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INKTOBER

Here comes October or I should say ‘Inktober’! In 2009 Jake Parker started Inktober, a popular annual celebration of ink drawing during the month of October. In 2014’s Inktober, over 100,000 inked images were tagged on Twitter by participating artists. Inktober continues to be a popular social media phenomenon in 2018, with people appreciating the positive drawing habits and creativity that the concept of Inktober brings out.

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INKTOBER RULES…

1) Make a drawing in ink (you can do a pencil under-drawing if you want).

2) Post it online

3) Hashtag it with #inktober and #inktober2018

4) Repeat

Note: you can do it daily, or go the half-marathon route and post every other day, or just do the 5K and post once a week. Whatever you decide, just be consistent with it. Inktober is about growing and improving and forming positive habits, so the more you’re consistent the better.

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VIJAYA ASWANI

Vijaya Aswani is an illustrator who belongs to Bangalore. She is a great observer yet creates a pun in her every illustrated art. This Inktober, Vijaya participated in an exhibition in Bangalore where she came up with her creations like bookmarks, stamps, cards, and many more. Vijaya has an ability to just observe the people and illustrate its funny side instead of portraying them. She has her Instagram account named @spreefirit and owns a website www.spreefirit.com with 6,850 followers following her.

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She says that, ‘Spreefirit is the heart child of Vijaya. She expresses feelings and emotions through her weapons of mass creation viz. pencils and E-eccentric sense of humour.

Her aesthetic celebrates our idiosyncrasies and imperfections, making quirky drawings of feelings the real portrayal of humans, free from all existential dread.’

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According to Vijaya, an illustration is a way to express oneself with a pun in it that makes it attractive and expressive. People like Vijaya Aswani have taken art to another level. Inktober is a time of year where all the ‘arty’ people participates and celebrates it with the INK.

Ritika Raj

BBA-FE(2017-20)

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Alliances: The vision of future fashion industry

In an industry known for its aggressively viable and fast moving spirit, designers, retailers, brands and manufacturers need to welcome collaborations in order to stay alive.

Alliances through high street retailers, as per WGSN report, has been a stimulating way for brands to strike into modern fashion – or a celebrity’s fashion statement of the time. So why do the industry biggies so resist a collaboration both at the fore front or the back-end of the businesses?

Alliances will always impact businesses on the whole from day one. From merchandise, sources, practices, trades, philosophy to maintaining the business. At every phase of the existing workflow, it becomes critical to look at more spontaneous, imaginative and collective interpretations for the teams involved.

The need for partnerships arises at the initial stages, where style and inspirations unite music, art, photography and consumer-led muse with marketing acumen, business practice and not to forget the ‘gut feeling’ for the magical mishmash: freshness and salability.

Brands that have methods or structures to enable partnerships build ethos of adding up and empowering effortlessly – finally resulting in the quality of merchandise. When players are given noticeable prominence, and have easy ways to collaborate, the way that merchandise created is well-organized and driven, with energies and facts brought to line and allocated promptly.

More so, the capacity for brands to buy merchandises that actually sell and do not end up on sale or in landfills, is a critical issue. Figures shown in various reports talk of brands like H&M destroying £28M of stock in FY 17/18, or the $38Bn dead stock projected in the US every year reveal the real costs.

Hence, there is a rudimentary prerequisite for organizations and alliances around the stocks utilized – currently, right from designs, samples, or even yarns etc. are stacked away into distinct divisions and saved as compendiums or records.

What is being overlooked by the industry by not creating its own ingenious partnerships, allowing the coordination instead of perplexing or protecting their own assets?

This organically takes us through an imperative and crucial want for an enduring evolution of the way we work and how have our past systems influenced on the sustainability of the fashion industry. Procedures that have steered the production means and yields have created havoc, not only on the climate but also transversely towards societies overhauling the fashion industry. Only if the digital age today has educated us on something, it is how much more answerable we have to be with the tangible resources that we have, along with the valuable means it takes to create them.

This subject has always been in question in the past on whether or not the end customers worry on how the reserves are utilized – Thank god it’s beginning to change. We all recognize that it is not for the user to choose how the industry works – it is for the industry to be preemptive and make mindful choices that will revolutionize the effect and after-effects of our ways of work. Fashion however is a global business that has always worked through pool resources at some point or the other. The potential of the Fashion industry is hinged onto the industry to take inter-business alliances to new statures – with new ambitions.

Gulbash Duggal

Associate Dean, ICF

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ORIENTATION WEEK MBA FE 2018

Our ICF orientation story began with the instant connection we had with our mentors and were immediately made comfortable. Everyone bonded over the fact that although ICF was a small campus, we were all just as lost and confused. It was fairly easy to make new friends during orientation because despite where we all came from, we were experiencing things we’ve never encountered before, together. Despite not getting a chance to get to know every single person at orientation at a personal level, we merely felt at ease when we later walked through campus and recognized those same friendly faces which we found kind and approachable.

Our first tryst with our future in the world of fashion started with a tête-à-tête with the Industry leaders, addressing our wondering thoughts on our careers in the fashion industry.

Excited about the experience, we stepped into the campus the next day greeted by the seniors, who were there to make our first day at the campus a flawless experience.

The entire week was well planned by our mentors to walk us through some Industry know-how, scenarios and networking with the professionals and our subject guides.

Day 1

Meena Balija

Ms. Meena Balija: Founder of Hand in Hand, visited as guest speaker for our first day of orientation week. We all were extremely delighted by her knowledge and thoughts. She very well explained how to start a business by pre-planning with the right resources. We all were very glad to have her gesture.

Day 2

We were blessed to have this day included in our orientation week. As it was Teacher’s Day we came to know about our college faculties better.

Altogether, it was a fun day with lots of dance, drama and determination.

Day 3

Praveen Tiwari

This day was more about interaction with our guest speaker and college faculties. Firstly, we had Mr. Shivraj, owner of Label AASK. He began the session by introducing himself and gave a brief on his label. Further up, we had an interactive session in which students asked questions which they had in their minds related to fashion and entrepreneurship.

Day 4

Vikas Malik

As we moved along time to our orientation week, it was more into creating enthusiasm. Firstly, we had Mr. Vikas Malik, the owner of label ‘House of Tara’, as our guest speaker today. He portrayed his journey in a very mesmerising manner that we all were charged with positive vibes. It will definitely help us to go through to all ups and downs in our entrepreneurial journey.

Next up, we had Mr. Praveen Tiwari, a weaving technologist, to introduce us to the textiles and how to identify them. Weaving was in the bloodline of their generations. He explained about Indian Handlooms and Power-looms with samples, he also introduced us to the varieties of textiles.

We enjoyed our orientation week. It was very learning and inspiring from all the guest speakers and faculties. Hope their words will be throughout with us in our own entrepreneurship journey as well.
Ananya Singh
MBA-FE(2018-20)

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FRESHMAN’S ORIENTATION

The orientation for BBA batch 2018-21 and MBA batch 2018-20 was quite an experience, A-listers from the fashion and business industry were there as guest speakers. It began with the ceremonial welcome of the guests by Mr. Vinod Kaul and Ms. Jaivani Bajaj, remembrance of Ma Saraswati, Lighting of the lamp and prayer sung by students of BBA batch sem-1st. Prof. Gulbash Duggal introduced the guests(Mr. Ashish Soni, Mr. Hemant Sagar, Ms. Rachna and Mr. Sam Baisla) and other faculty members and spoke about academics at ICF. IC- connect, our e-magazine was launched by Mr. K.K. Bajaj. The magazine provides information about both the fashion and finance world. IC-connect will give students a chance to showcase and share their knowledge and experiences at ICF. Post this, a discussion was there on “what is more important to your organization mission, core values or vision?”, Mr. Vinod Kaul, a seasoned professional with over thirty years of experience in the retail, fashion and publishing industries at senior positions, and also headed the FDCI as an executive director, started the discussion about the important things and values we need in developing our organizations and the things we have to keep in mind to have a successful organization.

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Mr. Ashish Soni launched his label in 1991, followed by his own independent design studio Ikos Designs in 1993. He became the first Indian designer to hold a solo showing in Delhi. He was also the first designer to be invited to hold a runway show at Olympus fashion week, New York and, he was one of the first Indian designers to retail through Selfridges.

Mr. Hemant Sagar was born to an Indian Father and a German Mother (that explains his good looks). He went on to study design and dressmaking in Germany as a teenager. He started his career in fashion as an apprentice in Germany and then went to Paris.

Ms. Rachna is a proactive professional with a refined sense of aesthetics and perfectionism having two decades plus of experience in Luxury and Lifestyle Retail at senior management positions.

Mr. Sam Baisla is the founder & CEO of NEXEL. He’s LinkedIn influence strategist helping entrepreneurs, small businesses and startups in social branding, leadership and sales. He is also the co-founder of Viaa soul an organization, dedicated to bringing world culture together. He has trained and inspired a hundred thousand plus young leaders and loves to share his experience and ideas on leadership, entrepreneurship, branding, communication and social media.

The panel members gave their words of wisdom to the new batch, Ashish Soni spoke about the future of fashion in India and how Indian fashion scene is growing, Hemant Sagar showed the international aspects of fashion and  spoke about  the ups and downs of his career, it was all real talk,  but was so inspirational. Sam Baisla talked about entrepreneurial skills and management and how social media has influenced today’s generation. Ms. Rachna Verma explained how the economy and luxury fashion works and how India is growing in the luxury sector with brands like LV and Dior opening their stores. It ended with the wise words of our CEO, Mr.Abijit Bose and  Mr. K.K. Bajaj, the Founder Chairman and Chief Mentor of Bajaj Capital Ltd.

Looking back it was a wonderful event where everyone got to learn something and had fun.

Aakash bharati &  Keerthi telidevara

BBA-FE(2017-20)

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Should Designers Work in Pairs?

Look at it more closely and you will see that the ‘famed hand’ behind a fashion label is invariably not a single designer but, indeed, a pair of them! What with Abraham & Thakore, Meera & Muzaffar, Hemant Sagar & Lecoanet, Ashima & Leena, Nikhil & Shantanu, Rohit Gandhi & Rahul Khanna … and the list goes on.  Fortuitous? Unlikely?

The cynic would scream ‘orientation’. Perhaps this would explain the start of some of the partnerships, but surely it cannot explain it in its entirety! So what’s special about the fashion world?

We are all aware of Fashion as a Creative Art, but Janus-like, it has another less glamourous side – the Business of Fashion. Fashion is as yet not hung in museums but must jostle for hangar and shelf space in regular retail stores, even if up-market. This requires the complete torturous stages of business – manufacturing, marketing, finance, inventory management, et all. What this means is that Fashion requires two traits – one Creative and wistful and the other Logical and down-to-earth. Very few have this within the confines of a single brain … exceptions being Armani, who built up his own business and on this side of the world, Tarun Tahiliani who started out as an ivy college MBA!

This is why the Fashion Industry finds itself in pairs – while one of the partners is the sensitive, creative side, the other does serious down to earth not-so-pleasant things like sales, promotion and manufacturing amongst other things.

JJ Valaya is passionately steeped into creative design while his brother, TJ Singh looks after the business, and the two share all the spoils equally. Before the break, it was Ashima who was the sensitive designer while cousin Leena was the determined face to the world.  Rajesh Pratap Singh has his very business-capable sister, Sapna. Padma Shri Ritu Kumar may have been the doyen of Indian fashion but, as it is said, she may not have been such a big success were it not for her husband, Shashi Kumar, relegated to the shadows, who painstakingly built a national-level business making Ritu the most successful Indian designer ever.

When I was head of the FDCI and we were making furtive attempts to develop the Business of Fashion, we found that our nemesis was the designer himself – potential businesspeople could not fathom or reconcile one who would normally not wake up before noon, be unable to keep an appointment or a delivery commitment, or unwilling to negotiate his label for any inducement. I remember once having to take my client and a photographer to a senior designer’s residence and literally pull him out of his bed, all because he missed an important morning photoshoot! We finally had the shoot in the designer’s living room.

The modern crop of designers is certainly more alert and aware and business-wise more savvy. Still, I would say as it is in cricket, only a few are both batsmen and bowlers, for the rest the best bet is to take on a ‘fashion partner’!

By:  Vinod Kaul

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Fashion Designing Course Opens Various Windows of Opportunities

Fashion is something that can grow on you or you could be born loving everything beautiful. When this love is for clothes and you often find yourself doodling designs, you must know you can have a career in the fashion industry. One of the first steps to make a successful career in the fashion industry is to get enrolled in a reputable fashion designing institute in Delhi. A good college offering state-of-the-art infrastructure and up-to-date curriculum ensures that you are guided on the right direction.

There are numerous courses in fashion designing that can lead you to a path of a career that’s not simply limited to designing high street clothes. Most of the fashion designing institute in Delhi hone a student’s talent in multiple levels. Added to that, fashion internships, retail experience and networking opportunities can boost your employability factor.

Today there are numerous choices after graduating with a fashion degree. Let’s take a look at some of the opportunities that can open a career in fashion designing.

# Fashion Designer:
Most youngsters who enrol in a fashion designing institute in Delhi dreams of becoming a top-notch fashion designer. This is undoubtedly one of the most lucrative options after completing a course in fashion designing. Most often, fresh graduates begin their career as assistants. This helps them develop their skill, get an insight on the workings of the industry and handling responsibilities. Flying solo immediately after graduation is also an option, though prior exposure helps everyone.

# Fashion Merchandising And Fashion Buying:
Fashion merchandising and fashion buying are slightly more business-oriented options and are apt for graduates who have a keen knack on assessing current fashion trends. A career in fashion buying means you concentrate on purchasing and sourcing on-trend products for company clients and consumers. On the other hand, fashion merchandising requires you to estimate how much a customer can spend on the right kind of merchandises and making sure they are available at the right stores. Both these are considered key jobs in the retail industry.

# Fashion marketing and PR
Fashion marketing and PR is often taught as a separate specialization in reputed fashion designing colleges. The key job in this field is to be able to market fresh fashion to the right section of consumers before the trend goes out of fashion. It is a very challenging job because fashion trends change very quickly. As a fashion marketing and PR professional, the key job is to design advertising campaigns that can immediately attract and sell a current fashion trend.

# Fashion Production and Management
Fashion production and management require you to handle the production aspect. Here stress is given on quality of materials used, zero-wastage and sustainable use of raw materials. In recent times, it has become one of the driving career options for fresh fashion graduates. If you have an interest in textiles, understand the production process, have managerial skills or experience in manufacturing and production, this can be the right career choice for you.

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How an MBA in Fashion Designing Can Turn It for You

The fashion industry in India is vast and full of opportunities for those who want to make a career in it. Ever since the Indian markets opened to the world fashion industry has been one of its biggest beneficiaries. Indian brands have gone global and established themselves in different markets. On the same note many international brands have made their way into India and increased the vibrancy in the industry. As a youngster with creative instincts the fashion industry offers you the perfect opportunity to have a successful career and establish yourself in the market. You need to opt for a reputed fashion designing college in India and choose a course program that offers you the edge. An MBA in fashion designing can turn it for you.

Why MBA in Fashion?
While there is no dearth of courses in the fashion industry an MBA in Fashion Designing prepares you well for the competitive nature of the industry. These courses focus on the business side of the industry and play a vital role in your success. These intensive courses prepare you for a wide range of job opportunities that include visual merchandiser, fashion consultant, stylist, illustrator, textile and sketch assistant and marketers. As mentioned earlier the fashion industry is vast and it isn’t limited to apparels alone. From footwear to jewelry and other accessories, the multi crore rupee market would offer you a number of career options and you can focus on a segment of your choice during this program.

Be Read for Challenges
Fashion design industry is full of challenges and the road to success takes you through trying moments in your career. These course programs prepare you for all kinds of challenges that you are likely to meet when you land in the industry. Different workshops and interactive sessions are conducted where you would brush your shoulders with leading names in the industry. This gives you a basic sense of the trends in the industry and how to exploit these to your advantage. As a student you would bring in your creativity and other skills to the institute and they would help you enhance these and overcome the shortcomings that you may have. Experienced faculty members spot your strengths as well as weaknesses and acts as your mentors.

There are dozens of colleges in India that offer you an MBA program in fashion designing and this calls for you to be extremely choosy. An institute like Intentional College of Fashion can offer you the edge. They offer a two year M.B.A. in Entrepreneurship that also include a Post-Graduation Diploma in Fashion Entrepreneurship. This is a well-defined course that has been prepared by people who have established themselves in the industry. This course program covers all aspects of the fashion industry right from procurement of raw materials to marketing the finished goods in the domestic as well as the International markets. The institute also offers lucrative internship opportunities as well as placements offering the perfect start to your career in this competitive industry.

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Explore the Possibilities at a Reputed College of Fashion

Fashion designing is one of the most creative streams of education in the country. Naturally it attracts students who have the x-factor in them and can think beyond the obvious. If you have decided to enroll yourself in a college of fashion there are no dearth of such institutions in the country. This is where it becomes very important for you to choose a reputed design college in India, one that would offer you quality education and more importantly broad exposure to the industry. Let us discuss a few possibilities that you can explore after completing a PG in fashion designing courses.

Apparels & Accessories Industry: The apparel and accessories industry is India has been growing at a healthy rate of over ten percent every year. By 2021 this is poised to reach a value of $230 billion dollars. As a budding designer you would easily be able to find employment once you graduate and work with the leading design houses in the country. Here you get the opportunity to learn about the latest trends in the market from experts and add your own touch to the brand’s clothing and accessories line.

The World of Entertainment: Entertainment is in the soul of India. From movies to television India is one of the largest producers and consumers of entertainment in the world. With 800 plus movies being produced annually and hundreds of television channels it offers a great opportunity for young designers to work with some of the leading names in the industry. This industry is in constant need of designers who would design outfits to be used by the cast. In fact it is the Indian entertainment industry that sets the trends for 1.25 billion people to follow. Working in the entertainment industry also gives you the opportunity to translate your creative idea in well-designed outfits and accessories.

Starting Own Label: This might have sounded like a wild idea about 10 years back but young designers have the opportunity of starting their own labels in today’s world. Though you would need to make some capital investment into your venture, if you have the right ideas finding an investor isn’t tough anymore. Businesses in India have matured and investors are willing put their capital into startups as this promises them maximum returns. You would also be able to use the power of Internet and sell your products via the leading ecommerce platforms in the country.

Though opportunities are plenty for young fashion designers you need to make the perfect start and land up in the right jobs. This is where the role of the institution where you enroll for your fashion designing course becomes crucial. A reputed institution would help you earn the right internship opportunities were you can work with the leading names in different industries that are in need of designers. You would also participate in fashion shows and other events where you would be able to brush your shoulders with the who’s who of the fashion industry and this adds value to your overall training as a fashion designer.

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Eligibility for MBA in Fashion Designing

Fashion designing has gained huge momentum over the years and has become the core aggregator of apparel sales that involves all of the tasks necessary for creating an ecosystem of designer clothes and meeting the needs of the potential customers. There is no denying the fact that clothes have surely become the nee of the hour and hold a high status on the socioeconomic paradigm. In India Fashion designing as a full time career is no longer a passé and has become a mainstream sector which employees thousands of students each year.

While the enthusiasm is high among the students looking to enroll in this industry, there is very little information available to them on the pre-requisites of the fashion designing colleges in India. Students are often exposed to the creative merchandising / marketing, innovative fashion management practices, fashion forecasting and trends and business practices, but one has to have proper eligibility criteria beforehand. The course is generally two years duration and its syllabus is divided into four semesters. The minimum criterion for enrolling in any post graduate course is the following:

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
  • Graduation with minimum 50%marks from a recognized University

Although there are different criteria for colleges in India and international college of fashion some criteria’s fall in accordance to the guidelines discussed earlier. Any and every student aspiring to get a post graduate degree or diploma in fashion designing must have a minimum 50 percent in their high school or any UGC degree. Another vital criterion is that the student need to have a degree from a well recognized university. Often it has been seen that many institutes offering these courses ask for test scores such as MAT and CAT. Although it is not necessary but sometimes it can have some additional affect on the admission of the student. The duration of the program is generally two years and is subdivided in four different semesters.

The management aspect of the course usually covers the technical aspect of fashion designing and students here can enhance their skill and abilities to take upon themselves various managerial responsibilities. This can be beneficial for students as it helps them in the long run of starting their own business. The courses in addition to that help the students expand their horizons by developing their creative skills and knowledge regarding various trends. This includes costing, presentation of designs, and marketing.

Fashion designing has attained new height over the years and there have been various fashion designing colleges that have come up across the country. Earlier students did not have ample knowledge regarding the perception of fashion and how to bring forth different colors and texture to draft a whole new array of creative ideas. But as these opportunities are coming in front the people they are getting more and more educated and global commercialization is also adding to that exposure to enhance their skills that are necessary to run a retail or online store in fashion management on their own.

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Top Courses in Fashion Designing at International College of Fashion

The fashion industry is booming these days. Making your career in the market is a great idea. It offers safe and bright career opportunities. Today, various types of courses are offered in the field including long term, short term and distance. Education experts encourage youth to pursue the course in the fashion industry that provides comprehensive knowledge. They guide students for pursuing full time programs in the fashion field in order to find out secure and bright career opportunities. Here are some top courses to do from an international college of fashion.

BBA in Fashion Entrepreneurship

This is a highly respected program that is designed to provide talented and active fashion entrepreneurs. The program provides high level of understanding of the fashion marketplace both national and international level. It generates the quality of decision making and develop the creative skills. The program duration is of 3 years. It covers all types of knowledge of fabrics, style and culture. The course involves an internship with a reputed fashion house, export agency or fashion retail. It helps developing the confidence level of the students so that they can become a self-employed creative practitioner. There are around 8 semesters in the course. The last year study encourages students for working in an independent manner through a series of industrial projects which includes managing a business, making future predication, managing fashion events etc… After completion of the course, it becomes easy to enter to fashion houses, fashion retail chains and global entrepreneurship.

MBA in Fashion Entrepreneurship

This is an advanced version of BBA in Fashion Entrepreneurship. The course focuses on knowledge of business leadership in the fashion industry. It inculcates the quality of problem-solving. It helps to differentiate between managing start-ups and large organizations. Management of product development, how to launch a new product in the glamour market, how to start a fashion campaign, how to organize different types of fashion events etc… are hugely covered in the course. After finishing the BBA in Fashion Entrepreneurship, it would be good to consider further studies in MBA in Fashion Entrepreneurship. The course can be done by those youth who are looking for a bright career in the glamour industry after pursuing graduation in any stream. It is a 2-year full time program that needs regular attendance to understand the subject matter well.

PG Diploma in Fashion Designing

From a leading fashion designing college, one can pursue this professional program that focuses on developing new age fashion designers. It gives good knowledge of fabric, fashion culture of different counties in the past and the present, sewing, pattern making and digital pattern making. The course gives hands-on training more than theoretical. Expert fashion designers are invited to guide students live about new age fashion market and the demand. Of campus and on-campus interviews are organized for this 1-year professional degree. Student finds various types of work opportunities such as fashion consultants, designers, fashion retailers etc… They can setup their own organization because it is a complete creative course to do from a leading fashion designing college in India or any part of the world.

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