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Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

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This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018

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A WARM WELCOME TO ICF

Oof! With a mix of thoughts and high spirits I carried the load of my pretty bag and started my day with a classic smile. I rushed through the metro and headed straight to the college. As I moved towards my class, probably every new face I saw could hear me breathe heavily. I entered the class, greeted my new mates and took a seat to catch my breath. Within a moment, my teachers came in with a big smile and I could sense a lovely vibe of aspiring learners ready to embark on this new journey. The teachers introduced themselves and their respective subjects to us in a very semi-formal way. It was way better than I expected it to be. I enjoyed their session as they gave us an inside sneak peak of the industry we were going to step into.

Then arrived the snack break and we were served with some authentic Delhi street food alongside some soft drinks to fill in our young stomachs.

The seniors came in and initiated an ice breaker activity to help us interact and perhaps improve our social skills. We enjoyed playing different character roles, singing, dancing and mimicking comic characters.

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The college organized a few designer talks for us to get pumped up with inspiration and zing to work hard and brace ourselves for the course. The teachers seemed so determined and energetic to impart their knowledge to us. This gave me a feeling of satisfaction and that very moment I knew I came to the right place to learn. Down the week, the college had many activities for us. This helped us to get more comfortable with the college atmosphere.

Alumni students dropped in to share their experiences with us and we got a chance to clear out our doubts regarding different job/business aspects after college. The exposure we had in the first week was outstanding. We got exposed to the people from the industry and got to clear view of the life ahead waiting for us.

To be honest, in the beginning, I was a bit apprehensive about college life at ICF. But now, after 3 weeks I can proudly say I am at the right place. This place is a metal and it means education at its best. The teachers are hardcore and willing to give the best they’ve got. I hope to experience a wonderful educational journey with ICF along with memories to cherish throughout my life.

Moin Shaw BBA 2019 – 2022

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How To Grow Your Fashion Business Successfully

Gulbash-Duggal

Beginning a business is simple, yet making it a triumph is troublesome. Actually, 90% of new businesses come up short. In the event that you need to be staying in the remaining 10%, you should realize how to grow a business. There are a lot of development methodologies you can receive to develop your organization and extend your business. fas1My point here isn’t to furnish you with a mammoth rundown of procedures, yet rather list six of the most significant, simple to-actualize activity focuses, which can enable you to develop your fashion business effectively.

So here’s what you need to focus on…..

1. Know your intended interest group

2. Make them an offer they can’t overlook

3. Keep tabs on your rivals

4. Turn your site into a lead-producing machine

5. Use web presence to achieve your prospects

6. Be mindful of your asset reports and money-flow

How about we take a gander at how each one of these six stages can prepare your fashion business to develop.

1. Know Your Intended Interest Group

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The initial phase in figuring out how to grow a business is to have a reasonable thought regarding who your objective client is. When you are clear about who is well on the way to purchase your piece of work, you have to comprehend what their necessities and torment focuses are. This will enable you to customize the general client experience to make rehash business. You can communicate with your crowd to leave a positive effect on them and assemble a solid security. Continuously give a listening ear to their surveys and convey sound proposals. Without a doubt, knowing your intended interest group well is unquestionably a venturing stone to the voyage of developing your organization effectively. It will enable you to settle on further business choices effectively.

2. Make Them An Offer They Can’t Overlook

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When you realize your objective clients’ prerequisites and woes, ensure your merchandise or service has everything to unravel those torment focuses or meet the necessities. At that point make a captivating pitch. Make your offer so convincing that your group of spectators can’t overlook. Along these lines, you can leave a positive and solid effect on your target audience. They won’t just pick you but also recommend your organization to other people.

3. Watch Your Competitors

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When you know about how the other businesses in your field make deals, it can help you in three different ways:

  • Understanding how your intended interest group uses and rates your rivals
  • Finding out the qualities and shortcomings of your rival
  • Getting a push to conceive pragmatic methodologies for your objective market ensuring that you have kept a tab on your rivals.

This May Be Done In Different Ways:

  • First, make a rundown of brands that you believe are the nearest contenders of your business or who hold the possibility to move into your commercial epicenter.
  • Once you’re finished with this, buy in to their organization online journals to get data about their way of life, new items, highlights, enlists or any association dispatch program.
  • Follow them via various networking media to remain refreshed.
  • You can go to the exchange occasions and classes that your rivals likewise go too routinely. Other than these proposals, you can decide on online apparatuses that can enable you to do the contender investigation. Discover why your rivals have turned into the main names in the business you are working. At exactly that point will you have the option to adjust your way to deal with remain in front of the challenge.

4. Transform Your Site Into A Lead-Producing Machine

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A legitimate vital methodology is expected to enhance your site to create leads for you.

Here are a couple of thoughts to grow a fashion business effectively utilizing this methodology:

  • Incorporate your business’ contact number on each page of your site.
  • Include input and reviews alongside photographs of your customers and clients.
  • Clarify your offering in a video and add this to your site.
  • Ensure your video enthralls, draws in and instructs your guests.
  • Introduce a live one-to-one chat choice.
  • Offer something to guests through spring up advertisements.
  • Utilize a straightforward text style in the site content, include pictures, and remember to keep void area between substance to keep up a pleasant and rich plan.

Furthermore, one thing you should recall, whatever approach you take for making your site a lead-producing machine, you have to test the progressions occasionally. Look at Google Analytics, for instance,  to discover which of your methodologies works best for your business, with continuous understanding, authentic information and transformation pipes.

5. Utilize Internet Based Life To Achieve Your Prospects

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In online networking, by sharing substance that increases the value of your client group and connecting with them, you can manufacture your image effectively. Be that as it may, shouldn’t be something said about achieving new clients? Is internet based business valuable in achieving new clients?

Obviously, it is. Simply begin the procedure via scanning for watchwords and hashtags that are pertinent to your business. When you type an important hashtag in social stages, you will locate various individuals discussing a similar point. You can take part in such discussions, share your mastery and get took note. Thusly, you can discover influencers who are discussing the points relevant to your business. Influencers frequently have an enormous gathering of supporters. So captivating with such influencers via web-based networking media can give you incredible presentation and help you achieve more prospects.

Some of the most effective methods to grow a fashion business on social media are to have a challenge, share gainful matter, post engrossing recordings and utilize a suggestion to take action to drive consideration of your intended interest group in online networking.

6. Know About Your Asset Reports And Money Flow

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Your accounting report comprises of point by point data about the salary and income of your business. It gives you a brisk perspective on your organization’s advantages, liabilities and value. More or less, an asset report causes you comprehend the budgetary soundness of your business. Furthermore, when you know about your organization’s money related wellbeing, you can settle on intelligent choices for further speculations that will in the end make your business suitable and feasible.

Your business resembles your child. So you deserve to become wildly successful. On the off chance that you realize your group of spectators better, offer overwhelming products and services, keep a tab of your rivals, utilize web based life and your site to achieve prospects, and realize your monetary record well; achievement will pursue.

Prof. Gulbash Duggal

Associate Dean, ICF

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Trip to Jaipur

Recently, we, the students of international college of fashion, along with our faculty, went on an educational trip to Jaipur.
Jaipur, also known as the pink city, is full of visitors’ attractions, including the famous Amer fort, Hawamahal, Jal Mahal etc. Jaipur also offers a wide range of learning opportunities for fashion students like us, including educational workshops on block printing techniques, anokhi museum of hand painting, handicraft markets, etc.

Our trip was scheduled from 25th of March to 28th of March. On 26th we attended a workshop on a block printing technique called Dabu print, which involves use of a specially prepared mud mix with ingredients like babool tree gum, lime water and mud, etc. It is prepared in advance and is quick dried with the help of finely grated wood remains to speed up the process. All the students made their own products like stoles, scarves and dupattas through Dabu. A special feature of Dabu is that in the dyeing process, we only use natural dyes, no chemical dyes are used. Most widely found color is indigo, since it’s the most commonly found natural dye. In the workshop we had a hands-on experience of Dabu printing, which was an enriching learning experience as a fashion student.

On 27th we visited the Anokhi museum of hand printing. The museum is home to the history of various forms of hand printing and block printing, including techniques like Bagru print and Sanganeri print. The museum has on display different examples of historic clothing of India and parts of now Pakistan, the reasoning of why people wore what they did, in what areas, what season, etc.
All combined, this trip was full of new learnings, and we have now gained knowledge that is going to prove useful to us as students in the future. This trip to Jaipur opened new gates of opportunities and possibilities for us in the industry in future.

trip-to-jaipur

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Short term Courses in Fashion Designing

If you are in the fashion industry you’d be aware of the pace at which this industry undergoes change. It thus becomes important for you to stay updated with the latest changes that are taking place. This is where joining short term courses in fashion designing will help you ride over competition. We at International College of Fashion (ICF) have been at the forefront of fashion designing and entrepreneurship in India and bring to you courses that help you build strengths and competitive edge in this fast changing industry. Here are some of the benefits of enrolling into our short term courses in fashion designing –

  • They are convenientShort term courses are popular as they are very convenient. You don’t have to invest lot of money to join these courses and neither quit your regular job. Few weeks of break from your regular life is all that’s required to learn about the new things in the industry and acquire skills that would help you push your career forward.
  • They refresh your knowledge – You will need to constantly update your skills and knowledge to stay ahead of the curve in the industry. You may have been employed with a big fashion label or running your own business but you need to constantly acquire new knowledge on a constant basis and this is where these courses help you.
  • They offer specialized training – If you are into merchandising you may wish to learn only about this and not spend your time leaning about other concepts in fashion designing. This is where these courses by helping you acquire specialized skills.
  • They offer insight into upcoming trends – Success is the fashion industry belongs to those who are aware of the upcoming trends in the market. How do you spot for these trends? How do you filter out the dozens of signs and signals that you come across in the market.
  • They prepare you for challenges – As with any business that is undergoing constant change there are also new challenges that emerge. What worked for your business or career in the past may not work in the future. To survive in this market you will need to know about these challenges beforehand and deal with them.

By joining our short term courses in fashion designing you will lend a new dimension to your career. You must bear in mind that in this industry things around you are constantly changing and you need to keep these things in mind and choose a short term.

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Part-time Fashion Designing Courses in Delhi

Should you or shouldn’t you? This is one dilemma that most people face when they hear about part-time fashion designing course. After all these courses tend to teach you things in a nutshell compared to a full-time course. At International College of Fashion (ICF) we believe that the very idea of comparing these courses with full-time courses is wrong and both full-time and part-time courses have their own place in helping you shape your career. So who should enroll into part-time fashion designing courses in Delhi? Let’s find out -

  • Boost skills mid-career – You may already be in the fashion industry and have achieved considerable success in your career so far. But as times change and the industry goes through an evolution you may have to add new skills to stay ahead of the curve. This is where part-time fashion designing courses in Delhi can help you. By acquiring new skills you will be able to compete with youngsters who are entering the industry with the latest skills and knowledge and not face a mid-career crisis as many people face with new trends and business models emerging in the market.
  • Add value to your business – There are thousands of proprietary businesses that are being run by people who have no formal training the in fashion business. While you may have run your business successfully so far lack of advanced knowledge in the business especially with the advent of ecommerce and other technological developments might restrict your growth. You can’t go back to the college and enroll into a full-time course and this is where part-time courses would be your perfect resort.
  • No sacrificing on source of income – There are many people whose dreams of becoming a fashion designer may have been cut short due to responsibilities. While you would definitely want to chase your dream but at the same time you can’t afford to take a break from your career and stop the primary source of income. If this is the exact situation you find yourself in, you can sign up for part-time courses that let you add to your skills as per your own convenience.

At International College of Fashion  (www.icf.edu.in) we have been able to shape several careers with our part-time fashion designing courses in Delhi. We regularly update these course programs to keep them in sync with the latest trends and developments in this fast changing industry and keep you ahead of the curve.

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challenges
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3 Challenges Every Entrepreneur Must Overcome

No matter the industry, these universal roadblocks require business owners to balance immediate needs with longer-range strategies.

entrepreneurshipIn this entrepreneurial world people are running crazily for their start ups and because of this race, they have not considered the key points to survive. This race is a never ending one and always gets longer and difficult. We face challenges every second in our lives, some of which gets resolved and some we just let go off. But, is it the right thing to drop the challenge when you think you’ll face a lot of difficulties to complete it? Doing this is nothing but loosing entrepreneurial identity.

This means that we are somewhere getting unfocused and demoralized, in fact not facing the reality of being motivated.

Let’s focus on the three challenges that every entrepreneur must overcome-

1. Avoiding burnout.

The passion that often makes entrepreneurs successful is their downfall. Many of us devote time, money, passion and energy to our ventures. We run the risk of being consumed if we stay plugged in all the time. We need time to disconnect and get some peace to motivate ourselves and to regain the ability to think politely and not in the chaos. Many entrepreneurs employ the 80/20 rule while on vacation, i.e, 80 percent of time is dedicated to relaxation, and 20 percent is spent on work.

No matter which solution you choose, it’s essential to carve out time to relax, truly recharge your batteries and maintain a healthy mindset. If you don’t take care of your mental health, your business ultimately will suffer.

2. Tracking cash flow.

Cash flow is the lifeblood of any small business. In fact, poor cash-flow management is one of the main reasons businesses fail. Tracking cash inflows and outflows may not be the easiest or most glamorous part of running a small business, but it does separate a good entrepreneur from a great one.

Cash flow, profit, money, goodwill, business and more, these terms always get into our minds just to remind us that we have to be serious and earn money in a better way. Despite this fact, our mind ignores the real phase that it’s not about being serious it’s about being dedicated yet motivated to run the business successfully.

3. Raising capital.

At pivotal moments in your business’ lifespan, you’ll need to raise funds so you can innovate and grow. While many people consider only the traditional bank-loan route, the modern entrepreneurial landscape offers alternative funding streams. You could consider equity or rewards, crowd sourcing options, incubators, loans or grants, angel investors or investment companies.

Not every option will be right for your business, so it pays to do some research to find out which is the best fit.

It’s easy to run the business, raise a business but to raise funds it’s also something where the actual challenge lies in this world. Your goodwill will be your final aspect which will decide you future of the business.

We will face such challenges every now an then but again, we have breathe, think, understand and listen to ourselves to solve it as every hurdle in this era so that it will take you higher and higher after jumping over it and not falling down.

 

Ritika Raj

BBA-FE(2017-20)

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JOY OF GIVING

October’s second week was appeared a lot special as International College of Fashion celebrated ‘JOY OF GIVING WEEK’. All the students teamed up and went to the different organizations and orphanages to celebrate this moment with a lot of essential stuff. They organized Art Competition and other few activities to make this event even more interesting. All the students donated stationary items, their clothes, funds and obviously the sweets for the kids. We even noticed that how much enthusiastic our kids are and have the urge to learn more.

The people handling those organizations deserve a salute from us for creating an energetic youth for the country. These organizations and day led us see the reality of life. Seeing them enthusiastic, our students became excited too and they loved to support and help them. The Joy of giving Week made us realize that we do not require any special occasion to help anyone or bring smile on anyone’s face. We can do it wherever and whenever we realize it.

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Sarojini Fashion from Sarojini Nagar

On 3rd October, 2018, We the students of BBA(F.E.) first semester visited the Sarojini nagar market to do a market survey. We all reached the place around 11 in the morning, which is usually the time when the market opens. We all collected as a group in front of a store called Big C, which is a popular showroom of clothes in the area. Then to effectively work as a team, we all divided ourselves into smaller groups and began searching through what the market had to offer.

The Sarojini nagar market is a fairly huge market to cover as a whole in one day, with shops offering the latest off-run branded clothes. These are clothes which are rejected from high rise showrooms like Zara, Versace, Tommy Hilfiger, Mango, United colors of Benetton, etc. just due to a minute production defect which cannot be sold at the prices and clothing standards such brands offer. Such clothes then trickle down to markets like Sarojini, where they are sold for a lot lower prices but are totally wearable.

Apart from a large number of large sized showrooms for various international and local brands, the crux of the market is formed by street side shops which sell accessories such as footwear, belts, jewellery and garments of all sizes, designs, and colors. In fact, the most famous Export Bazaar/Market for clothes is located in the backstreets of the Sarojini Nagar market. It is surrounded by 3 markets -Subzi Market, Central Market and Mandir wali side. This place is a hub for the trendsetters of colleges, from students with a tight budget, to bored housewives, tourists from other Indian states and even from abroad– they all converge here.

When it comes to shopping in budget, Sarojini Nagar undoubtedly stands to be the perfect destination! It is one of the Delhi’s famous and imperative markets and off course, a fashion destination for every girl who hunts for trendy clothes at killer prices. Right from designer bag to fashionable clothes, Sarojini Nagar never disappoints. And yes, what’s the madness behind shopping without the healthy dose of bargaining? There is no other place that can be as cheap as Sarojini Nagar.

Moreover, the concept of bargaining can be very well experienced at this place. Have you ever thought of purchasing a Mango or Zara apparel at 1/4th of its original prices? If not, then I have to suggest you to visit Sarojini Nagar. Furthermore, it will always stun you with the latest fashion trends, may it be in terms of cuts, style or color – Sarojini Nagar will turn out to be a mindboggling destination. It is always a win-win situation for you and if you’re looking for accessories, belts, clothes, shoes, sling and many more things just at the cost of your pocket money!

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Abhilasha sharma

BBA-FE(2018-21)

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AMAZON FASHION WEEK

Talking about this week, yes it’s special. Infact, very special. The India Amazon Fashion Week is happening so who wants to attend the classes! Barely anyone! So we all headed up to the fashion week and attended almost every possible show we got to grab all of it.

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The world out there is another dimension in itself where every character is unique and has its own style of complimenting the society. Every season, this week creates a lot of employment as well. It’s not only about hitting the ramp, but there are a lot of hopes, excitements, enthusiasm, creativity, efficiency, rebel and confidence. I am different and many more moods just appear together in this week.

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The social media gets crazy with the postings and uploading. A lot of people, who cannot make up to the event, wait eagerly for the images to get uploaded on social media so that they can see their admirer in beautiful attires at the earliest. Every celebrity, entrepreneur, socialist, models, journalists and what not, you meet every possible person you ever wanted to meet out there.

The hard work of the designers shows the dedication of what people will like.

 

Ritika Raj

BBA-FE(2017-20)

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