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Fashion Entrepreneur

Fashion Designing Skills + Entrepreneurial Strategies = Successful Fashion Entrepreneur

Your fashion designing skills are outstanding, and all your creations are sold like a hot cake. You think out-of-the-box, ahead of the times, and global fashionistas love your collections. Your last runway show was a big big hit. Your dream of becoming a prominent fashion designer is now a reality. Motivated by all these achievements you’re currently planning to make a label and venture into entrepreneurship. You want to be revered as a successful “Fashion Entrepreneur.”

But wait!

Do you have the qualities of a true entrepreneur? Can you bear the brunt of fierce competition in the fashion world? Are you well-versed with your niche? No? Don’t fret! You are at the right place at the right time. Because here you’ll learn some sure-fire ways to own super successful fashion enterprises.

Focus On Your Market

Just like in every business, the customer is God. For you, your clients are your almighty. Know who your customer is. Who is she? Where does she live? What’s her age? Get a complete understanding of the market you’re planning to focus on. Whenever you’re creating something for her, make a buyers persona and stick to it. It’s like a rule-book that you got to follow at every stage. Never ignore her personality, interests, likes, and dislikes as she’s the one who’s going to give your business. She’ll be the reason for your success, so never neglect her.  Also, pay attention to quality and on-time deliveries.  The wining process starts from the moment you start designing your collection and ends when it’s sold in the shops.

Forget Profit-making

When you’re a fashion entrepreneur, profit takes the backseat. There’ll be times when you’ll have a terrible business. But if you have got a brilliant brand value, your hard work will pay off. That too substantially!  Make the most of photo shoots and try to leave an indelible mark on the minds and hearts of your target audience. Showcase your creations as much as possible and take advantage of all forms of social media, such as Facebook, Instagram, or LinkedIn.

All in all, it takes perseverance and persistence to make it big. Add designing proficiency, accuracy, and entrepreneurial know-how, and you’ve one maverick fashion entrepreneur right in front of you. Keep motivating yourself by the inspirational stories of Indian and global fashion entrepreneurs. One day you’ll pass with flying colours. It’ll be the day when all the budding entrepreneurs will read your success story.

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A Secret Formula That Turns Fashion Designer Into An Entrepreneur

Running a successful fashion business is super-easy!

Sounds like an oxymoron?

No. It isn’t, Period.

You can always start, supervise, and survive in a fashion designing industry if you have these essential entrepreneurial skills. Your creative abilities can contribute to a promising start. But your great entrepreneurial techniques will lead to your survival in the fierce fashion world.

If you know these strategies, you can manage and supervise everything like a maverick entrepreneur. It’ll not only lend a hand in paying your bills, mortgages, or buying a house but also setting up an appealing fashion label that catches them. So go on, beat the odds by holding on to these fool-proof strategies and rule the fashion world like never before.

Discover a Right Niche

Find a well-suited area where you can focus and flourish. Decide how you want to build a sustainable business in the long run. Is it a fashion you’re centering upon? Or you’re directing your attention towards an affordable label? It’s difficult for designers to create a niche in high-priced merchandise. So if you’re opting for it, make sure to concentrate on the highest of quality and have a unique selling proposition. As the number of consumers who can afford high fashion is less, your idea needs to be top-notch to catch their fancy. So before everything else, discover a corner in which you can excel and expand.


In every business, the focus is the key, and the same goes for a fashion entrepreneur. Make a point of emphasizing on all the essentials. From the way you design your pieces to the marking approach you opt for selling, every step has to be directed. Keep your eye on day to day fashion updates. Regularly research the market and keep an eye on every move of your competitors. There will be zillions of distractions in the journey to a thriving business. Entrepreneurs move beyond them. They have a clear vision and keep reminding themselves about their goals. Sometimes, things are impossible, but they persevere and stay focused.

Make the Most of Social Networks

Be a go-getter and never miss an opportunity to showcase your collection. The times have changed. You’re no longer restricted to runway shows. There’re many avenues to flaunt your collection. Shoot a look-book or create an online portfolio. There’s the big-giant – Instagram to flaunt your masterpieces. Then there’s Facebook where you can create your page, launch or display a fashion line. Reach out to people on LinkedIn and crack great deals. With these marvelous avenues, owning a successful fashion business is extremely easy.

Get the good times rolling, you “the Great Fashion Entrepreneur”!

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A Fine Line Between Fashion Designer & Entrepreneur

Are you confused who a fashion designer and how it’s different from a fashion entrepreneur? What all qualities you need to be a successful designer or an entrepreneur? How can you be one?

There’s a fine line between a fashion designer and entrepreneur. Both of them have a unique set of responsibilities in their jobs. Some fashion designers work independently that means they design garments while playing the role of a designer. At the same time, they use their entrepreneurial skills and run an independent company or enterprises. While a fashion entrepreneur may or may not have the capabilities of the designer. His job entirely revolves around planning, managing, marketing, and surviving the fashion business.

Who is a fashion designer?

A fashion designer has technical skills earned through a degree or diploma from a fashion designing college. In about every assignment, one employs different designing techniques that one has learned. She or he undertakes complete research on the fashion world and is always aware of the market trends. This is the reason they know what’s passé or what’s popular. A fashion designer is also responsible for fabric or fibre construction and pattern making. She or he develops an enticing colour story for making a garment as striking as possible. A designer creates fashion illustrations using their in-depth knowledge of the different elements and colours. Plus they also play an essential part in surface ornamentation, computer-aided designing and apparel merchandising.

As per many successful designers, you have to make tech specifications for factories creatively. Setting up a quality photo shoot of one’s collection and collaborating with other designers or brands are among the added jobs you do to make it big in the fashion world.

Whoa, Fashion Entrepreneur is?

A fashion entrepreneur runs a fashion business. They may or may not be the designers of the collection they’re selling. An entrepreneur plays a significant role in planning, setting up, and surviving in the business.  One has to find a niche, focus on customers, develop a brand, and create brand awareness. Even after this, you can’t refer yourself as a fashion entrepreneur.

To add success before these two words, they stay determined and passionate for their work. There’ll be zillions of violent storms to break them down. Fashion community may, and customers might despise the label. They persevere, keep themselves motivated, and never stop trying. We all know that success doesn’t come easy. Every successful fashion entrepreneur faces a lot of hardships and struggles for leaving an indelible mark in the fashion industry.

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