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Career In Fashion Designing, college of fashion, Courses, Events, Fashion, Fashion Design College, fashion designing colleges in Delhi, MBA, PG in Fashion Designing

JOY OF GIVING

October’s second week was appeared a lot special as International College of Fashion celebrated ‘JOY OF GIVING WEEK’. All the students teamed up and went to the different organizations and orphanages to celebrate this moment with a lot of essential stuff. They organized Art Competition and other few activities to make this event even more interesting. All the students donated stationary items, their clothes, funds and obviously the sweets for the kids. We even noticed that how much enthusiastic our kids are and have the urge to learn more.

The people handling those organizations deserve a salute from us for creating an energetic youth for the country. These organizations and day led us see the reality of life. Seeing them enthusiastic, our students became excited too and they loved to support and help them. The Joy of giving Week made us realize that we do not require any special occasion to help anyone or bring smile on anyone’s face. We can do it wherever and whenever we realize it.

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Sarojini Fashion from Sarojini Nagar

On 3rd October, 2018, We the students of BBA(F.E.) first semester visited the Sarojini nagar market to do a market survey. We all reached the place around 11 in the morning, which is usually the time when the market opens. We all collected as a group in front of a store called Big C, which is a popular showroom of clothes in the area. Then to effectively work as a team, we all divided ourselves into smaller groups and began searching through what the market had to offer.

The Sarojini nagar market is a fairly huge market to cover as a whole in one day, with shops offering the latest off-run branded clothes. These are clothes which are rejected from high rise showrooms like Zara, Versace, Tommy Hilfiger, Mango, United colors of Benetton, etc. just due to a minute production defect which cannot be sold at the prices and clothing standards such brands offer. Such clothes then trickle down to markets like Sarojini, where they are sold for a lot lower prices but are totally wearable.

Apart from a large number of large sized showrooms for various international and local brands, the crux of the market is formed by street side shops which sell accessories such as footwear, belts, jewellery and garments of all sizes, designs, and colors. In fact, the most famous Export Bazaar/Market for clothes is located in the backstreets of the Sarojini Nagar market. It is surrounded by 3 markets -Subzi Market, Central Market and Mandir wali side. This place is a hub for the trendsetters of colleges, from students with a tight budget, to bored housewives, tourists from other Indian states and even from abroad– they all converge here.

When it comes to shopping in budget, Sarojini Nagar undoubtedly stands to be the perfect destination! It is one of the Delhi’s famous and imperative markets and off course, a fashion destination for every girl who hunts for trendy clothes at killer prices. Right from designer bag to fashionable clothes, Sarojini Nagar never disappoints. And yes, what’s the madness behind shopping without the healthy dose of bargaining? There is no other place that can be as cheap as Sarojini Nagar.

Moreover, the concept of bargaining can be very well experienced at this place. Have you ever thought of purchasing a Mango or Zara apparel at 1/4th of its original prices? If not, then I have to suggest you to visit Sarojini Nagar. Furthermore, it will always stun you with the latest fashion trends, may it be in terms of cuts, style or color – Sarojini Nagar will turn out to be a mindboggling destination. It is always a win-win situation for you and if you’re looking for accessories, belts, clothes, shoes, sling and many more things just at the cost of your pocket money!

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Abhilasha sharma

BBA-FE(2018-21)

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Career, Career In Fashion Designing, college of fashion, Events, Fashion, Fashion Design College, fashion designing colleges in Delhi, Fashion Designing Institute, Fashion Trends, Fashion Trends 2018

WHAT’S NEW IN JANPATH…

We all know that we live in world which changes around us every second and in fashion, every micro second. Our way to explore is not only caged up with the internet, we like to roam around. And that what we we did in Janpath, in all the shops till our feet got pain and box of mind got full of ideas. We moved to the handloom house there and saw the kanthas, phulkaris and many more works with their history and process.

The people told us about the region it belongs to, their work, and the role of our textile ministry in it. When we ever move to the street markets like these, we never feel the help of our internet to know trends. We saw a lot of accessories and handloom with vibrant colors blooming this year in the market.

Janpath itself taught a lot about the mix and match and tricks of the communication that sellers use. Following the trend from last year, this time as well we could see  a lot of mustards, turquoise, blues, neutrals and pastels appearing in the markets. Basket weaves, tucks and pleats in a-lines, straights with the ruffled and bishop sleeves mostly will make this year colorful and elegant and that’s what Janpath market’ told us that day.

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Ritika Raj

BBA-FE(2017-20)

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AMAZON FASHION WEEK

Talking about this week, yes it’s special. Infact, very special. The India Amazon Fashion Week is happening so who wants to attend the classes! Barely anyone! So we all headed up to the fashion week and attended almost every possible show we got to grab all of it.

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The world out there is another dimension in itself where every character is unique and has its own style of complimenting the society. Every season, this week creates a lot of employment as well. It’s not only about hitting the ramp, but there are a lot of hopes, excitements, enthusiasm, creativity, efficiency, rebel and confidence. I am different and many more moods just appear together in this week.

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The social media gets crazy with the postings and uploading. A lot of people, who cannot make up to the event, wait eagerly for the images to get uploaded on social media so that they can see their admirer in beautiful attires at the earliest. Every celebrity, entrepreneur, socialist, models, journalists and what not, you meet every possible person you ever wanted to meet out there.

The hard work of the designers shows the dedication of what people will like.

 

Ritika Raj

BBA-FE(2017-20)

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INKTOBER

Here comes October or I should say ‘Inktober’! In 2009 Jake Parker started Inktober, a popular annual celebration of ink drawing during the month of October. In 2014′s Inktober, over 100,000 inked images were tagged on Twitter by participating artists. Inktober continues to be a popular social media phenomenon in 2018, with people appreciating the positive drawing habits and creativity that the concept of Inktober brings out.

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INKTOBER RULES…

1) Make a drawing in ink (you can do a pencil under-drawing if you want).

2) Post it online

3) Hashtag it with #inktober and #inktober2018

4) Repeat

Note: you can do it daily, or go the half-marathon route and post every other day, or just do the 5K and post once a week. Whatever you decide, just be consistent with it. Inktober is about growing and improving and forming positive habits, so the more you’re consistent the better.

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VIJAYA ASWANI

Vijaya Aswani is an illustrator who belongs to Bangalore. She is a great observer yet creates a pun in her every illustrated art. This Inktober, Vijaya participated in an exhibition in Bangalore where she came up with her creations like bookmarks, stamps, cards, and many more. Vijaya has an ability to just observe the people and illustrate its funny side instead of portraying them. She has her Instagram account named @spreefirit and owns a website www.spreefirit.com with 6,850 followers following her.

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She says that, ‘Spreefirit is the heart child of Vijaya. She expresses feelings and emotions through her weapons of mass creation viz. pencils and E-eccentric sense of humour.

Her aesthetic celebrates our idiosyncrasies and imperfections, making quirky drawings of feelings the real portrayal of humans, free from all existential dread.’

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According to Vijaya, an illustration is a way to express oneself with a pun in it that makes it attractive and expressive. People like Vijaya Aswani have taken art to another level. Inktober is a time of year where all the ‘arty’ people participates and celebrates it with the INK.

Ritika Raj

BBA-FE(2017-20)

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Alliances: The vision of future fashion industry

In an industry known for its aggressively viable and fast moving spirit, designers, retailers, brands and manufacturers need to welcome collaborations in order to stay alive.

Alliances through high street retailers, as per WGSN report, has been a stimulating way for brands to strike into modern fashion – or a celebrity’s fashion statement of the time. So why do the industry biggies so resist a collaboration both at the fore front or the back-end of the businesses?

Alliances will always impact businesses on the whole from day one. From merchandise, sources, practices, trades, philosophy to maintaining the business. At every phase of the existing workflow, it becomes critical to look at more spontaneous, imaginative and collective interpretations for the teams involved.

The need for partnerships arises at the initial stages, where style and inspirations unite music, art, photography and consumer-led muse with marketing acumen, business practice and not to forget the ‘gut feeling’ for the magical mishmash: freshness and salability.

Brands that have methods or structures to enable partnerships build ethos of adding up and empowering effortlessly – finally resulting in the quality of merchandise. When players are given noticeable prominence, and have easy ways to collaborate, the way that merchandise created is well-organized and driven, with energies and facts brought to line and allocated promptly.

More so, the capacity for brands to buy merchandises that actually sell and do not end up on sale or in landfills, is a critical issue. Figures shown in various reports talk of brands like H&M destroying £28M of stock in FY 17/18, or the $38Bn dead stock projected in the US every year reveal the real costs.

Hence, there is a rudimentary prerequisite for organizations and alliances around the stocks utilized – currently, right from designs, samples, or even yarns etc. are stacked away into distinct divisions and saved as compendiums or records.

What is being overlooked by the industry by not creating its own ingenious partnerships, allowing the coordination instead of perplexing or protecting their own assets?

This organically takes us through an imperative and crucial want for an enduring evolution of the way we work and how have our past systems influenced on the sustainability of the fashion industry. Procedures that have steered the production means and yields have created havoc, not only on the climate but also transversely towards societies overhauling the fashion industry. Only if the digital age today has educated us on something, it is how much more answerable we have to be with the tangible resources that we have, along with the valuable means it takes to create them.

This subject has always been in question in the past on whether or not the end customers worry on how the reserves are utilized – Thank god it’s beginning to change. We all recognize that it is not for the user to choose how the industry works – it is for the industry to be preemptive and make mindful choices that will revolutionize the effect and after-effects of our ways of work. Fashion however is a global business that has always worked through pool resources at some point or the other. The potential of the Fashion industry is hinged onto the industry to take inter-business alliances to new statures – with new ambitions.

 

Gulbash Duggal

Associate Dean, ICF

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ORIENTATION WEEK MBA FE 2018

Our ICF orientation story began with the instant connection we had with our mentors and were immediately made comfortable. Everyone bonded over the fact that although ICF was a small campus, we were all just as lost and confused. It was fairly easy to make new friends during orientation because despite where we all came from, we were experiencing things we’ve never encountered before, together. Despite not getting a chance to get to know every single person at orientation at a personal level, we merely felt at ease when we later walked through campus and recognized those same friendly faces which we found kind and approachable.

Our first tryst with our future in the world of fashion started with a tête-à-tête with the Industry leaders, addressing our wondering thoughts on our careers in the fashion industry.

Excited about the experience, we stepped into the campus the next day greeted by the seniors, who were there to make our first day at the campus a flawless experience.

The entire week was well planned by our mentors to walk us through some Industry know-how, scenarios and networking with the professionals and our subject guides.

Day 1

Meena Balija

Ms. Meena Balija: Founder of Hand in Hand, visited as guest speaker for our first day of orientation week. We all were extremely delighted by her knowledge and thoughts. She very well explained how to start a business by pre-planning with the right resources. We all were very glad to have her gesture.

Day 2

We were blessed to have this day included in our orientation week. As it was Teacher’s Day we came to know about our college faculties better.

Altogether, it was a fun day with lots of dance, drama and determination.

Day 3

Praveen Tiwari

This day was more about interaction with our guest speaker and college faculties. Firstly, we had Mr. Shivraj, owner of Label AASK. He began the session by introducing himself and gave a brief on his label. Further up, we had an interactive session in which students asked questions which they had in their minds related to fashion and entrepreneurship.

Day 4

Vikas Malik

As we moved along time to our orientation week, it was more into creating enthusiasm. Firstly, we had Mr. Vikas Malik, the owner of label ‘House of Tara’, as our guest speaker today. He portrayed his journey in a very mesmerising manner that we all were charged with positive vibes. It will definitely help us to go through to all ups and downs in our entrepreneurial journey.

Next up, we had Mr. Praveen Tiwari, a weaving technologist, to introduce us to the textiles and how to identify them. Weaving was in the bloodline of their generations. He explained about Indian Handlooms and Power-looms with samples, he also introduced us to the varieties of textiles.

We enjoyed our orientation week. It was very learning and inspiring from all the guest speakers and faculties. Hope their words will be throughout with us in our own entrepreneurship journey as well.
Ananya Singh
MBA-FE(2018-20)

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FRESHMAN’S ORIENTATION

The orientation for BBA batch 2018-21 and MBA batch 2018-20 was quite an experience, A-listers from the fashion and business industry were there as guest speakers. It began with the ceremonial welcome of the guests by Mr. Vinod Kaul and Ms. Jaivani Bajaj, remembrance of Ma Saraswati, Lighting of the lamp and prayer sung by students of BBA batch sem-1st. Prof. Gulbash Duggal introduced the guests(Mr. Ashish Soni, Mr. Hemant Sagar, Ms. Rachna and Mr. Sam Baisla) and other faculty members and spoke about academics at ICF. IC- connect, our e-magazine was launched by Mr. K.K. Bajaj. The magazine provides information about both the fashion and finance world. IC-connect will give students a chance to showcase and share their knowledge and experiences at ICF. Post this, a discussion was there on “what is more important to your organization mission, core values or vision?”, Mr. Vinod Kaul, a seasoned professional with over thirty years of experience in the retail, fashion and publishing industries at senior positions, and also headed the FDCI as an executive director, started the discussion about the important things and values we need in developing our organizations and the things we have to keep in mind to have a successful organization.

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Mr. Ashish Soni launched his label in 1991, followed by his own independent design studio Ikos Designs in 1993. He became the first Indian designer to hold a solo showing in Delhi. He was also the first designer to be invited to hold a runway show at Olympus fashion week, New York and, he was one of the first Indian designers to retail through Selfridges.

Mr. Hemant Sagar was born to an Indian Father and a German Mother (that explains his good looks). He went on to study design and dressmaking in Germany as a teenager. He started his career in fashion as an apprentice in Germany and then went to Paris.

Ms. Rachna is a proactive professional with a refined sense of aesthetics and perfectionism having two decades plus of experience in Luxury and Lifestyle Retail at senior management positions.

Mr. Sam Baisla is the founder & CEO of NEXEL. He’s LinkedIn influence strategist helping entrepreneurs, small businesses and startups in social branding, leadership and sales. He is also the co-founder of Viaa soul an organization, dedicated to bringing world culture together. He has trained and inspired a hundred thousand plus young leaders and loves to share his experience and ideas on leadership, entrepreneurship, branding, communication and social media.

The panel members gave their words of wisdom to the new batch, Ashish Soni spoke about the future of fashion in India and how Indian fashion scene is growing, Hemant Sagar showed the international aspects of fashion and  spoke about  the ups and downs of his career, it was all real talk,  but was so inspirational. Sam Baisla talked about entrepreneurial skills and management and how social media has influenced today’s generation. Ms. Rachna Verma explained how the economy and luxury fashion works and how India is growing in the luxury sector with brands like LV and Dior opening their stores. It ended with the wise words of our CEO, Mr.Abijit Bose and  Mr. K.K. Bajaj, the Founder Chairman and Chief Mentor of Bajaj Capital Ltd.

Looking back it was a wonderful event where everyone got to learn something and had fun.

-Aakash bharati &  Keerthi telidevara

BBA-FE(2017-20)

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Fabric in Trend 2018

Fabric is to fashion like currency is to the economy. It makes up the very basis on which it operates and is the building blocks on which the rest is built. Fabric fulfils the same function with the type of fabric usually determining what the final product will try and convey to the consumer. So knowing what the trends are in designs is fine, but for the overall rounded look, it is important to understand the fabric which it will be composed of. So here’s a list which will hopefully try to do justice to all your needs and help you craft the trendiest look for the upcoming season.

Look east

Don’t worry this isn’t a trade policy but this is something top designers in India are doing while going about their designs. The north-eastern part of India has a rich cultural heritage and there has been an attempt to bring it out recently. From Assam we have the classic Muga and Pat silk woven into intricate patterns. Nagaland gives you a chance to experiment with the traditional back strap weaving technique called loin loom. The list of opportunities however doesn’t end here for you could even try out the pure cotton handloom fabric worn by the Meitei of Manipur and so on. The list is never ending but it would break the monotony of your regular wear and give you the chance to stand out. Do so quickly, as this is a fast emerging trend and may not be so novel very soon.

Classic style staples

Some fabrics never go out of fashion, they are just reborn in different avatars and all we can do is to keep up. This season therefore amp up the flash and the pizazz with sequins, but none of the small stuff. We are talking sequins of the big variety. It’s just like they say- go big or go home!  Another fashion favourite these days are chunky knits. Extremely comfy, they need minimal accessories as they tend to look cute without any effort. And lest we forget the staple, nobody should ever throw out of their closet; lace. Lace is the sort of fabric which speaks effortlessly for itself and you should let it do so as this extremely versatile material can be moulded into anything from dresses to leggings.

What is it if not sustainable?

There has been a rise of a new manner of fabrics which are catching on quick considering the state of the ecosystem right now.  Today a customer demands multi-functional fashion which will provide aesthetic beauty as well as functional features in one product. Smart sustainable fibres are riding this new wave which not only satisfies the customer’s needs but also keeps the environment clean at the same time. Fibres made out of rose, coffee or pineapple are thus the cutting edge of fabric today.

So what fabrics do you think match with your needs and persona as you prepare for the season?

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Courses, Fashion, Fashion Design College

Is design science? Can creativity be taught?

Fashion Design defines the very essence of creativity that adorns the wearer’s personality and represents it for the world to see. It is an area of interest for one and all…..be it the little prince and princesses; young professionals or the who’s who of the social circle and let’s not forget the new age fashionably dressed grandparents. Creating fashion requires a great deal of in-depth knowledge of the craft and the skill to reach the market.

subject close to one and all, big or small,  practice of intentional creation to enhance the world we live in, based on ideas and craft skills that reflects on the consumer’s buying behavior. Design development invites skill and creativity along with logical thinking, the social and physical comprehension, trade and business.

Thinking design encompasses an assortment of approaches that identify and solve problems through methodical understanding of the consumer’s social, economic, geographical and emotional status and positioning, paying attention to the core issue before stepping up to a plausible solution. Thinking design is the fore most step for the success of any creative work.

Designers often craft realistic yet innovative merchandise and services. That is why designer products are so special. Learning these traits is what makes the study of design so fascinating and the topic of interest in comparison to others. Learning of design is predominantly taught by intuitions, instincts and the design inclination, something we refer to as the designer’s signature style. As a design faculty I strongly feel the need of all the traits mentioned above to be honed by practice, training, and mentoring. All this is fantastic, but the question here should be…..how a designer must think or carries out the process through design and end product in support with of its marketability?

So let’s take another connecting issue into consideration here…..Is design science? Can creativity be taught?

Many in the design fraternity would have a no as an answer to these questions.  I think otherwise….the first step to design is the conceptualization; Concepts are based on research; Research is based on the values of the target market. The conclusions based on such research work by the designers, identify the consumer challenges based on the socio-economic and geographical status of the target consumers.

Although design is subject to change, depending on the four seasons, cultural back-grounds, occasions etc….let’s not forget that India constitutes of such vast cultural differences and the fact that these are celebrated across the country by all religions and communities; There is, however, the sense of longevity to the subject creating larger scope and challenges for the design professionals creating and selling designs for the potential market. Today design is deeply embedded in human psychology, science and technology – hand held by process and services rendered by the designer, married seamlessly with craft skills and understanding necessarily looked upon as an aftermath of design education.

Catering to the market scenario of the 21st century, the design education in India is stuck to the yester-years, barring the use of computer aided design and the social network to sell, which again is not utilized to its full potential.

Design aspirants of the 21st century must take a different route to the design thinking process that will take them through the nooks & corners of the consumer psychology supported by the theoretical exploration of the area as well as the practicality of creating a collection for retail (both physical as well as e-commerce). Traditional design activities have to be complemented with an understanding of technology, business, and consumer psychology.

Designers often take pride in their creative thinking and are non-appreciative to criticism at the initial stage of design conceptualization, even if it is cited in the right spirit. What they need to understand is to take these inputs as an important aspect of the research component of design thinking.

As design educators, It is time to think creatively towards the curriculum blueprint and deliver the subject to produce designers who can think creative both in terms of design and the fierce business of design in play. We too, like designers, believe the mantra of no criticism during ideation, and are unable to apply it to ourselves when it comes to changes in the curriculum and its delivery.

As mentioned earlier in my thoughts above; we have taken to the new technology to aid our learning and reaching to the target consumers. So we are now thinking design in the mid-20th century and delivering to the 21st century market….that too with half the knowledge the ever evolving technology. Things around us have changed, for good I know, but design now is more than appearance; it is about strategies, interaction and the ease of buying within the budgets. The brands today are more affordable than ever and have better penetration in the target market; simply because some of us have understood the concept of using technology to our designs to optimize the very definition of the business of design.

In India, we are known for our craft skills, taught through generations, from father to son – mother to daughter. Even today many alleys through the streets of the ever busy cities of India, will give you a glimpse of the artisans working in the small dingy rooms, creating some beautiful work of art….works that are often used by some of the design professionals of the country under their brand name…..the work that they sell at premium prices; a lot of these craftsmen work only for their personal necessity. We still have some villages in the north-east where the weavers weave only for their family.

Learning since then has moved out of these by lanes to the design schools across India, still with the pseudo thought process of following what is done, without experimenting and venturing into the unexplored world beyond the borders. Not that we have not reached out to the rest of the world per say, but do we teach the “HOW-TOs” in the classrooms?  Maybe we do, but in a different class of subject specialization, with examples that do give knowledge but loses our grip in the design industry; the industry we chose to pursue our careers in.

It is not easy for a design aspirant to stay close to their traditional crafts while developing their design skills for the global markets and their behaviors while understanding new technologies emerging from the rapid changes in design communication, materials, retail, quality etc.

We all agree to this but we also need to make room for changes in the design curriculum that we deliver to these aspiring designers. Many of the design training takes place in specialized schools of art and design, where there is no understanding of the need to broaden the education that makes you ready for the real world. In fact there are very few design institutes that offer specializations; In a general scenario, every student is weighed down with the core elements taught in a typical fashion design course with some electives approved by the academic boards.

Does every designer have to have the same depth of skill in drawing and product development or prototyping?

Designers are geniuses at their design skills, but where do they learn the skills to make the concept-to-consumer theory smooth to understand and functional where marketability is concerned? Do they know how to validate the designs?

There are some design schools that have developed cohesive programs, combining design programs with business. Many have fostered individual courses where students from mixed disciplines do industry based projects. These courses are very attractive and exciting, often generating valuable, practical results. These look like just the answer to the aspiring designers prayers, but these changes (though required and a welcome effort), are detached, there is a separate curriculum within a few scattered programs.

These are generally aimed more towards practice, not backed with the relevant theoretical inputs. Fashion Designers put together their collections for the people and yet are not trained to understand the mechanism of human behavior and their buying practices. The very aspect of concept to consumer has taken amiss from the design curriculum.

The dots connecting the development of design curriculum today is significantly dependent on the practitioner’s acumen. While many institutes are sensitive on the subject, the prospects of real advancement in design learning are limited till we are ready to create a curriculum that spells “PRACTICAL THEORY OF DESIGN”.

This might be obvious to some of you reading, but yet acceptance to the change is rare.

Prof. GULBASH DUGGAL

Associate Dean, ICF

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