can have a career in the fashion industry. One of the first steps to make a successful career in the fashion industry is to get enrolled in a reputable fashion designing institute in Delhi. A good college offering state-of-the-art infrastructure and up-to-date curriculum ensures that you are guided on the right direction.

There are numerous courses in fashion designing that can lead you to a path of a career that’s not simply limited to designing high street clothes. Most of the fashion designing institute in Delhi hone a student’s talent in multiple levels. Added to that, fashion internships, retail experience and networking opportunities can boost your employability factor.

Today there are numerous choices after graduating with a fashion degree. Let’s take a look at some of the opportunities that can open a career in fashion designing.

# Fashion Designer:
Most youngsters who enrol in a fashion designing institute in Delhi dreams of becoming a top-notch fashion designer. This is undoubtedly one of the most lucrative options after completing a course in fashion designing. Most often, fresh graduates begin their career as assistants. This helps them develop their skill, get an insight on the workings of the industry and handling responsibilities. Flying solo immediately after graduation is also an option, though prior exposure helps everyone.

# Fashion Merchandising And Fashion Buying:
Fashion merchandising and fashion buying are slightly more business-oriented options and are apt for graduates who have a keen knack on assessing current fashion trends. A career in fashion buying means you concentrate on purchasing and sourcing on-trend products for company clients and consumers. On the other hand, fashion merchandising requires you to estimate how much a customer can spend on the right kind of merchandises and making sure they are available at the right stores. Both these are considered key jobs in the retail industry.

# Fashion marketing and PR
Fashion marketing and PR is often taught as a separate specialization in reputed fashion designing colleges. The key job in this field is to be able to market fresh fashion to the right section of consumers before the trend goes out of fashion. It is a very challenging job because fashion trends change very quickly. As a fashion marketing and PR professional, the key job is to design advertising campaigns that can immediately attract and sell a current fashion trend.

# Fashion Production and Management
Fashion production and management require you to handle the production aspect. Here stress is given on quality of materials used, zero-wastage and sustainable use of raw materials. In recent times, it has become one of the driving career options for fresh fashion graduates. If you have an interest in textiles, understand the production process, have managerial skills or experience in manufacturing and production, this can be the right career choice for you.

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Explore the Possibilities at a Reputed College of Fashion

Fashion designing is one of the most creative streams of education in the country. Naturally it attracts students who have the x-factor in them and can think beyond the obvious. If you have decided to enroll yourself in a college of fashion there are no dearth of such institutions in the country. This is where it becomes very important for you to choose a reputed design college in India, one that would offer you quality education and more importantly broad exposure to the industry. Let us discuss a few possibilities that you can explore after completing a PG in fashion designing courses.

Apparels & Accessories Industry: The apparel and accessories industry is India has been growing at a healthy rate of over ten percent every year. By 2021 this is poised to reach a value of $230 billion dollars. As a budding designer you would easily be able to find employment once you graduate and work with the leading design houses in the country. Here you get the opportunity to learn about the latest trends in the market from experts and add your own touch to the brand’s clothing and accessories line.

The World of Entertainment: Entertainment is in the soul of India. From movies to television India is one of the largest producers and consumers of entertainment in the world. With 800 plus movies being produced annually and hundreds of television channels it offers a great opportunity for young designers to work with some of the leading names in the industry. This industry is in constant need of designers who would design outfits to be used by the cast. In fact it is the Indian entertainment industry that sets the trends for 1.25 billion people to follow. Working in the entertainment industry also gives you the opportunity to translate your creative idea in well-designed outfits and accessories.

Starting Own Label: This might have sounded like a wild idea about 10 years back but young designers have the opportunity of starting their own labels in today’s world. Though you would need to make some capital investment into your venture, if you have the right ideas finding an investor isn’t tough anymore. Businesses in India have matured and investors are willing put their capital into startups as this promises them maximum returns. You would also be able to use the power of Internet and sell your products via the leading ecommerce platforms in the country.

Though opportunities are plenty for young fashion designers you need to make the perfect start and land up in the right jobs. This is where the role of the institution where you enroll for your fashion designing course becomes crucial. A reputed institution would help you earn the right internship opportunities were you can work with the leading names in different industries that are in need of designers. You would also participate in fashion shows and other events where you would be able to brush your shoulders with the who’s who of the fashion industry and this adds value to your overall training as a fashion designer.

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Build Your Career at a Fashion Designing Institute in Delhi

You have to accept the fact that the fashion industry is one of the most competitive career options. Dozens of designers make their way into the market each day but only a few make it to the top. If you want to create your mark in this industry you need to have the positive attitude, creativity and a degree from a reputed institution. You might have come across dozens of advertisements for fashion institutes around the country but you need to make your choice carefully. A reputed fashion designing institute in Delhi would give you the perfect start to your career.

Be Part of Competition: You can study in some obscure institute and never really know about competition before you venture out looking for a job or think about starting your own venture. In Delhi you would be studying in a high competitive environment that prepares you for the toughest of situations that you are likely to face in the market. Also you would have some of the most creative minds studying alongside you and this allows you to gain lot of insights into the market and add to your knowledge about the latest trends in the industry.

Enhance Your Creativity: You may have the right set of creative instincts but this talent of your needs to be channelized in the right directions. You need to gather knowledge on the basis of the fashion industry, the different types of fabrics that are used in the contemporary fashion industry. A good college in Delhi would give you the right kind of exposure where you would know about the fabrics and style of different states in India and also major international fashion trends. When such a strong foundation has been laid you can experiment with your creativity and come out with designs and styles that meet the contemporary tastes of the market.

Ready InternshipYou are aware of the importance of internship in your career. If you get to work with an established designer or label it would add value to your CV in the future. This is where professional fashion institutes in Delhi offer you the edge. The city is the home to some of the top designers in the country and thus you would get the opportunity to work with some of the best. You also get the opportunity to establish strong contacts during this period and this would pay dividends for a lifetime.

A degree or a pg diploma in fashion designing from a reputed institute such as International College of Fashion can do wonders to your career. The institute has carved a niche for itself over the years and has ensured its students are a shade above the rest in the country. With state-of-the-art infrastructure and team of experienced faculty the institute has always offered the right kind of exposure to its students and shaped their career. Established designers and other successful people from the industry are invited to share their experiences with the students and answer to their queries.

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