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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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Style Your Passion Out

A wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.

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Following trends is what every girl wants, so here are some styling tips for each one of you. You can follow the same if you love this look or you can create your own looks. Styling is always crazy if it’s within you and you want to give yourself some unique look , try it out.

Plus benefit of reading ahead? As the wedding season is all around, we thought of giving some tips on styling for the same so you can create the same look with skirts or plazzos, as you like if you need something new.

Different ways of styling a duppatta

  1. Style your duppatta with a crop top(if you don’t want to go with a crop top, choose a plain top) along with a palazzo or pants in the following ways:
    1. Saree style
    2. One side dupatta
    3. Over both the shoulders
    4. Lehnga style dupatta
    5. Bengali style drape

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  • Saree style: Tuck your duppatta on one side of your pants or palazzo and fllowed by back to front.
  • One sided-duppatta- one can clearly undesrtand from the name that duppatta is taken on one side of the top falling down stratight and can be either struck on with pleates or just leaving it as it is.
  • Over the shoulders: wearing duppatta like one wear it on the suit i.e. from one shoulder to another shoulder. It gives a cowl to your duppatta.
  • Lehnga style duppata: dropping of dupatta on one shoulder to carrying it in other hand like one carries in lehenga style to give your garment a lehenga look
  • Bengali style duppataa: everyone is aware of bengali sarees, they are so beautifully carried and its fall is amazing so why not to style it over it. Draping of duppatta in bengali saree look will give your garment a definitely unique look.

ACCESSORIES

Accessories are must to go with your style but what matters is how you carry accessories with your look whether to give it a modern look or whether to give it a traditional look.

Let’s see:

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To give it a traditional look carry your boho accessories like a boho earring to neckpiece to rings.

Or if you love being a classy modish girl go have your western accessories on, girllll.

Some places to get your accessories in Delhi could be be Lajpat Nagar, Sarojini Nagar, Pallika Bazar. So go, rock it.

FOLLOW YOUR VIBES!!!

FASHION IS WITHIN YOU!!

CREATE YOUR OWN LOOK

Simran Dhingra

(BBA-FE)[batch 2017-2020]

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PERFECT SUNGLASSES FOR DIFFERENT SHAPED FACES

Sunglasses were earlier used for the purpose of protecting eyes from harmful UV rays, bright sunlight and the harsh weather outside. But nowadays, it has become a style statement and is used to accessories the eyes. Numerous types of glasses are available in the market according to different face cut people have. Despite of this, protection of eyes from the UV rays will always remain the primary and prominent function of sunglasses.  One should always choose glasses that are marked as blocking 100% of UV rays. Some manufacturer call it as UV absorption up to 400nm, having same meaning as of protection from UV rays.

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SUNGLASSES FOR HEART SHAPE FACES: People with a wider forehead and the rest of the face narrows to the chin heart shaped face. The best frames for such faces are “CAT-EYE SUNGLASSES or ROUND FRAMES”.

SUNGLASSES FOR OVAL SHAPE FACES: An oval shaped face is slightly longer in the lower half and has a bit of rounded jaw. If someone’s face is oval shaped then the person should prefer soft and angular frames like ”AVIATOR SUNGLASSES”.

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SUNGLASSES FOR ROUND FACES: If someone’s face is wide and have a more rounded jawline, then it is a round face. To balance out less angular features add a pair of wide “RECTANGULAR SUNGLASSES”.

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SUNGLASSES FOR SQUARE SHAPED FACES: If someone’s forehead, cheekbones and jaw are about equal width and have a strong jaw, then it is a square-shaped face. To compliment with this kind of face shape, go for “ROUND FRAMES, OVAL-SHAPED SHADES OR CAT-EYE SUNGLASSES”.

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SUNGLASSES FOR OBLONG SHAPED FACES: If the bottom half of the face is longer than top half, then it is a oblong face. This kind of faces are suitable for all the frames but the “OVERSIZED GLASSES AND WRAP STYLE GLASSES” will give it the best look.

HOW TO LOOK COOL IN SUNGLASSES IN WINTER?

  • Pair up the OVERSIZED GLASSES with the knitted dress and a woollen jacket over it. To accessorise, pair it up with knee length boots.
  • Pair up the rose gold AVIATORS with a long fur coat and a black ripped jeans and accessorise it with fringed bag and sneakers.
  • Pair up the CAT-EYE glasses with a white fur coat and a skinny ankle length jeans. Accessorise it with high heel boots and a white handbag.

Shubhi Goel

(BBA-FE)[2017-2020]

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Fashion Designing Is Much More Than Garment Designing

Manish Malhotra, Marc Jacobs, Sabyasachi, and Alexandra McQueen are among the big shots that make fashion designing an exciting career choice for young ones. Yes, the art of creating a piece of fabric or fibre is glamorous. And yes researching and creating a textile is fun too! But it does take creativity and sometimes 24-hour slog to make a mark as a professional fashion designer or say a successful one.

Don’t live in an illusion that fashion designing is restricted to garment designing. It stretches from accessories, jewelry to footwear. Its realms spread out from womenswear to menswear, kidswear, and sportswear for both. When it comes to fashion designing of a garment, the art revolved around these areas:

  • High Street Fashion captures the mass manufacturing of garments. It is influenced by seasonal trends, buying manner, and runway shows. It’s mostly commercial. Media plays a vital role in a high street designer.
  • Prêt-à-porter or Ready-to-wear is all about creating ready to wear outfits or collection. It’s produced in fewer numbers.
  • Haute Couture is creating an exclusive clothing line for a runway show. It’s high-end fashion and requires attention to detail. At times, haute couture is personalized and designed for an individual client. The ensemble is tailored according to one’s body type.

It’s Not a Rocket Science

So are you cut out to be a fashion designer? Is creating artistic outfits in your blood? Can you sketch an idea on paper? Sounds easy? Well, you can be a great designer. But also, you got to be high on creativity and innovation. It’s essential for you to push the envelope whenever you design. You ought to have unconditional love for styles, colours, textures, and hell lot of hard work.  Add to this a pinch of determination, a dollop of interpersonal skills, and a few communication techniques, voila, there you have got a great designer at hand.

A fashion designer can always venture into entrepreneurship. Instead of working under someone, one can establish his label or company.  All a designer has to do is to plan; find an appropriate niche, and start working on it. Also, one should be adept with all the essential entrepreneurial skills such as in-depth knowledge of the fashion trends, market, customer-focused approach, and ability to take risks. If you’re determined, work hard, and persist, congratulations you’re now on the road to unparalleled success. Now you may call yourself an incredibly successful fashion entrepreneur.

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Fashion Designing Skills + Entrepreneurial Strategies = Successful Fashion Entrepreneur

Your fashion designing skills are outstanding, and all your creations are sold like a hot cake. You think out-of-the-box, ahead of the times, and global fashionistas love your collections. Your last runway show was a big big hit. Your dream of becoming a prominent fashion designer is now a reality. Motivated by all these achievements you’re currently planning to make a label and venture into entrepreneurship. You want to be revered as a successful “Fashion Entrepreneur.”

But wait!

Do you have the qualities of a true entrepreneur? Can you bear the brunt of fierce competition in the fashion world? Are you well-versed with your niche? No? Don’t fret! You are at the right place at the right time. Because here you’ll learn some sure-fire ways to own super successful fashion enterprises.

Focus On Your Market

Just like in every business, the customer is God. For you, your clients are your almighty. Know who your customer is. Who is she? Where does she live? What’s her age? Get a complete understanding of the market you’re planning to focus on. Whenever you’re creating something for her, make a buyers persona and stick to it. It’s like a rule-book that you got to follow at every stage. Never ignore her personality, interests, likes, and dislikes as she’s the one who’s going to give your business. She’ll be the reason for your success, so never neglect her.  Also, pay attention to quality and on-time deliveries.  The wining process starts from the moment you start designing your collection and ends when it’s sold in the shops.

Forget Profit-making

When you’re a fashion entrepreneur, profit takes the backseat. There’ll be times when you’ll have a terrible business. But if you have got a brilliant brand value, your hard work will pay off. That too substantially!  Make the most of photo shoots and try to leave an indelible mark on the minds and hearts of your target audience. Showcase your creations as much as possible and take advantage of all forms of social media, such as Facebook, Instagram, or LinkedIn.

All in all, it takes perseverance and persistence to make it big. Add designing proficiency, accuracy, and entrepreneurial know-how, and you’ve one maverick fashion entrepreneur right in front of you. Keep motivating yourself by the inspirational stories of Indian and global fashion entrepreneurs. One day you’ll pass with flying colours. It’ll be the day when all the budding entrepreneurs will read your success story.

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A Secret Formula That Turns Fashion Designer Into An Entrepreneur

Running a successful fashion business is super-easy!

Sounds like an oxymoron?

No. It isn’t, Period.

You can always start, supervise, and survive in a fashion designing industry if you have these essential entrepreneurial skills. Your creative abilities can contribute to a promising start. But your great entrepreneurial techniques will lead to your survival in the fierce fashion world.

If you know these strategies, you can manage and supervise everything like a maverick entrepreneur. It’ll not only lend a hand in paying your bills, mortgages, or buying a house but also setting up an appealing fashion label that catches them. So go on, beat the odds by holding on to these fool-proof strategies and rule the fashion world like never before.

Discover a Right Niche

Find a well-suited area where you can focus and flourish. Decide how you want to build a sustainable business in the long run. Is it a fashion you’re centering upon? Or you’re directing your attention towards an affordable label? It’s difficult for designers to create a niche in high-priced merchandise. So if you’re opting for it, make sure to concentrate on the highest of quality and have a unique selling proposition. As the number of consumers who can afford high fashion is less, your idea needs to be top-notch to catch their fancy. So before everything else, discover a corner in which you can excel and expand.

Focus

In every business, the focus is the key, and the same goes for a fashion entrepreneur. Make a point of emphasizing on all the essentials. From the way you design your pieces to the marking approach you opt for selling, every step has to be directed. Keep your eye on day to day fashion updates. Regularly research the market and keep an eye on every move of your competitors. There will be zillions of distractions in the journey to a thriving business. Entrepreneurs move beyond them. They have a clear vision and keep reminding themselves about their goals. Sometimes, things are impossible, but they persevere and stay focused.

Make the Most of Social Networks

Be a go-getter and never miss an opportunity to showcase your collection. The times have changed. You’re no longer restricted to runway shows. There’re many avenues to flaunt your collection. Shoot a look-book or create an online portfolio. There’s the big-giant – Instagram to flaunt your masterpieces. Then there’s Facebook where you can create your page, launch or display a fashion line. Reach out to people on LinkedIn and crack great deals. With these marvelous avenues, owning a successful fashion business is extremely easy.

Get the good times rolling, you “the Great Fashion Entrepreneur”!

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A Fine Line Between Fashion Designer & Entrepreneur

Are you confused who a fashion designer and how it’s different from a fashion entrepreneur? What all qualities you need to be a successful designer or an entrepreneur? How can you be one?

There’s a fine line between a fashion designer and entrepreneur. Both of them have a unique set of responsibilities in their jobs. Some fashion designers work independently that means they design garments while playing the role of a designer. At the same time, they use their entrepreneurial skills and run an independent company or enterprises. While a fashion entrepreneur may or may not have the capabilities of the designer. His job entirely revolves around planning, managing, marketing, and surviving the fashion business.

Who is a fashion designer?

A fashion designer has technical skills earned through a degree or diploma from a fashion designing college. In about every assignment, one employs different designing techniques that one has learned. She or he undertakes complete research on the fashion world and is always aware of the market trends. This is the reason they know what’s passé or what’s popular. A fashion designer is also responsible for fabric or fibre construction and pattern making. She or he develops an enticing colour story for making a garment as striking as possible. A designer creates fashion illustrations using their in-depth knowledge of the different elements and colours. Plus they also play an essential part in surface ornamentation, computer-aided designing and apparel merchandising.

As per many successful designers, you have to make tech specifications for factories creatively. Setting up a quality photo shoot of one’s collection and collaborating with other designers or brands are among the added jobs you do to make it big in the fashion world.

Whoa, Fashion Entrepreneur is?

A fashion entrepreneur runs a fashion business. They may or may not be the designers of the collection they’re selling. An entrepreneur plays a significant role in planning, setting up, and surviving in the business.  One has to find a niche, focus on customers, develop a brand, and create brand awareness. Even after this, you can’t refer yourself as a fashion entrepreneur.

To add success before these two words, they stay determined and passionate for their work. There’ll be zillions of violent storms to break them down. Fashion community may, and customers might despise the label. They persevere, keep themselves motivated, and never stop trying. We all know that success doesn’t come easy. Every successful fashion entrepreneur faces a lot of hardships and struggles for leaving an indelible mark in the fashion industry.

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JOY OF GIVING

October’s second week was appeared a lot special as International College of Fashion celebrated ‘JOY OF GIVING WEEK’. All the students teamed up and went to the different organizations and orphanages to celebrate this moment with a lot of essential stuff. They organized Art Competition and other few activities to make this event even more interesting. All the students donated stationary items, their clothes, funds and obviously the sweets for the kids. We even noticed that how much enthusiastic our kids are and have the urge to learn more.

The people handling those organizations deserve a salute from us for creating an energetic youth for the country. These organizations and day led us see the reality of life. Seeing them enthusiastic, our students became excited too and they loved to support and help them. The Joy of giving Week made us realize that we do not require any special occasion to help anyone or bring smile on anyone’s face. We can do it wherever and whenever we realize it.

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Sarojini Fashion from Sarojini Nagar

On 3rd October, 2018, We the students of BBA(F.E.) first semester visited the Sarojini nagar market to do a market survey. We all reached the place around 11 in the morning, which is usually the time when the market opens. We all collected as a group in front of a store called Big C, which is a popular showroom of clothes in the area. Then to effectively work as a team, we all divided ourselves into smaller groups and began searching through what the market had to offer.

The Sarojini nagar market is a fairly huge market to cover as a whole in one day, with shops offering the latest off-run branded clothes. These are clothes which are rejected from high rise showrooms like Zara, Versace, Tommy Hilfiger, Mango, United colors of Benetton, etc. just due to a minute production defect which cannot be sold at the prices and clothing standards such brands offer. Such clothes then trickle down to markets like Sarojini, where they are sold for a lot lower prices but are totally wearable.

Apart from a large number of large sized showrooms for various international and local brands, the crux of the market is formed by street side shops which sell accessories such as footwear, belts, jewellery and garments of all sizes, designs, and colors. In fact, the most famous Export Bazaar/Market for clothes is located in the backstreets of the Sarojini Nagar market. It is surrounded by 3 markets –Subzi Market, Central Market and Mandir wali side. This place is a hub for the trendsetters of colleges, from students with a tight budget, to bored housewives, tourists from other Indian states and even from abroad– they all converge here.

When it comes to shopping in budget, Sarojini Nagar undoubtedly stands to be the perfect destination! It is one of the Delhi’s famous and imperative markets and off course, a fashion destination for every girl who hunts for trendy clothes at killer prices. Right from designer bag to fashionable clothes, Sarojini Nagar never disappoints. And yes, what’s the madness behind shopping without the healthy dose of bargaining? There is no other place that can be as cheap as Sarojini Nagar.

Moreover, the concept of bargaining can be very well experienced at this place. Have you ever thought of purchasing a Mango or Zara apparel at 1/4th of its original prices? If not, then I have to suggest you to visit Sarojini Nagar. Furthermore, it will always stun you with the latest fashion trends, may it be in terms of cuts, style or color – Sarojini Nagar will turn out to be a mindboggling destination. It is always a win-win situation for you and if you’re looking for accessories, belts, clothes, shoes, sling and many more things just at the cost of your pocket money!

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Abhilasha sharma

BBA-FE(2018-21)

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WHAT’S NEW IN JANPATH…

We all know that we live in world which changes around us every second and in fashion, every micro second. Our way to explore is not only caged up with the internet, we like to roam around. And that what we we did in Janpath, in all the shops till our feet got pain and box of mind got full of ideas. We moved to the handloom house there and saw the kanthas, phulkaris and many more works with their history and process.

The people told us about the region it belongs to, their work, and the role of our textile ministry in it. When we ever move to the street markets like these, we never feel the help of our internet to know trends. We saw a lot of accessories and handloom with vibrant colors blooming this year in the market.

Janpath itself taught a lot about the mix and match and tricks of the communication that sellers use. Following the trend from last year, this time as well we could see  a lot of mustards, turquoise, blues, neutrals and pastels appearing in the markets. Basket weaves, tucks and pleats in a-lines, straights with the ruffled and bishop sleeves mostly will make this year colorful and elegant and that’s what Janpath market’ told us that day.

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Ritika Raj

BBA-FE(2017-20)

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